ITEM PLACEMENTStudy on
and it’s managerial implications
Meryeme Laamoud; Cindy Dawauu; Monica Conic; Yoann Pham Dmitrii Sytyi
SAMPLE
3425
100%Right-handed
80% use right for brushing
Data analysisBrain Sucker
(raw data input) Hypothesiscreator
Analysermighty
Truth Revealer(hypothesis rejector)
Implicationfinder
Datasplitter
ResultsSignificant
Time spent per page
27” 21”
sig.= .417
sig.= .013
27” 19”Illogical position Longer to understand How do you grasp it?
Product is enhanced Easy to grasp
Fluency effect
Likeliness of purchase
3.14.1
3.14.1
sig.= .382
sig.= .024
Motor imageryability
will topurchase
4.4
3
6.9$9.1$
Will to pay
9.1$6.9$
sig.= .463
sig.= .029
4.4
36.6$
9.9$
Motor imageryability
will topurchase
Gender implications
5% less man with 5% more women with
high motor imagery ability
sig.= .111
sig.= .028
Low MI Abilitywith
are willing to
pay 13% more
arealmost
unaffected
so, place it properly
and
Earn more
Gain time attract
I don’t want the drill that
drills me!