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Amrita School of Business 6 Students’ Profile - 2015 - 16
FRESHERS - MARKETING
A GOKUL KRISHNA
24 years, [email protected]
B Tech (Mechanical), Calicut University
Summer Project Title: REACH - Rural Expansion by Activating Community Households at ITC
Major: Marketing, Minor: Operations Campus Code: CC
A MOHAN KRISHNA
21 years, [email protected]
B Tech (Civil), Jawaharlal Nehru Technological University
Summer Project Title: Market Research at Pragyan Data Labs
Major: Marketing, Dual: Finance Campus Code: CB
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Amrita School of Business 7 Students’ Profile - 2015 - 16
ABHIMANYU KUMAR SINGH
24 years, [email protected]
B Com, West Bengal State University
Summer Project Title: Assets Tracking Mechanism/Methodology at ITC
Major: Marketing, Minor: Finance Campus Code: CC
ADARSH RAJ
22 years, [email protected]
B Com (Computer Applications), Amrita Vishwa Vidyapeetham University
Summer Project Title: How to increase Branch Walk-ins at Muthoot Fincorp Ltd.
Major: Marketing, Minor: Human Resources Campus Code: CA
AJAY KRISHNAN S
22 years, iamajay92 @gmail.com
B Com (Computer Application and Taxation), Amrita Vishwa Vidyapeetham University
Summer Project Title: B2B tools and impact on sales at Best & Crompton
Major: Marketing, Minor: Finance Campus Code: CA
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Amrita School of Business 8 Students’ Profile - 2015 - 16
AJAY LENIN
22 years, [email protected]
BCA, Mahatma Gandhi University
Summer Project Title: Study on customer preference of various investment opportunities and measuring the satisfaction level at Hedge Equities
Major: Marketing Minor: Human Resources Campus Code: CD
AKASH SREESAN
22 years, [email protected]
B Com (Computer Applications), Amrita Vishwa Vidyapeetham University
Summer Project Title: Market Share analysis & Brand perception at AkzoNobel
Major: Marketing Minor: Human Resources Campus Code: CA
AMAL P NIRMAL
26 years, [email protected]
B Tech (Electronics and Communication), Calicut University
Summer Project Title: Social Media Marketing at Antal International
Major: Marketing Minor: Operations Campus Code: CC
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Amrita School of Business 9 Students’ Profile - 2015 - 16
AMAL RADHAKRISHNAN UNNITHAN
23 years, [email protected]
B Com, Amrita Vishwa Vidyapeetham University
Summer Project Title: Potential mapping of mobile headsets in mobile counters at Philips
Major: Marketing, Dual: Operations Campus Code: CD
AMRITH V
21 years, [email protected]
B Com (Computer Applications), Amrita Vishwa Vidyapeetham University
Summer Project Title: Lead time reduction in the post shipment documentation of Fuel injection Pumps (Mode-Air, logistics partner-Panalpina) at BOSCH
Major: Marketing, Dual: Operations Campus Code: CA
AMRUTH C DAS
21 years, [email protected]
BBM, Amrita Vishwa Vidyapeetham University
Summer Project Title: Market Share analysis & Brand perception at AkzoNobel
Major: Marketing, Dual: Human Resources Campus Code: CA
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Amrita School of Business 10 Students’ Profile - 2015 - 16
ANAND G NATH
23 years, [email protected]
BBM, Amrita Vishwa Vidyapeetham University
Summer Project Title: To undrstand the purchase intention of buying Sunpure sunflower oil and provide suggestions to Ruchi Soya to increase market share of Sunrich in Bangalore city at Ruchi Soya Industries Ltd.
