from creativity to innovation
DESCRIPTION
How to come from creative ideas to innovations in the business areaTRANSCRIPT
FromCrea)vity
toInnova)on
Everymorninginthesavannah…
Agazellewakesupandthinks…
“TodayIhavetorunfasterthantheLionifIwanttolive!”
Atthesame)me…
Alionwakesupandthinks…
“Arrf!TodayIhavetorunfasterthantheslowestgazelleifIwanttolive!”
“Itdoesn’tmaDerwhether you area gazelle or alion…”
“…you need torun fastereverym o r n i n g t osurvive.”
Thisisexactlywhathappensinourprofessionallife
Wefacechaos
Uncertainty
Pressurefrommarket
Andcompe;;on
Facingthis,weneed…
tobemore
flexible,
torunfaster.
R u n n i n gf a s t e rmeans…
Crea)vityandinnova)on
Innovatetosurvive
it’sanecessity,notanop)onnor
aluxury.
Stay hungry ! Stay foolish !
Steve Jobs
Crea)vityvs
Innova)on
Innova)oniscrea)vitymade
useful
“Innova)onistheprofitableimplementa)on
ofideas”
Soweneed…
Ideas
and…
Ac;onplans
Butnotatthesame)me.
Don’tmix…
Workshopsession
and…
Crea)vitysession
1Unleashcrea)vity
Crea;vityistobringoutideaswhichwehaveinside.
Crea;vityislotabouttobemoreyourself
Breaktheusualwayofthinking
Inventorsareordinary
peoplewhothinkin
extraordinaryways
Everyoneiscrea;ve
Ingroupwegofaster
Not“expertsonly”
Invitedifferentpeople
Remember:weneednewideas
5promoters
Thinklikesomeone
else
N°1
Buildonothersideas
N°2
Quan)tywins,notqualityN°3
WorkingroupN°4
HavefunN°5
Thelastpromoter,butnottheleast
Stay hungry ! Stay foolish !
Steve Jobs
2Toolscanhelp
Ifyouronlytoolisahammer,everyproblemlookslikeanail.
Tools:crea)vitytechniques
DifferentproblemsDifferenttechniques
Crea)vitytechniques:
SCAMPER,635,MFC,etc.
Then,howtotransformideas
intoinnova)ons?
3Throughaninnova)onprocess
“Innova)onrequiresinterplaybetweenaproduct
offeringandamarket”
Step 1 Establish criteria
to sort ideas
Step2Selecttheidea
Step3Promoteandsellidea
Thechallengeistointroducetheseideassuccessfully
toamarket.
Toconclude…
Innova)oncanoccursanywhereinthefirm’sbusiness
byanyone
Good i d e a s a r e n o t a d o p t e dautoma;cally.Theymustbedrivenintoprac;cewithcourageouspa;ence.
Courageous
GalileoGalilei(1564‐1642)
Pa)ence
AlbertEinstein(1879‐1955)
“If you're not
failing every now and again,
it's a sign you're not doing
anything very
innovative.”
Innovatetosurvive
it’sanecessity,notanop)onnor
aluxury.
Stay hungry ! Stay foolish !
Steve Jobs
