Presented By:

Bai, Carol, Jigisha, Li, & Weiheng

Agenda

• Background Information• Mission & Vision• Organisational Structure• Employees• Culture & Controversy• Social Issues• Corporate Social Responsibility• Potential Issues, Risks &

Stakeholders• Evaluation

Background Information

• A private organisation• New Zealand multinational cooperative in

the dairy industry • Responsible for 30% of the world’s dairy

exports• Revenues exceed $16.75 billion

Mission & Vision• Mission:

To lead in Dairy that means being the best in everything we do, at every step of the supply-chain

• Vision: To be the natural source of dairy nutrition for everybody,

everywhere, everyday

Organisational Structure

• NZ Dairy Farmers Shareholders’ Council

• Milk Commissioner

• Board of Directors 1 woman and 12 men

• Chairman & CEO

Employees

• Fonterra values a “can-do” mentality in its employees

• Fresh perspectives from hiring students and graduates

• Focus on Learning &

Development

Culture & Controversy

• Key Culture: bringing quality milk to millions around the world

• Sanlu Milk Scandal Biggest dairy company in China 43% owned by Fonterra Melamine

Social Issues

• How are they communicated? Websites, schools, organisations,

charities, word of mouth

Current initiatives: Could improve on:

• Children’s nutrition- KickStart Breakfast• Christchurch Earthquake• Rural sponsorship• Science and technology roadshow• Improving water quality and increasing vegetation, • Other initiatives in different countries, such as Sanlu - children’s charities

• Sanlu incident• Increasing dairy price problem

Corporate Social Responsibility

• Environmental iniatives Waste management Water conservation Reducing resource and energy use Reducing emissions due to Climate Change Farmers build new systems for sustainability

• Ethical code of conduct• How do they communicate it?

Global Dairy Agenda for Action on Climate Change News releases Videos on site

Stakeholders

• Farmers: main shareholder and supplier• Customer: overseas and domestic • Board of Directors• Food safety organisation• Public Media: newspapers, blogs, social

networking sites• Investors

Potential Issues

• Employers’ safety• Cows and diseases• Having access to clean water (polluted water)• Waste problem (recycle and reduce)• Issue of Sanlu• Farming in NZ is polluting farms• Contamination

Potential Risks

• Products: make sure they meet Food Safety regulations and standards

• Dairy products at high price levels• Customers• Contamination• Regulations• Risk losing market share in Asia

Information Collection & Evaluation

Information Collection:• Surveys and personal interviews• Supermarket sales• Local and world newspapers• Company websites, blogs, social networking

sites

Evaluation:• Financial Statements• Public reviews

Thank You