Major: Marketing, Minor: Human Resources Campus Code: CA
ANAND R
24 years, [email protected]
B Tech (Mechanical), Kerala University
Summer Project Title: Market research on Caspol- Flameproof Coating at Antrix (ISRO)
Major: Marketing, Minor: Operations Campus Code: CC
ANANTHU DEV R
24 years, [email protected]
B Tech (Computer Science), Kerala University
Summer Project Title: Market Research on Caspol at Antrix Corporation Limited
Major: Marketing, Minor: Operations Campus Code: CC
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Amrita School of Business 11 Students’ Profile - 2015 - 16
ANOOP M
22 years, [email protected]
BA (English Literature), Kerala University
Summer Project Title: Effectiveness of after sales service in EVM Volkswagen, Cochin at EVM Motors
Major: Marketing, Dual: Operations Campus Code: CD
ANOOP S
24 years, [email protected]
BE (Electronics and Communication), Anna University
Summer Project Title: Event Activation at Lulu
Major: Marketing, Minor: Human Resources Campus Code: CC
ANUSHA SHOUKKATH
22 years, [email protected]
BBM, Amrita Vishwa Vidyapeetham University
Summer Project Title: A study on how risk perception affects adoption rate of internet banking at South Indian Bank
Major: Marketing, Minor: Finance Campus Code: CA
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Amrita School of Business 12 Students’ Profile - 2015 - 16
APARNA ASHOK
24 years, [email protected]
BE (Civil), Visvesvaraya Technological University
Summer Project Title: Market feasibility study and branding strategy for Idea 4G in Bangalore at Idea Cellular
Work Experience: Fenesta India Ltd. - 7 months
Major: Marketing, Minor: Operations Campus Code: CC
ARJUN REMANAN
23 years, [email protected]
BBM, Amrita Vishwa Vidyapeetham University
Summer Project Title: A study on Customer preference towards Bottled Fresh Fruit Juices of Barakat Quality Plus and other Soft Drinks at Barakat Quality Plus
Major: Marketing, Minor: Operations Campus Code: CA
ARTHIKA C
23 years, [email protected]
BE (Electronics and Communication), Anna University
Summer Project Title: A study to understand the market potential of transmission suppliers at TVS Sundram Fasteners Limited
Major: Marketing, Dual: Operations Campus Code: CA
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Amrita School of Business 13 Students’ Profile - 2015 - 16
ARUN PREETHI S
24 years, [email protected]
B Sc (Psychology), Madras University
Summer Project Title: Project Empower: One Stop Shop Solution to competitive examinations for a leading online portal at TNS India Private Ltd.
Major: Marketing Campus Code: CC
ASREETHA MANOHAR
23 years, [email protected]
BA (Journalism Economics English), Mysore University
Summer Project Title: Developing a regression model to establish correleation of commerical vehicles production in releation to economy factors at Meritor HVS Limited
Major: Marketing, Minor: Human Resources, Campus Code: CD
ASWIN RADHAKRISHNAN
22 years, [email protected]
B Com (Taxation), Kerala University
Summer Project Title: A study on Ayurvedic hair oil market in Kerala at HLL Lifecare Limited
Major: Marketing, Minor: Human Resources Campus Code: CA
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Amrita School of Business 14 Students’ Profile - 2015 - 16
B VEDA APPAJI
23 years, [email protected]
B Tech (Electronics and Communication), Jawaharlal Nehru Technological University
Summer Project Title: A study on Lead Generation at Sasken Communication Technologies Limited.
Major: Marketing, Dual: Operations Campus Code: CB
DEEPA NAIR
30 years, [email protected]
B Com, Mumbai University
Summer Project Title: Research on role of analytics in SME Banking at Equifax
Major: Marketing, Dual: Finance Campus Code: CB
DEEPAK KRISHNAN
26 years, [email protected]
B Tech (Computer Science), Cochin University of Science and Technology
Summer Project Title: Merchandising and Distribution at Soulfull (Kottaram Agro Foods Pvt. Ltd.)
