Social Recruiting Is a Competitive AdvantageZach ThomasSenior AnalystForrester Research

April 21, 2009

Social Recruiting can give you a leg up on your competition…if embraced properly.

4 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

Agenda

• Social Technographics® relates to recruiting• The new candidate pool• Turbo charge recruiting with social computing• What about the economy?

• Align your company with this strategy

5 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

• Social Technographics® relates to recruiting• The new candidate pool• Turbo charge recruiting with social computing• What about the economy?

• Align your company with this strategy

Agenda

6 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

Social Technographics®

Source: Forrester’s NACTAS Devices & Access Online Survey, Q4 2006

7 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

High earners use social computing technologies more

Source: Forrester’s North American Technographics Media And Marketing Online Survey, Q3 2007

8 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

Increased education equates to increased social computing

Source: Forrester’s North American Technographics Media And Marketing Online Survey, Q3 2007

9 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

New workers embrace social computing

Source: Forrester’s North American Technographics Media And Marketing Online Survey, Q3 2007

10 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

Career-motivated people use social computing more

Source: Forrester’s North American Technographics Media And Marketing Online Survey, Q3 2007

11 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

But what are they doing?

Source: Forrester's North American Technographics® Benchmark Survey, 2008

12 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

Where do generations spend their time

Source: Forrester's North American Technographics® Benchmark Survey, 2008

13 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

What is your workforce?

Source: Groundswell (http://www.forrester.com/Groundswell/profile_tool.html)

14 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

• Social Technographics® relates to recruiting• The new candidate pool• Turbo charge recruiting with social computing• What about the economy?

• Align your company with this strategy

Agenda

15 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

The problem is…

» 30 million Millennials are here and 46 million more are coming

- 32M + 76M = 44M

» 46 million Gen Xers cannot replace retirees

- 78M + 46M = - 32M

» 78 million Baby Boomers will be retiring

- 78M

16 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

Job seekers look for

• Community and openness • Clear growth opportunities

• Good compensation

• Challenging work

• Life-work balance

17 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

• Social Technographics® relates to recruiting• The new candidate pool• Turbo charge recruiting with social computing• What about the economy?

• Align your company with this strategy

Agenda

18 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

Keep your enterprise Web 1.0 apps…for now

• Web 1.0 apps save you money by improving:– Compliance

– Efficiency

– Consistency– Branding

19 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

Social networks augment business processes• Alumni programs: a fertile ground for boomerang hires

• Internship programs: maintaining relationships is crucial

• Mentoring programs: accelerate the trajectory of burgeoning leaders

• Collaboration: enable just-in-time learning

• Onboarding: reducing the time to productivity socializes new hires

• Recruiting: broaden the reach of your referral network

20 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

Turbo charge with social networks

21 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

Turbo charge with blogs

22 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

23 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

24 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

25 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

26 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

27 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

28 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

29 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

30 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

• Social Technographics® relates to recruiting• The new candidate pool• Turbo charge recruiting with social computing• What about the economy?• Align your company with this strategy

Agenda

31 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

During the economic downturn, HR pros are in the limelight

In today’s economy, HR professionals are: • Making tough workforce decisions

• Facilitating important communication

• Planning for the future

32 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

Learning in a recession

33 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

Recruiting in a recession

34 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

• Social Technographics® relates to recruiting• The new candidate pool• Turbo charge recruiting with social computing• What about the economy?

• Align your company with this strategy

Agenda

35 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

Steps to get your company on board

• Understand your audience• Utilize existing technologies• Document results• Engage your employees

• Create a clear value proposition• Implement a new social recruiting environment

36 Entire contents © 2009 Forrester Research, Inc. All rights reserved.

Zach Thomas+1 617.613.6219zthomas@forrester.com

www.forrester.com

Thank you