five ways to use social media to raise awareness for your paper or research
TRANSCRIPT
Five Ways to Use Social Media to Raise
Awareness for Your Paper or Research
Wednesday, 11/16 10:00-11:30amSean Ekins, Ph.D., D.Sc.
Listed learning objectives• Use a social media tool to share your research• Understand a few methods for sharing research
data freely online• Develop a strategy for using social media to talk
about your research • Track engagement with your social media efforts
How many of you use social media?
• Outside of science ?• For communicating your work?
Science is changing• Where we do science• Who does science• How we fund science• How we tell the world about our science
Laboratories past and present
Lavoisier’s lab 18th C Edison’s lab 20th C
Author’s lab 21th C
+ Network of global collaborators
Crowdsourcing Science
Ekins, Perryman & Andrade PLoS Negl Trop Dis 10(10): e0005023
There are no shortages of people, ideas, diseases perhaps only money…
Crowdfunding Science
Diversity of needs• I work on diverse projects (drug discovery, grant
writing etc.)• Need to make people aware that I am here and gain
visibility for work• Different networks (neglected disease, rare disease)• Different audience backgrounds (cheminformatics,
patients, investors)• Different needs (customers for software vs
customers for consulting, vs VCs for investment)
Conferences / meetingsAcademic networking / profile sites (e.g. ResearchGate, Mendeley, Academia.edu, Google Scholar, ORCID)
Conversations with colleaguesInstitutional websites / repositories
EmailSocial networking sites (e.g. LinkedIn, Twitter, Facebook)
Your own blog / websiteSubject-based websites / repositories (e.g. arXiv, SSRN)
Posts on other blogs / websitesDiscussion lists
Multimedia sharing sites (e.g. Slideshare, YouTube)
0% 10% 20% 30% 40% 50% 60% 70% 80% 90%
In which of the following ways do you currently create awareness of or share materials relating to your work?
(n = 2,826)
“When you see the CVs of big
academics, they’ve done all these things. It
wasn’t a strategy – they just did them.”
There are lots of social media sites
About.me Not sure of utility but it’s a
starting point A place to provide links to
your other pages
Even an old 1 page website can helphttp://www.collaborations.com/CHEMISTRY.HTM
What is social media for scientists• Using software to help connect to others• Providing your science in a consumable accessible
format• Using software / apps to assess use of your output• Downloads of papers, views, citations• What works and what does not in this space• Marketing vs Social marketing• Networking for connections
Pros• Visibility• Cost• Global Reach• Openness• Enhanced or new collaborations• Career changing
• Bottom line – people can find you and your work
Cons• It’s a full time job• Once in – there is no reason for going back• Longevity / permanence of information• Law of unintended consequences• Frightening for the inexperienced
• Bottom line – there are no free rides, you get out what you put in
Publishing then and now
Idea
Experiment
Publish
Idea
Experiment
Publish Post preprint online
Post data on figshare
Enrich paper on KudosBlog about paperTweet link about it
Post on Linkedin
Discuss on PubMed Commons
Track usage and Altmetrics
Give talks
Post on Slideshare
Tweet
Last 5 yrsLast 200 yrs
What am I creating?
Increase in sharing• We share things now that 10yrs ago we would not
have imagined- pictures of our meals- Selfies- pictures of pets- minutae of life
• We also share scientific data – and there are platforms to do this securely or publically
How I got into this• LinkedIn – my only tool for a
long time
• Then it all exploded with a paper and I bought an..iPhone
• Lead to ideas for apps
• Antony Williams• Alex Clark
Williams et al DDT 16:928-939, 2011
How many of you use LinkedIn?
LinkedIN• Links to Slideshare etc.• Use to post links to blogs, slides etc.
What it lead to• Blog• Wiki’s• Mobile app development• Using a whole array of tools• Twitter• Slideshare• Figshare• Kudos• Pubmed Commons• Publishing in F1000Research
My blogwww.collabchem.com• I document my
science• Other
interesting science
• Issues in publishing
Post on other sites: How to start a rare disease company
Get a headshot and stick with it!• Have an image• Smile• Look sharp
• Use on Twitter etc.• It seems narcissistic.. But YOU have BRAND
recognition
How many of you use SlideShare?
SlideShare
I put all slides on here – if non-confidential
In 1yr my slides had >30,000 views
How many of you use figshare?
www.figshare.com
I put datasets and posters on here and have done for several years!!
figshare is a repository where users can make all of their research outputs available in a citable, shareable, and
discoverable manner
what we do
Citable
Shareable
Discoverable
figshare for institutions•place to manage all institutional research outputs•upload any file format, previewed in the browser•integrates with existing infrastructure - makes for an easy,
familiar login
• complies with funder mandates on open data• increases the discoverability of research content through integrations• clean, easy-to-navigate interface
uploading your data is quick and easy
• encourages reuse• helps researchers present data in a
way that can be interpreted by others• improves exposure • increases citations• meets funder mandates around open
data and sustainable hosting• drives usage to publication
sharing is great, but it’s also about control over your data
figshare integrations
My Papers are richer with content and more are Open• Occasionally I put preprints on figshare as well• I now like to publish in F1000Research• Several more PLOS, BMC papers.. • Fewer totally closed papers..• My profile is increasing I think..• More followers on Twitter• Increased citations?? • Get ORCiD and track papers in KUDOS
0000-0002-5691-5790
AAPS supports research using social media
AAPS Blog
AAPS Blog
How many of you use Kudos?
https://www.growkudos.com/• Used to track and enrich papers
Kudos –you help explain your papers
Takes a lot of effort Need to select papers Add summary, links etc.
