fronteer strategy company presentation 2012

FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.

Fronteer StrategyCompany presentation

Amsterdam, 2012

FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 2


Amsterdam Based, Global Reach

Our office


We help brands to innovate. Successfully

3


We help brands to innovate. Successfully

4

Get fresh perspectives

Bring energy & momentum

Create a mandate to changeDevelop

compelling concepts


What do we do?

5


Co-creation


“Co-creation is the development of new products, concepts or services together with customers, partners

and other expert stakeholders.”

6


Our ambition: Let the innovators of

our time embrace co-creation

7

8


“You cannot solve a problem

with the same thinking that

created it.”

Albert Einstein

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“No matter who you are, most of the smartest people work for someone else.”

Bill Joy, Founder Sun Microsystems


Our co-creation services

10


Expert co-creation

Consumer validation

Crowd co-creation

Coalition co-creation


ROOFTOP

Strategic co-creation tool to tackle toughest challenges. Develop breakthrough innovations and commitment in one day.

TREEHOUSE

Explorative co-creation tool to create a wealth of ideas.Find biggest opportunities and create energy in half a day.


11


Expert co-creation



12


Consumer validation

ELEVATOR

High-impact validation & co-creation tool to improve concepts. Test and enrich concepts and define next steps in half a day.

ON-LINE ELEVATOR

On-line validation & co-creation tool to improve concepts. Test and enrich concepts anywhere in the world in 1 week.


CLUBHOUSE

Develop valuable concepts and strategic partnerships. Set out a new strategy and bring it to life. Duration TBD.


13




CAMPSITE*

Find the best ideas and people out there, on-line. Get conversations going with customers and employees. Duration TBD


14


Crowd co-creation

*Always in cooperation with an entrusted Fronteer partner


Our co-creation services - details

15


Expert co-creation

Consumer validation

Crowd co-creation


ROOFTOP8 experts

5 client team2 consultantsvisualiser(s)

TREEHOUSE2 experts

4 client team2 consultantsvisualiser(s)

ELEVATOR OFFLINE8 expert consumers(based on screener)

5 client team2 consultants

ELEVATOR ONLINE8 expert consumers

2 client team2 consultantsmoderators

CLUBHOUSE1-8 external parties of e.g. 1-4 people

1 client team of 2-6 people2 consultants

CAMPSITE500+ consumers100+ employees

4 client team2 consultantsmoderators

All participants are hand-picked. They are eager to

contribute, enthusiastic, open, creative, critical &

constructive, and fit a challenge-specific profile.

FRONTEERSTRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT. 16

Rooftop case

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KLM’s ‘Social Seating’ co-created with hand-picked experts

http://www.klm.com/travel/nl_en/prepare_for_travel/on_board/Your_seat_on_board/meet_and_seat.htm



Elevator case

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Bugaboo Donkey validated & enriched with urban parents

Red Dot Design Award winner 2011

http://www.bugaboo.com/learn/bugaboo-donkey%23excite




19

On-line Elevator case

Philips Avent app co-created on-line by young mothers

Webby Award winner 2012

http://itunes.apple.com/nl/app/my-baby-me-by-philips-avent/id407931663?mt=8






Global Elevator case

20

1. Shanghai

2. Mumbai

3. Jakarta

4. Lagos

5. Mexico

Nokia mobile phone propositions co-created locally


Market intelligence

Brand development

Anthropology

Other services

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Co-creation Service design

Prototyping

Business modeling

POST CO-CREATIONPRE CO-CREATION CO-CREATION


Other services

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PRE CO-CREATION

Helicopter market & competitive analysis

Hawthorne consumer behaviour & insights

Lighthouse brand promise and ambition

Market intelligence

Brand development

Anthropology


Other services

23

POST CO-CREATION

Factory new business model development

Highstreet consumer touchpoint creation

Garage tangible, testable mock-ups

Service design

Prototyping

Business modeling

Fronteer Strategy

What sets us apart?

- A team of consultants and expert connectors

- Backgrounds in design, engineering, business, anthropology

- Close cooperation with the client’s team

- Hand-picked experts, in-house recruiting

- A database of 1000+ experts worldwide

- A hypothesis-driven, structured process

- Always creative, always strategic

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What co-creation looks like

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Teamwork

Discussion

Visualisation

Presentation


Where we’ve been

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Amsterdam Tokyo

LondonNew York


“Fronteer is changing the game. Their strength is connecting people

internally & externally.

The status quo is challenged with fresh views - creating support at the

same time.”

27

- VP Marketing KPN

Anthropology & Brand Development

James Veenhoff studied business and anthropology, has extensive experience in the development and marketing of premium brands and is former director of Amsterdam International Fashion Week.

Partners

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Engineering & Co-creation

Martijn Pater graduated in Industrial Design Engineering, gained extensive consulting experience at Bain & Company and is an expert on innovation & co-creation.FRONTEER

STRATEGYINNOVATION.CO-CREATION.BRAND DEVELOPMENT.


Please contact us for requests & details

Our project fees include:Preparation, analysis, recruiting, tailor-made session,

set-up, moderation, reporting, strategic recommendations, venue, incentives

+31 (0) 20 475 0555

[email protected]

mailto:[email protected]

mailto:[email protected]


www.fronteerstrategy.com

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