Major: Marketing, Minor: Human Resources Campus Code: CC
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Amrita School of Business 15 Students’ Profile - 2015 - 16
DIVYA S BABU
23 years, [email protected]
B Com, Amrita Vishwa Vidyapeetham University
Summer Project Title: Identification of product segmentation of DVD player category, Price quartile segmentation and size of each quartile, Consumer dipstick research for exchange offer intent on Existing DVD player with HDMI/ Blu ray player at Philips
Major: Marketing, Dual: Human Resources Campus Code: CD
EBREWS T POTHARA
23 years, [email protected]
BE (Mechanical), Anna University
Summer Project Title: Increasing the high impact availability of Pedigree products in Kerala at Mars International India Pvt. Ltd.
Major: Marketing, Minor: Operations Campus Code: CC
GOKULNATH G
22 years, [email protected]
BBM, Amrita Vishwa Vidyapeetham University
Summer Project Title: Study on the effectiveness of innovative Facebook promotion at Hafez Hotel Apartment (managed by PEARL) at PEARL Hotel Management
Major: Marketing, Minor: Human Resources Campus Code: CA
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Amrita School of Business 16 Students’ Profile - 2015 - 16
HARIKRISHNAN J
27 years, [email protected]
B Tech (Electronics and Communication), National Institute of Technology
Summer Project Title: Superstockist ecosystem development at Philips Lighting
Major: Marketing, Minor: Operations Campus Code: CC
HARIKRISHNAN U K
24 years, [email protected]
BBA, Mahatma Gandhi University
Summer Project Title: A study on investors satisfaction and loyalty towards hedge ohari magazine at Hedge Equities
Major: Marketing, Minor: Operations Campus Code: CA
I G P MANIDEEP
23 years, [email protected]
B Com, Osmania University
Summer Project Title: Market research at Pragyan Data Labs
Major: Marketing, Dual: Finance Campus Code: CB
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Amrita School of Business 17 Students’ Profile - 2015 - 16
JESWIN JOSE
23 years, [email protected]
B Com, Mahatma Gandhi University
Summer Project Title: Tapping new customers and existing customers satisfaction at Fitch India Ratings
Major: Marketing, Minor: Finance Campus Code: CC
JIJIN THOMAS
22 years, [email protected]
BBA, Navrachana University
Summer Project Title: Was KFC successful in implementing its ‘Wow Range’ strategy at Yum Foods
Major: Marketing, Minor: Human Resources Campus Code: CC
K AARTHI
21 years, [email protected]
B Com, Anna University
Summer Project Title: A project in Marketing at Reliance India Pvt. Ltd.
Major: Marketing, Dual: Finance Campus Code: CB
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Amrita School of Business 18 Students’ Profile - 2015 - 16
K P NAVYA
24 years, [email protected]
B Tech (Electronics and Communication), Calicut University
Summer Project Title: Re-imagining Baby world from dream to reality at Future Group
Major: Marketing, Minor: Operations Campus Code: CC
KARTHIK P S
21 years, [email protected]
BBA, Mahatma Gandhi University
Summer Project Title:Impact of store atmosphere on consumer buying behaviour at Big Bazaar
Major: Marketing, Dual: Human Resources Campus Code: CD
KRISHNA NANDANAN
22 years, [email protected]
B Tech (Electrical and Electronics), Amrita Vishwa Vidyapeetham University
Summer Project Title: How to gain dominance in the market share of deodorants in Bangalore at ITC
Major: Marketing, Minor: Operations Campus Code: CC
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Amrita School of Business 19 Students’ Profile - 2015 - 16
KRITHIKA K
22 years, [email protected]
B Sc (Computer Science), Amrita Vishwa Vidya- peetham University
Summer Project Title: Sales promotion of SAP ERP software at SumTwo Softwares Pvt. Ltd.
