ITEM PLACEMENTStudy on

and it’s managerial implications

Meryeme Laamoud; Cindy Dawauu; Monica Conic; Yoann Pham Dmitrii Sytyi

Procedure

SAMPLE

3425

100%Right-handed

80% use right for brushing

Data analysisBrain Sucker

(raw data input) Hypothesiscreator

Analysermighty

Truth Revealer(hypothesis rejector)

Implicationfinder

Datasplitter

ResultsSignificant

Time spent per page

27” 21”

sig.= .417

sig.= .013

27” 19”Illogical position Longer to understand How do you grasp it?

Product is enhanced Easy to grasp

Fluency effect

Likeliness of purchase

3.14.1

3.14.1

sig.= .382

sig.= .024

Motor imageryability

will topurchase

4.4

3

6.9$9.1$

Will to pay

9.1$6.9$

sig.= .463

sig.= .029

4.4

36.6$

9.9$

Motor imageryability

will topurchase

Gender implications

5% less man with 5% more women with

high motor imagery ability

sig.= .111

sig.= .028

Low MI Abilitywith

are willing to

pay 13% more

arealmost

unaffected

so, place it properly

and

Earn more

Gain time attract

I don’t want the drill that

drills me!