freewaves' 11th festival, hollywould

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Page 1: Freewaves' 11th Festival, HOLLYWOULD

SPONSORSHIP PROPOSAL FOR

Page 2: Freewaves' 11th Festival, HOLLYWOULD

FREEWAVES

Page 3: Freewaves' 11th Festival, HOLLYWOULD

FREEWAVES

• Largest new media art festival in the United

States

• An online magnet for media arts

• A grassroots yet global arts organization

• 20 years of successful exhibitions, connecting

innovative,

relevant and independent art from around the world

Page 4: Freewaves' 11th Festival, HOLLYWOULD

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New Media Art

Page 5: Freewaves' 11th Festival, HOLLYWOULD
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11TH FESTIVAL OF NEW MEDIA ARTS

FREE REAL and VIRTUAL EVENTS

10 BLOCKS ON HOLLYWOOD BOULEVARD (BETWEEN CAHUENGA & HIGHLAND)

10 DAYS IN OCTOBER 2008

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Freewaves’ Home

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Online Interactive Festival Map

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• Projections on buildings

• Storefront video installations

• Videos on flat screens in stores

• Audio loops/sound pieces on sidewalks

• Artists’ interactive mobile media

• Video and audio podcasts

• Online projects available at internet cafés

and wifi areas

• Theatre-based screenings

• TV artcasts on buses

HOLLYWOOD BOULEVARD FORMATS

Page 11: Freewaves' 11th Festival, HOLLYWOULD

•10 curators - 5 US and 5 international

•150 artists from numerous cultures and ethnicities

• Themed Nights: Art Members, Music + Video, Eco-

Awareness, Film and Hollywood History

•Events at high-profile locations such as The

Roosevelt Hotel, Hollywood and Highland Center and The

Musicians Institute

PROGRAMMING

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Art on Benches

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Art Projections on Buildings

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Art on Marquees

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Art on Marquees

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Art on Buildings

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Art on the Boulevard

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Art in Stores

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Art in Internet Cafes

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VENUES

Los Angeles Contemporary ExhibitionsTwenty Five Degrees RestaurantVirgin MegastoreLucky Strike LanesSouvenirs of HollywoodHollywood Museum Hollywood Toys & CostumesSnow White Cafe & RestaurantHollywood Pro Bicycles Musso & Frank’s Famima!!Kino SushiPig'n WhistleEgyptian TheaterBella CucinaThe Blue StoneKayden TattooCafe AudreyGeisha House

Lucky DevilsSecond City Studio TheatreNapoleon Perdis, Make up AcademyLarry Edmunds Bookshop, Inc.LAXXY electronics storeHollywood Book & Poster Co. Hightech ElectronicsHollywood Camera and MusicHollywood MagicHollywood Suit OutletIguana Vintage ClothingVelvet Margarita CantinaL.A. Public Library, Hollywood BranchYonni's' CaféKung Pao Kitty RestaurantAmoeba MusicLA Gay/Lesbian CenterUS HostelsHollywood Community Housing

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FUNDERS

• The James Irvine Foundation• The Andy Warhol Foundation• National Endowment for the Arts• Getty Grant Program• LA County Arts Commission• Pasadena Art Alliance• Peter Norton Family Foundation• Los Angeles City Cultural Affairs

Department

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SUPPORTERS

•UCLA Center for Research in

Engineering, Media and Performance

•Hollywood Arts Council

•Hollywood Chamber of Commerce

•Community Redevelopment Agency (CRA)

•Central Hollywood Neighborhood Council

•Councilman Garcetti’s office

•Councilman LaBonge’s office

•Goethe Institute

Page 23: Freewaves' 11th Festival, HOLLYWOULD

• LACE/FREEWAVES’ art/film/culture

audience

• Regional, national and international

tourists

• LA-based entertainment seekers

• 90028 diverse resident population

• Hollywood Boulevard transit riders

TARGET AUDIENCES

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• Showcase your products to over 2,500,000

tourists and residents

• Expose highly educated and technologically

savvy audience members to your products

• Receive a tax write off

• Add an amazing layer of cultural desirability

to your brand

BENEFITS

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• Press Coverage through a press release campaign.

• Advertising on radio, in newspapers, magazines, transit, outdoor locations, and print and web.

• Website with streaming video, artist interviews, program information and sponsor links.

• Email Blasts to FREEWAVES and LACE mailing lists of 10,000

• Direct Mailing Outreach, to schools, nonprofits, community centers, art galleries and 90028 residents.

• Hollywood Boulevard neighborhood promotion campaign with local partners. Signage including pole banners, billboards, and marquee ads.

• Projects on the street will bring additional visibility to the festival.

PUBLICITY

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Logo on Banners along Hollywood Boulevard

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Logo on Ads, Promotional Materials

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Logo on Ads, Promotional Materials

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Logo on Website and Link

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The Hollywood Walk of Fame

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Cultural Tourists

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Tourist Information Booth

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Hollywood &

HighlandShopping Center

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Hollywood Boulevard

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REMAP HOLLYWOULD

UCLA/NOKIA

• Digital Community Portraits

• Cell Phone-based Walking Tour

• Installations on Hollywood

Boulevard

• Component on Freewaves Website

• Collaboration with UCLA and USC

Students

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Remap Participants

High SchoolStudents

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Street Performers

Remap Participants

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Street Performers

Remap Participants

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Tools Used in Remap Project

Page 40: Freewaves' 11th Festival, HOLLYWOULD

6522 Hollywood BoulevardLos Angeles California 90028

323.871.1950

www.Freewaves.org