Social  Media  and  You  Yesterday.  Today.  Tomorrow.  

The  Five  Ques:onsSM  

What  you  need  to  get  started  or  update  your  approach  

Created  and  presented  by:  Joyce  Sullivan  Founder  and  CEO  SocMediaFin,  Inc.  January  14,  2015  

January  2015  @JoyceMSullivan    @AWM_NYC    #awmnyc  

Today

@JoyceMSullivan    @AWM_NYC    #awmnyc  

Photo credit: Aaron Kilby @kilby76

Yesterday

Photo credit: http://www.mrmartinweb.com/images/type/olivettilettera32lg.jpg

@JoyceMSullivan    @AWM_NYC    #awmnyc  

The Five Questions ~ ①  Brand

② Message

③  Audience

④  Tool

⑤  Journey

① Who are you?

② What do you have to say?

③ Who are you trying to reach

④  How do they want to be reached?

⑤  Once you connect, what’s your plan?

@JoyceMSullivan    @AWM_NYC    #awmnyc  

Before  asking  “Which  social  media  tools  should  I  use?”    answer  these  5  ques'ons℠  

1.  Who  are  you?  

2.  What  do  you  have  to  say?  

3.  Who  are  you  trying  to  reach?  

5.  Once  you  connect,  then  what?  

4.  How  do  they  WANT  to  be  reached?...  or  not  

The  5  ques'ons℠  

1.  Who  are  you?  Employee,  business-­‐line  owner,  industry  execu:ve,  wealth  manager,  private  banker  

2.  What  do  you  have  to  say?  

Great  skills,  great  products,    excellent  company  to  work  with,  outstanding  service  

3.  Who  are  you  trying  to  reach?  

Your  current  customer,    poten:al  new  customer,  industry  leaders,  compe:tors  

The  5  ques'ons℠

4.  How  do  they  WANT  to  be  

reached?  ...  Or  not.  

!   Email  (home  or  work)  !   Voicemail  !   Phone  text  !   Instant  message  !   Twi^er  !   LinkedIn  !   Facebook    !   (public  or  private  message)  

5.  Once  you  are  ready  to    connect,  

then  what?  

How  do  you  develop  meaningful  connec:ons  while  complying  with  

industry  regula:ons  or  social  media  restric:ons?  

The  5  ques'ons℠-­‐  with  your  answers  

1.  Who  are  you?  

2.  What  do  you  have  to  say?  

3.  Who  are  you  trying  to  reach?  

4.  How  do  they  WANT  to  be  reached?  

5.  Once  you  are  ready  to  connect,  then  what?  

Do a Social Media Review Yesterday. Today. Tomorrow

!  Yesterday:

!  Joyce Murray: !  Original New Jersey girl ~ Montville, New Jersey; 3 addresses and never moved... !  Olivetti Underwood Lettera 32 circa 1973 will travel !  Special education teacher with school district newsletter !  Career Invention: Business. Finance. Banking. Project Management. Social Media

!  Today:

!  Joyce Murray Sullivan !  @JoyceMSullivan <- my ‘brand’ my name across all my social media sites !  Social Media Reinvention: beta testing mobile apps !  Talk to the world! ~ and beyond?! NASA, Mars, Space Travel

!  Tomorrow: !  Still the 5 Questions…

Today

@JoyceMSullivan    @AWM_NYC    #awmnyc  Photo credit: Aaron Kilby @kilby76

Social  Media  Tools  –  established  and  emerging  

And  many  more…  

2006  2004   2011  2005  Launched:  2002   2011  

Source: http://visual.ly/impact-social-media-pr-industry-infographic Follow @IliyanaStareva

Sept 30, 2014

@JoyceMSullivan    @AWM_NYC    #awmnyc  

Suggested tweet:

Hi, @IliyanaStareva thanks for social media info on PR industry c @JoyceMSullivan @awm_nyc #awmnyc

http://www.iliyanastareva.com/

@JoyceMSullivan    @AWM_NYC    #awmnyc  

Social  media  communica:ons  

Social media compliance software needs to be in place to monitor and archive social media posts

Tomorrow

@JoyceMSullivan    @AWM_NYC    #awmnyc  

My fitbit “wearables”

Year In Review

@JoyceMSullivan    @AWM_NYC    #awmnyc  

http://www.slideshare.net/ValaAfshar/internet-of-thingsslideshare

Social  Media  Tools  –  established  and  emerging  

And  many  more…  

2006  2004   2011  2005  Launched:  2002   2011  

Do a Social Media Review Yesterday. Today. Tomorrow ① Who am I? (My Brand)

② What do I have to say? (My message)

③ Who am I trying to reach? (My audience)

④  How do they want to be reached? (My tools – e.g. LinkedIn, Blog, twitter, email, text, voicemail)

⑤  Once you connect, what’s next? (My journey and my relationships)

~~~~~~~~~

The Five Questions ~ ①  Brand

② Message

③  Audience

④  Tool

⑤  Journey

① Who are you?

② What do you have to say?

③ Who are you trying to reach

④  How do they want to be reached?

⑤  Once you connect, what’s your plan?

@JoyceMSullivan    @AWM_NYC    #awmnyc  

Social  Media  Strategy  Branding    

 Program  Management  o Social  media  webinars  and  seminars  

o Branding  –  personal  and  professional  

o Program  management  services  

o Social  media  training  and  staff  development  

o Keynote  speaker  for  company  events  and  industry  conferences  

Visit us >  SocMediaFin.com  

@JoyceMSullivan    @AWM_NYC    #awmnyc  

Answering your Five Questions… You can find me @JoyceMSullivan

LinkedIn: http://linkedin.com/in/joycemsullivan

Twitter: @JoyceMSullivan @SocMediaFin @ProfJoyceSull

Instagram: @JoyceMSullivan http://instagram.com/joycemsullivan

Slideshare: http://www.slideshare.net/joycemsullivan

About.Me http://about.me/joycemsullivan

@JoyceMSullivan    @AWM_NYC    #awmnyc  

Social  Media  and  You  Yesterday.  Today.  Tomorrow.  

The  Five  Ques:onsSM  

What  you  need  to  get  started  or  update  your  approach  

Created  and  presented  by:  Joyce  Sullivan  Founder  and  CEO  SocMediaFin,  Inc.  January  14,  2015  

January  2015  @JoyceMSullivan    @AWM_NYC    #awmnyc