Major: Marketing, Minor: Human Resources Campus Code: CA
LAKSHMI UNNIKRISHNAN
24 years, [email protected]
B Tech (Electronics and Communication), Mahatma Gandhi University
Summer Project Title: Event activation at Lulu International
Major: Marketing, Minor: Human Resources Campus Code: CC
MANISH PASAYAT
25 years, [email protected]
BBA, Utkal University
Summer Project Title: Distribution in the waste paper and finished paper industry at Shiva Enterprises
Major: Marketing, Minor: Finance Campus Code: CC
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Amrita School of Business 20 Students’ Profile - 2015 - 16
MANOHAR E
23 years, [email protected]
BE (Mechanical), Anna University
Summer Project Title: Loyalty program and promotional activities in central mall during the month April and May at Future Group
Major: Marketing, Minor: Operations Campus Code: CC
MUNDURI AJENDRANATH
23 years, [email protected]
B Tech (Electronics and Communication), Jawaharlal Nehru Technological University
Summer Project Title: Study of Marketing Attribution in multiple verticals, Market Entry of NetElixir for Pinterest Ads, Video Documentary on the India Operations of NetElixir at NetElixir
Major: Marketing, Minor: Operations Campus Code: CC
MUTHIAH
23 years, [email protected]
B Tech (Information Technology), Anna University
Summer Project Title: Understanding the salt industry in Chennai at ITC
Major: Marketing, Minor: Finance Campus Code: CC
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Amrita School of Business 21 Students’ Profile - 2015 - 16
NAREN M
24 years, [email protected]
BE (Mechanical), Anna University
Summer Project Title: How can Honda connect the new mobile app change the game plan for customers and build a virtual relationship with company-dealers and customers. Do an in depth study of Lifetime Loyal Customer (LLC) tool to design a plan for motivation of CRM leaders at Honda Cars India Ltd.
Major: Marketing, Minor: Human Resources Campus Code: CC
NAVEEN PARAMESWAR
25 years, [email protected]
B Tech (Electronics and Communication), Kerala University
Summer Project Title: Creating awareness/ designing activities to attract corporate employees to Kuoni SOTC, Entry to MICE and voucher business in SMEs at Kuoni SOTC
Major: Marketing, Minor: Human Resources Campus Code: CC
NIKHIL M
23 years, [email protected]
B Com (Computer Applications), Amrita Vishwa Vidyapeetham University
Summer Project Title: Employee Training at Best & Crompton
Major: Marketing, Minor: Human Resources Campus Code: CA
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Amrita School of Business 22 Students’ Profile - 2015 - 16
NIRVAAN JAYAPRAKASH
22 years, [email protected]
BE (Electronics and Communication), Anna University
Summer Project Title: Access the potential of a product category of Philips lightings in market at Philips India
Major: Marketing, Minor: Operations Campus Code: CC
NITESH MAKHIJA
22 years, [email protected]
B Com (Hons), Ravenshaw University
Summer Project Title: Loyalty program and promotional activities in central mall during the month April and May at Future Group
Major: Marketing, Minor: Operations Campus Code: CC
PAVANI TUMMALA
23 years, [email protected]
B Tech (Computer Science), Jawaharlal Nehru Technological University
Summer Project Title: A study on customer satisfaction on foreign exchange services at Thomas Cook India Ltd.
Major: Marketing, Minor: Finance Campus Code: CA
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Amrita School of Business 23 Students’ Profile - 2015 - 16
PRASHOB S
24 years, [email protected]
B Com (Computer Applications), Kerala University
Summer Project Title: To understand the purchase intention of buying Sunrich sunflower oil and provide suggestions to increase the market share of Sunrich in Bangalore city at Ruchi Soya Industries Ltd.
Major: Marketing, Minor: Human Resources Campus Code: CA
PRAVEEN CHANDRAN B
21 years, [email protected]
B Sc (Hospitality and Hotel Administration), Indira Gandhi National Open University
Summer Project Title: A Study on factors influencing Customer Retention in Hotels at Kerala Tourism Development Corporation
Major: Marketing, Minor: Human Resources Campus Code: CA
RAHUL MOHAN
23 years, [email protected]
BA (Economics), Calicut University
Summer Project Title: Advertising for Fortune Group especially for their Mother exchange program, BSA Cycles and Mphasis at Ogilvy and Mather Pvt. Ltd.