Kudos- tracking metrics vs time
Impact on paper visibility• Actions can impact views – sharing – adding content
Disconnect between Web of Science and Kudos
Write articles on using social media
Not a lot of citations
Lots of views and sharing
Altmetric
I am not sure of what it means really – a measure of tweets on paper?
PubMed commons• A way to comment on work in PubMed and enrich• Links to blog posts, slides etc
PubMed Commons
How many of you use Twitter?
• Outside of science ?• For communicating your work?
@collabchem …. on Twitter
It started with a • Collaborations started
from tweets
And lead to this…
Lead to NIH funding R21 in approx. 2 yrs
Using social media to engage new customers / collaborators
Michele Rhee MBAConnected on TwitterHelped us write paper
GoTo meeting with colleagues managing collaborations funding science
Introduction to a company
We had already connected
Intro to othersgave me CV for a postdoc at Harvard
Need to insert company/product into social media conversations
• Every company needs a person engaging, mining and connecting
How I leverage Social Media• Highlight talks• Papers being published• Any interesting science from outside own network• Putting ideas out there• Try not to overload, keep tone professional,
• (Remember how you would like to be treated).
• Occasional analysis of how papers are used
Google Scholar• Do not have to do anything once set up• Useful to check ‘cites’ and do searches, no frills
How to Measure Impact
Are you more than just a metric?• Are we too focused on measuring too much
• Could become obsessed about these tools and measurement
• Social media is not likely to help a bad paper or scientific idea – may actually roast the scientist
• We are missing the big picture –we are doing science we should be conversing…
REDDIT – continue the conversation
The Highs and Lows• Highs.. When someone else blogs on our papers, journalist writes about work
• When a rare disease parent finds you
• When you start a new collaboration via Twitter
• Lows.. When you get people stalking /trolling your science and writing really nasty things on blogs, Twitter etc. and yet they have done nothing
• Journalists that totally twist your words / waste time
• When you realize that you still have >100 papers to summarize in Kudos
• When you get introduced to a new tool and realize you have to repeat weeks of work that you have already done elsewhere
Summary• Multiple levels of tools
• 1 – data sources = Slideshare, figshare, blogs, journals etc.
• 2 – compilers = Google Scholar, Research Gate, Academia, GrowKudos
• 3 – tools that provide scores of output= altmetric, Research Gate
• There are too many tools you need to use – adds to stress
• Select carefully – many duplicate / overlap in function
• Unclear benefits of some tools – time wasting
• LinkedIn may not be enough
Tools I am not a big fan of• Poor design• Unclear whats in it for me• Spurious results
• But they may be of use to you …..
Research Gate• Barely use it..a couple of times a year – provide
reprint requests – get many annoying email alerts
Research Gate - Why do I need a score? What does it mean?
I was late to joining Academia
Academia is a mess• None of these people were my co-authors??
These are not my co-authors
Just Weird stuff at Academia• I do not know these authors
Recommendations For You• Do something:
• If you are a new scientist starting out building your network and needing visibility
• Because the sooner you start the easier maintenance will be
• Do nothing:
• If you are an older scientist, retired, with no time
• If you really do not want to be visible
• If you cannot face hours setting up, uploading papers, preprints, summarizing papers etc.
What it has/ Has not lead to:• Fame and wealth
• Hard to determine if it helped with funding from NIH etc… but I got one grant that started on Twitter…
• Job offers• Having a webpage / CV alone definitely has lead to consulting jobs
• More free time• I think maintaining all the tools sucks up free time!! BEWARE OF THIS
• More relaxed• I am probably less relaxed because I wonder what I am missing or need to improve
• Still opportunities for new tools • Make it easier on the scientist, integrate more of the functions, show clear benefits of participating
Five Ways to Use Social Media to Raise Awareness for Your Paper or Research
• So what are they …At a bare minimum …• 1. Use LinkedIn to tell people what you are doing..• 2. Tweet about your work• 3. Put your slides on Slideshare• 4. Put your data on Figshare• 5. Enrich your papers on Kudos
How many of you will now raise awareness of your work and papers using social media?
Impact
checklistDuring the project
On publication Ongoing
Put as many outputs as possible online
Submit for posters and other speaking engagements
Build up a network of people interested in your work
Connect the final publication to other related outputs
Summarize your work in plain language
Tell people that you have published!
Keep the work alive by connecting it to new materials
Measure which communications were most effective and do more
Contact• Sean Ekins, Ph.D., D.Sc.• Email [email protected]• Phone 215-687-1320
Acknowledgments: /Figshare Support
@figshare
support.figshare.com
Antony WilliamsMark HahnelCharlie Rapple
@growkudos www.growkudos.com
If you liked this topic go check out these slides on slideshare
www.slideshare.net/AntonyWilliams
Read this..
Postdoc opening• 2yr funding• Help coordinate projects, identify new projects and
write grants/ papers• Pharmaceutical or Chemisty or Biology PhD• Able to work in US• Based in Raleigh area NC
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