forward: understanding users’ searching habits to improve discovery

29
Forward UW Madison catalog usage, tools, and plans.

Upload: wils

Post on 06-May-2015

218 views

Category:

Education


1 download

DESCRIPTION

The Shared Development Group investigated how users searched the Forward catalog, and David Lee explains how, what tools were used, the trends identified, and areas the SDG would like to improve based on what they learned.

TRANSCRIPT

Page 1: Forward:  Understanding Users’ Searching Habits to Improve Discovery

ForwardUW Madison catalog usage, tools, and plans.

Page 2: Forward:  Understanding Users’ Searching Habits to Improve Discovery

How our catalog is used

Tools we use

Improvements

Page 3: Forward:  Understanding Users’ Searching Habits to Improve Discovery

Catalog Usage

Page 4: Forward:  Understanding Users’ Searching Habits to Improve Discovery

Pages 7%

Bots 69%

Assets 10%

Status 14%

Page Views

Page 5: Forward:  Understanding Users’ Searching Habits to Improve Discovery

64% of traffic is from out of state

Page 6: Forward:  Understanding Users’ Searching Habits to Improve Discovery

66% of the items are discovered

outside of the catalog

Page 7: Forward:  Understanding Users’ Searching Habits to Improve Discovery

Finding an item locally

Anywhere

Advanced

Title

Author

Subject

For the remaining 34%

Page 8: Forward:  Understanding Users’ Searching Habits to Improve Discovery

Anywhere SearchID

10%

Author 67%

Known Item 4%

Title 12%

Topic 8%

Page 9: Forward:  Understanding Users’ Searching Habits to Improve Discovery

Advanced Search

• Most traffic is from “canned” searches

• The advanced form makes up only 0.6% of traffic

Page 10: Forward:  Understanding Users’ Searching Habits to Improve Discovery

Subject Explore

• Clicked about 4% of the time

Page 11: Forward:  Understanding Users’ Searching Habits to Improve Discovery

Subject Browse

• Topics and Places, about 3% of overall traffic

Page 12: Forward:  Understanding Users’ Searching Habits to Improve Discovery

Author Browse

• 0.3% of traffic

Page 13: Forward:  Understanding Users’ Searching Habits to Improve Discovery

Language Browse

• 0.3% of traffic

Page 14: Forward:  Understanding Users’ Searching Habits to Improve Discovery

Spelling

• Used 15% of the time

• Yahoo @ $15 / month versus Bing @ $500 / month

Page 15: Forward:  Understanding Users’ Searching Habits to Improve Discovery

Trends

• Increase in keyword anywhere searching

• Increase in outside traffic

• Increase in bot traffic

• Decrease in search referral traffic

Page 16: Forward:  Understanding Users’ Searching Habits to Improve Discovery

Tools

Page 17: Forward:  Understanding Users’ Searching Habits to Improve Discovery

Google Analytics

Page 18: Forward:  Understanding Users’ Searching Habits to Improve Discovery

Inspectlet - heatmaps

Page 19: Forward:  Understanding Users’ Searching Habits to Improve Discovery

Inspectlet - sessions

Page 20: Forward:  Understanding Users’ Searching Habits to Improve Discovery

New Relic

Page 21: Forward:  Understanding Users’ Searching Habits to Improve Discovery

New Relic

Page 22: Forward:  Understanding Users’ Searching Habits to Improve Discovery

Collectd

Page 23: Forward:  Understanding Users’ Searching Habits to Improve Discovery

Log parsing

Page 24: Forward:  Understanding Users’ Searching Habits to Improve Discovery

Search Classification

Page 25: Forward:  Understanding Users’ Searching Habits to Improve Discovery

Improvements

Page 26: Forward:  Understanding Users’ Searching Habits to Improve Discovery

Improve Google Indexing

• Generate a sitemap to allow better indexing

• Utilize Google’s webmaster tools site

• Leverage microdata

Page 27: Forward:  Understanding Users’ Searching Habits to Improve Discovery

Search detection

• Classification of BibID searches

• Classify known item searches

• Tailor responses based on search classification

Page 28: Forward:  Understanding Users’ Searching Habits to Improve Discovery

Backend

• Page load and query times are seven times faster

• Further improve outlier performance

• Better metrics for external calls

Page 29: Forward:  Understanding Users’ Searching Habits to Improve Discovery

Core Features

• Primo Central

• Alma

• Improved account management

• Provide API