Major: Marketing, Minor: Human Resources Campus Code: CC
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Amrita School of Business 24 Students’ Profile - 2015 - 16
RAHUL R S
22 years, [email protected]
B Com (Taxation), Kerala University
Summer Project Title: Affect of visual merchandising display on the sales at Big Bazar
Major: Marketing, Minor: Human Resources Campus Code: CD
RITIKA K
24 years, [email protected]
B Tech (Electrical and Electronics), Calicut University
Summer Project Title: Re - imagining baby world - From dream to reality at Future Group
Major: Marketing, Minor: Human Resources Campus Code: CC
S DEEPAK
21 years, [email protected]
B Sc (Food Technology and Management), Osmania University
Summer Project Title: Improvement in distribution process and developing the market for Shower to Shower prickly heat powder at ITC
Major: Marketing, Minor: Operations Campus Code: CC
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Amrita School of Business 25 Students’ Profile - 2015 - 16
SACHIN SAJEEV
23 years, [email protected]
B Com, Amrita Vishwa Vidyapeetham University
Summer Project Title: Consumer study on corelation of HTS purchase and identifying the purchase drivers for the category at Philips
Major: Marketing, Minor: Operations Campus Code: CD
SAJJA CHENCHU NITHISH KUMAR
24 years, [email protected]
B Tech (Electrical and Electronics), Jawaharlal Nehru Technological University
Summer Project Title: Corporate sales at CHOMSHA
Major: Marketing, Minor: Operations Campus Code: CC
SARANYA H
21 years, [email protected]
B Sc (Mathematics), Mahatma Gandhi University
Summer Project Title: Sleepwear to Stylish Nightwear at Future Group
Major: Marketing, Minor: Operations Campus Code: CC
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Amrita School of Business 26 Students’ Profile - 2015 - 16
SHERIL RAJ
22 years, [email protected]
BBA, Mahatma Gandhi University
Summer Project Title: To identify the key communication tools for 2.1 and 5.1 Speakers Category at Philips
Major: Marketing, Dual: Finance Campus Code: CD
SHRUTHI R
23 years, [email protected]
BE (Computer Science), Anna University
Summer Project Title: Effectiveness of Desi programme at Construction site at L&T Constructions.
Major: Marketing Campus Code: CB
SIDDHARTH KANNAN
23 years, [email protected]
B Tech (Mechanical), Amrita Vishwa Vidyapeetham University
Summer Project Title: Marketing project at Toyota Kirloskar Motors
Major: Marketing, Dual: Operations Campus Code: CB
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Amrita School of Business 27 Students’ Profile - 2015 - 16
SREESHNA BHOOPESH
21 years, [email protected]
B Sc (Electronics), Calicut University
Summer Project Title: Loyalty programs and promotional activities in central mall during the month April and May at Future Group
Major: Marketing, Minor: Human Resources Campus Code: CC
SRUTHY P MURALY
22 years, [email protected]
B Tech (Electronics and Communication), Anna University
Summer Project Title: Redefining the marketing communications and establishing the forward and backward supply of weavers village at Weaver’s Village
Major: Marketing, Dual: Operations Campus Code: CA
SUCANYAA J IYER
23 years, [email protected]
B Com, Madras University
Summer Project Title: Text Mining of content form web for IshtaDevata.com at Xerago Pvt. Ltd.
Major: Marketing, Minor: Operations Campus Code: CC
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Amrita School of Business 28 Students’ Profile - 2015 - 16
SUDHARSAN T M
25 years, [email protected]
BE (Electronics and Instrumentation), Anna University
Summer Project Title: Market Research on a product called temperature transmitter at Honeywell Automation India Ltd.
Major: Marketing, Minor: Operations Campus Code: CC
SUGANYA PRIYA D
23 years, [email protected]
BE (Computer Science), Anna University
Summer Project Title: A study on Lead Generation at Sasken Communication Technologies Limited.
Major: Marketing, Dual: Operations Campus Code: CB
SUJESH J UNNITHAN
22 years, [email protected]
B Com (Computer Applications), Amrita Vishwa Vidyapeetham University
Summer Project Title: Assess the impact of a new product introduction from the TATA TEA - Kanan Devan, targeted at hot tea shop (HTS) consumer and look at the opportunities to improve numeric distribution in Kollam & Trivandrum regions at Tata Global Beverages Ltd.
