FOCUS MATTERS DELIVERS

1. Higher pledge-fulfillment rates, better workflow efficiency, and greater productivity .

2. Effective tools and knowledge to maximize conventional money, expand the giving base, and engage raisers.

3. Customizable services to effectively address fundraising barriers and operational choke points.

4. Simple yet effective strategies and tactics to proceed smarter, faster, and with less resources.

5. FOCUS: Structure, accountability, and ROI logic.

OKC OFFICE 405-630-6644 DC OFFICE

202-630-5416 RALEIGH OFFICE

919-389-3895 EMAIL

reid@thefocusmatters.com WEBSITE

thefocusmatters.com

Success requires first expending ten units of effort to produce one unit of results. With the right system, you track what is working, and by ‘focusing’ that momentum, you will produce quickly ten units of results with each unit of effort—

Michael Thomas Hayden, Co-Founder of Focus Matters, LLC

SYSTEM Results-based Discipline That Drives Efficiency

1. The FOCUS SYSTEM effectively aligns staff ’s performances for operational advantages and higher productivity.

2. Utilizes good targeting, accountable tasks, coordinated deadlines, personal contact, and programmed follow-ups.

SCOPE Build, Coordinate, and Leverage

1. Provide or train staff, then build and manage systems and processes.

2. Create finance plan that coordinates appropriate funding mechanisms and structures.

3. Leverage fundraising efforts for optimal strategic gain and value added outcomes.

STYLE Track, Evaluate, and Collaborate

1. Its net, not gross. Savings “virtually” guaranteed. Results “systematically” achieved.

2. Often experts identify problems but offer few “choke point” solutions other than “Call More”. Not us— We Identify. We Solve. We Proceed to Succeed.

ONE STOP SHOP

Digital, New Media, and Direct Mail Services

Immediate Call Time Services

Finance Director Placement

Project Oversight with Evaluation and Control

Scalable Staffing and Service Options:

For Smarter Capacity Building

Sophisticated Finance Database

Creative Services: For Better Appeals

I personally saw the discipline and results they brought to NC Governor

Bev Perdue’s fundraising.— Richard Sullivan,

DGA’s Finance Chair

They’re the best at planning the work and then working the plan.—

Joe Dorman, 2014 Candidate for OK Governor

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OUTSOURCED SERVICING FOR PRODUCTION NEEDS

1.  Scalable Staff Augmentation From Virtual Help 2.  Back Office Tools and Equipment For Productivity

Enhancement 3.  Special Services To Enhance Solicitation Progression

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SMART CAPACITY BUILDING!

Build Appropriately for time, need, and scope..!

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SUPERVISION�SERVICES�STYLE�

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FINANCE MANAGEMENT�It’s all about NET, not GROSS!

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Utilize strategies and funding mechanisms appropriate for

the project’s scope. ________________________

Incorporate clever

workarounds and tactics for incremental gains with Time

and Savings.

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HERE’S WHY…

With broad-based expert i se , structured best practices, effective tools, tracking services, clever workarounds, and customizable, value-added services, FOCUS MATTERS is designed to help clients:

• Save Precious Time • Boost Staff Productivity • Increase Pledge Fulfillments • Develop Capacity Quicker • Decide Smarter for Greater

Strategic Gain, Utilizing ROI Evidence.

METRICS(GRID(AND(RESULTS(DASHBOARD(

Visual: Highlights Specific Progress Measures For The Team To See. Brings Accountability To Light.

Purpose: A Tool For Corrective Measures And Quality Control. “ROI” Decision-Making In Business Context. Strategic Evaluation From Consultant Shared With Internal Stake Holders For Alignment Purposes. Update: Daily.

FOCUS SYSTEM DISCIPLINE�

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FOCUS MATTERS PLAN�KEEP IT SIMPLY AND SMART�

GOALS Protect Legal Standing Maximize Conventional Money Expand The Giving Base Engage Raisers Manage Perceptions Strengthen Relationships Message Integration High Team Efficiency Smart Coordination of All Efforts !!COMPONENTS Specific Asks Measureable Actions Analytical Tracking Relevant Message Tangible Deliverables Effective Tactics Scalability Time Sensitive

TACTICS

OUTREACH MECHANISMS

PITCH AND NARRATIVE ARCH

TARGETS AND RELATIONS PROGRAMS

ORGANIZATION’S OBJECTIVES, SCHEDULE, AND CAPACITY

DISCIPLINE CREATED BY USING OUR SYSTEM FINANCIAL OPTIMIZATION CREATED BY A UNIFYING SYSTEM !

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FOCUS SYSTEM�

�(A SAMPLE OF THE PARTNERS’ PREVIOUS CLIENTS)�

!  Former Lt. Governor Jari Askins, OK

!  Former Governor Bev Perdue, NC

!  Former Governor Brad Henry, OK

!  Former Lt. Governor Bill Halter, AR

!  Former Governor Tom Vilsack, IA

!  Former Governor Mike Easley, NC

!  Former Governor Bill Richardson, NM

!  Former Governor Jim Hodges, SC

!  Former Governor Don Seigleman, AL

!  Former Congressman John Spratt, SC

!  Congressman David Scott, GA

!  Former Lt. Governor Lucy Baxley, AL

!  Former US Senator Chris Dodd, CT

!  Oklahoma Democratic Party

!  North Carolina Democratic Party

!  South Carolina Democratic Party

!  New Mexico Democratic Party

!  NC Secretary of State Elaine Marshall, NC

!  Former Congressman Bob Clements, TN

!  Former SC Sec. of Ed. Inez Tenanbaum, SC

!  TN, SC, AR and OK Lottery Campaigns

!  Former College of Charleston President Alex Sanders, US Senate Campaign, SC

!  Columbia’s Mayor Steve Benjamin, Attorney General’s Campaign, SC

!  NC Beginnings

!  NC Diabetes Association

!  Click It or Ticket, SC

!  Former State Senator Tommy Moore, Governor’s Campaign, SC

!  Former State Senator George Jepsen, Governor’s Campaign, CT

!  Former OK State Rep. Joe Dorman

!  Former SC’s Secretary of Education, Inez Tenenbaum

!  Former Congressman John Spratt, SC

!  Congressman Jim Clyburn, SC

PARTNERS’ ACCOMPLISHMENTS Over $240M Raised to Date

10 Incumbent Governors and 10 Congressional Members Presidential to Some of the Most Competitive Statewide Races