mobile recruiting essentials for staffing firms | webcast

#STAFFING #HIRETOWIN

Mobile Recruiting Essentials for Staffing Firms

Mobile recruitment today and what recruitment firms can gain from

these trends, tips and insights

Alex Charraudeau – Media Solutions Consultant


Alex Charraudeau

Ex-recruiter

6 years as a recruitment marketing guy

Web design, development, brand strategy, search marketing, email

marketing, social media strategy

At LinkedIn I help recruiters get the most out of LinkedIn

ABC

(Always be connecting)

LinkedIn

Twitter

Google+

2

http://uk.linkedin.com/in/alexcharraudeau/

http://twitter.com/AlexCharraudeau

https://plus.google.com/105133199897515233027/


Mobile Recruiting Essentials for Staffing Firms

Introduction to mobile and mobile recruiting

What recruitment companies say about mobile

The 3 Mobiles: Social Sites, Apps and Mobile Websites

5 tips for a successful mobile strategy

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Mobile Recruiting Essesntials:

4

#STAFFING #HIRETOWIN 5

Introduction to Mobile

State_Of_Digital_Advertising_Q1_2014_Webinar _comScore

DAA LA Syposium: Marketing to the Multi-Platform Majority _comScore

Top Sites by Visitor Traffic Top Apps of 2013 (Average Monthly Visitors)

Smartphone Apps accounted for 85 percent of internet time spent

on phones in 2013.

84 percent of Americans watch online video, with Millennials

spending 48 percent more time with online video than average.

As of December 2013, 56 percent of U.S. digital media consumers

constitute the ‘multi-platform majority’.


Social Network Breakdown

US Digital Future In Focus 2014_Page 8_comScore


Introduction to Mobile Recruiting

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49%

Mobile recruiting is NOT a top priority for our company

29%

We don’t know where to start with mobile recruiting

20%

Our career/recruitment site is optimized for mobile

20%

We are looking to invest in mobile recruiting tools for our talent acquisition team

18%

Our job postings are optimized for mobile

13%

We have invested adequately in making our recruiting process mobile-friendly

LinkedIn Global Recruiting Trends survey 2013, 3300 talent acquisition leader responses from 19 countries

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The top downloaded apps when

you search for “Jobs” on Android

Some have had over 10,000,000+

downloads

8


LinkedIn mobile traffic has grown from 8% in 2011 to over 43% at

the beginning of 2014


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2011

8%

2012

19%

2013

30%

2014

43+%

30% of LinkedIn’s monthly unique job

viewers are looking at jobs on mobile

devices

1/3 of job views come from mobile

124+ profiles are viewed every second on

a LinkedIn mobile

LinkedIn Earnings call October 2013 and Q1 2014


What Recruitment Companies Say About Mobile Jenny Potter – Marketing Manager

Aspire Global Networks

Mobile is becoming increasingly

important in recruitment and this is

reflected in Aspire’s stats over the past

year.

Mobile traffic has gone from 12% traffic

coming to us via mobile this time last

year to over 25% now.

First and foremost a mobile site needs

to be easy to navigate and quick to

load.

2013 2014


At Aspire all candidates

registered on our desktop sites

can quickly and easily apply to

roles from their mobile, saving

them from having to move

devices and potentially

forgetting to return later.

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What Recruitment Companies Say About Mobile Jenny Potter – Marketing Manager

Aspire Global Networks


What Recruitment Companies Say About Mobile Claudine Edwards – Marketing and PR Manager

Oliver James Associates

Looking for a new job while

being currently employed can

be tricky so job seekers are

increasingly looking to be able

to search for new

opportunities away from

prying eyes.

This is where mobile devices

come in to their own and offer

the option for “private” job

searching. In the last year,

visits to our website via mobile

devices have definitely risen.


What Recruitment Companies Say About Mobile Claudine Edwards – Marketing and PR Manager

Oliver James Associates

The mobile version of

ojassociates.com is geared

solely towards job searching

and application, to further aid

job seekers we have added

quick apply widgets such as

Apply via LinkedIn.

Since launch we have seen an

increase in mobile

applications as well as overall

visits from mobiles and tablets

which now account for around

12% of all of our traffic.


What Recruitment Companies Say About Mobile Kim Pasteau – Marketing Manager

Lawrence Harvey Group

We recognize the urgency and necessity to take full advantage of

mobile recruiting, the statistics and information on the trend cannot

be ignored.

Improving the user’s experience via mobile and tablet is of the

utmost importance, especially as we are talking about reaching a

huge percentage of active and passive candidates.

With 70% of people accessing the internet from mobile devices, it’s

imperative that we in the recruitment business are not left behind

the curve and optimize our websites accordingly.