Major: Marketing, Minor: Finance Campus Code: CA
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Amrita School of Business 29 Students’ Profile - 2015 - 16
SURIYAKALA V
22 years, [email protected]
BE (Computer Science), Anna University
Summer Project Title: A project on branding at X Factor Innovations
Major: Marketing, Dual: Human Resources Campus Code: CB
T M SARAVANAN
23 years, [email protected]
BE (Mechanical), Anna University
Summer Project Title: Accessing the potential of product category of Philips in market at Philips Lighting
Major: Marketing, Minor: Operations Campus Code: CC
TEJASHWINI T
22 years, [email protected]
BE (Electronics and Communication), Visvesvaraya Technological University
Summer Project Title: Big Basket
Major: Marketing Campus Code: CB
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Amrita School of Business 30 Students’ Profile - 2015 - 16
UMESH S
24 years, [email protected]
B Tech (Mechanical), Amrita Vishwa Vidyapeetham University
Summer Project Title: Increasing the high impact availability of pedigree products in Kerala at Mars International Pvt. Ltd.
Major: Marketing, Minor: Operations Campus Code: CC
V S AKHIL KRISHNA
23 years, [email protected]
BBM, Amrita Vishwa Vidyapeetham University
Summer Project Title: Marketing plan for development of Mini Excavator in the state of Tamilnadu at TATA HITACHI
Major: Marketing, Minor: Operations Campus Code: CA
VAISAKH G
23 years, [email protected]
B Com (Computer Applications), Amrita Vishwa Vidyapeetham University
Summer Project Title: Study on service quality on Online Share Trading Services at Hedge Equities
Major: Marketing, Minor: Human Resources Campus Code: CA
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Amrita School of Business 31 Students’ Profile - 2015 - 16
VENKATESH A B
23 years, [email protected]
BE (Mechanical), Anna University
Summer Project Title: Accesing the potential of product category philips in the market at Philips India
Major: Marketing, Minor: Operations Campus Code: CC
VISHNU H
22 years, [email protected]
B Com (Computer Applications), Bharathiar University
Summer Project Title: Mapping of 4P’s for Portable Speakers (BT & 2.0) in Kerala at Philips
Major: Marketing, Dual: Finance Campus Code: CD
VISHNU SASIDHARAN NAIR
27 years, [email protected]
B Tech (Electronics and Communication), Kerala University
Summer Project Title: Product Propensity - Business Analytics & Data Mining at Matrimony.com
Major: Marketing, Minor: Operations Campus Code: CC
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Amrita School of Business 32 Students’ Profile - 2015 - 16
VISHNU THARAVATH
23 years, [email protected]
B Tech (Electronics and Communication), Calicut University
Summer Project Title: Market research and analysis related to the launch of TinyOwl app in Bangalore at TinyOwl Technologies Pvt. Ltd.
Major: Marketing, Minor: Operations Campus Code: CC
VIVEK MOHAN
22 years, [email protected]
BBA (Computer Applications), Bharathiar University
Summer Project Title: Leading factors affecting productivity of managerial positions in AVP factory at Arya Vaidya Pharmacy
Major: Marketing, Dual: Human Resources Campus Code: CD
VIVEK U NAIR
22 years, [email protected]
BBM, Amrita Vishwa Vidyapeetham University
Summer Project Title: Scope of Third Party Logistics In Central Kerala at Expeditors International (India) Pvt. Ltd.
Major: Marketing, Minor: Human Resources Campus Code: CA
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Amrita School of Business 33 Students’ Profile - 2015 - 16
YEDUNANTH H
22 years, [email protected]
BA (Economics), Mahatma Gandhi University
Summer Project Title: Was KFC successful in implementing its ‘Wow Range’ Strategy at Yum! brands
Major: Marketing, Minor: Finance Campus Code: CC
MA
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