Transcript
Page 1: Forward:  Understanding Users’ Searching Habits to Improve Discovery

ForwardUW Madison catalog usage, tools, and plans.

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How our catalog is used

Tools we use

Improvements

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Catalog Usage

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Pages 7%

Bots 69%

Assets 10%

Status 14%

Page Views

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64% of traffic is from out of state

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66% of the items are discovered

outside of the catalog

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Finding an item locally

Anywhere

Advanced

Title

Author

Subject

For the remaining 34%

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Anywhere SearchID

10%

Author 67%

Known Item 4%

Title 12%

Topic 8%

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Advanced Search

• Most traffic is from “canned” searches

• The advanced form makes up only 0.6% of traffic

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Subject Explore

• Clicked about 4% of the time

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Subject Browse

• Topics and Places, about 3% of overall traffic

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Author Browse

• 0.3% of traffic

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Language Browse

• 0.3% of traffic

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Spelling

• Used 15% of the time

• Yahoo @ $15 / month versus Bing @ $500 / month

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Trends

• Increase in keyword anywhere searching

• Increase in outside traffic

• Increase in bot traffic

• Decrease in search referral traffic

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Tools

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Google Analytics

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Inspectlet - heatmaps

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Inspectlet - sessions

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New Relic

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New Relic

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Collectd

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Log parsing

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Search Classification

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Improvements

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Improve Google Indexing

• Generate a sitemap to allow better indexing

• Utilize Google’s webmaster tools site

• Leverage microdata

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Search detection

• Classification of BibID searches

• Classify known item searches

• Tailor responses based on search classification

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Backend

• Page load and query times are seven times faster

• Further improve outlier performance

• Better metrics for external calls

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Core Features

• Primo Central

• Alma

• Improved account management

• Provide API


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