What Recruitment Companies Say About Mobile Special thanks to our contributors!


The 3 Mobiles: Social Sites, Apps and Mobile Websites

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The 3 Mobiles: Social Sites, Apps & Mobile Websites

66% of internet users have used a mobile

for social. 64% have used a tablet.

200 million users send over 400 million

tweets daily, with nearly 60% of tweets sent

from mobile devices.

30% of jobs viewed on LinkedIn are seen

from mobiles.

Mobile daily active users of Facebook were

556m on average for December 2013, an

increase of 49% year-over-year.

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http://techcrunch.com/2014/01/21/instagram-is-the-fastest-growing-social-site-globally-mobile-devices-rule-over-pcs-for-social-access/

http://www.theguardian.com/technology/2013/sep/12/twitter-ipo-stock-market-launch

http://investor.fb.com/releasedetail.cfm?ReleaseID=821954


The 3 Mobiles: Social sites, Apps & Mobile websites

Building an app is different than having a

mobile optimized website.

People will have to download your app from

either your site or from an app store.

These enable you to have your branding on

their devices and push messages and

notifications direct to their mobile devices.

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Mobile websites can either be a different

version of your website or can dynamically

resize to a mobile screen – this is called a

responsive site.

Mobile websites don’t need to be

downloaded.

Mobile sites should be faster to load than

your normal site and therefore help with

your search engine rankings from a mobile.

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http://searchengineland.com/breaking-the-mobile-speed-barrier-for-seo-gold-179927

http://m.kellyservices.us/ushome/





















Easy Flow to Follow Kelly Services




Firms of All Sizes Are Embracing Mobile Strategies Mark/Ryan Associates

www.markryan.net



Having a mobile website substantially decreases your bounce rate.

Mobile optimized sites have a bounce rate of 26% - lower than most

standard desk top sites (46.6%).

Site engagement increased by 56% in terms of time on site and

page visits increased by 65% when presented with a mobile site.

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2013 Mobile stats of 4MAT.com clients with a combined Visits of over 80,000 on 4MAT Mobile Platform


5 Tips for a Successful Mobile Strategy

1. Do your research

2. Build your foundations

3. Outbound reach and inbound attraction

4. Think conversions and workflows

5. Analyze, review, improve

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1. Do Your Research

Speak to your candidates – are they using their mobile for jobs /

their career?

Do actual research – poll your database

Don’t waste your time!

Look at your Google analytics

– (go to Audience, Mobile, Overview)

Internal audit on time, resources and competence

Is this worth your time?

Speak to your LinkedIn contact about mobile

usage in your market

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1. Do Your Research LinkedIn Daily Mobile Averages

15 million – Profile views

1.45 million – Job views

44 thousand – Job applications

http://blog.linkedin.com/2014/04/18/the-next-three-billion/

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2. Build the Foundations

Build a mobile optimized website

If you are a recognized brand with a high volume of jobs or need to

manage a workforce then consider an App

Post jobs to LinkedIn

Use employee branding on LinkedIn

Share content that is easy to consume on mobiles

Make application processes frictionless

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In 2012 we have surpassed our original goal for Domino’s e-commerce, when they

announced that over nearly 60% of all sales are now being ordered online.

In 2012 Domino’s surpassed their original goal for e-commerce, when they

announced that over nearly 60% of all sales are now being ordered online.

Domino’s now takes 20% of digital sales from mobile devices, and reported

that m-commerce shoppers tend to buy more frequently and loyally.

http://www.futureplatforms.com/our-work/dominos-pizza/


3. Outbound Reach and Inbound Attraction

Redesign your job alerts for mobile inboxes

Think about sending SMS job alerts

Be creative with messaging Apps like WhatsApp

– (social and messaging app usage grew by 203% in 2013)

Share content that is image heavy

Share your job postings to your LinkedIn

followers

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http://mashable.com/2014/01/14/mobile-app-use-2013/


4. Think Conversions and Workflows

Look at the work flows that you are getting people to apply to your

jobs

Make applying as easy as possible

Make social sharing as easy as possible

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4. Think Conversions and Workflows

Member looks at member.

Clicks a link to find out

about the company

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1 2 3

From researching the

company they see a job They apply to the job.

Member also follows the

company and this is

shared with their network


5. Analyze, Review, Improve

Keep track of your Google Analytics

Read reviews of your app downloads

Ask for feedback

Look to continually improve what you are doing and refine the

process

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Review – 5 tips for a Successful Mobile Strategy

1. Do your research

2. Build your foundations

3. Outbound reach and inbound attraction

4. Think conversions and work flows

5. Analyze, review, improve

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Thank you! Please join us next time…

Throughout 2014 we will host

regular WebCasts

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17th

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