from social media rock star to feature films
DESCRIPTION
Is the "Paid, Owned, Earned" media model outdated? Is content really the King? No, Context is. We need to step away from our perceptions and find ways to win in the choice based marketing economy.TRANSCRIPT
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FROM SOCIAL MEDIA ROCK STAR TO FEATURE FILMS
Adding context to your Strategy
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“Let’s do a contest and give away a
couple of iPADS...”
*BASIC SOCIAL MEDIA STRATEGY
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MEDIA IS
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MEDIA IS
PAID
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MEDIA IS
PAIDEARNED
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MEDIA IS
PAIDEARNED
OWNED
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MEDIA IS
PAIDEARNED
OWNED
NOT ANYMORE
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NOW MEDIA IS
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CHOICENOW MEDIA IS
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CHOICENOW MEDIA IS
BASED
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THIS MEANS
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CONTENT ISN’T THE KING
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CONTEXT IS THE KING
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THE DEFINITION
HELGE TENO
The circumstances that form the setting for an event, statement or idea and in terms of
which it can be fully understood
CONTEXT/CONTEXTUAL
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People choose to engage or not. Our goal should be to create deliberate and appreciated
value through our actions and our
content. *CONTEXT BASED SOCIAL MEDIA STRATEGY
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We don’t have to keep competing for the
perfect punch line. We have to ignite
conversations and thus connections. We
need to create experiences for our
audience.
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BRANDS NEED TO CREATE AREAS OF
PARTICIPATION
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THE TASK
You have to be there and shape the values where it matters. You have to use the experiences in order to enhance the
connections and gain measurable ROI.
OWN THE EXPERIENCE
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You shouldn’t care about interrupting or
overselling your product. It’s about adding value to the
experience and making it easier for people to connect with your brand.
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Through contextual value everything will
start to become interesting and you
will be able to create platforms for people
to connect and collaborate and be a
part of the experience.
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THE FEATURES
Images are from the movie “The Great Escape. The movie illustrates how a great plan without a good strategy doesn’t quite
cut it.
THE GREAT ESCAPE
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THANK YOU
Created By Stavros Kontaktsis
http://about.me/stakon