ePhilanthropy:Innovative Ways to Raise Funds Online

Joe SolomonStuckinBed.org

6/03/07

ePhilanthropy:using the Internet and technology to manage your nonprofit fundraising,

volunteer, and advocacy efforts.- networkforgood.org

But all I care about is the money!

Disclaimer: Involve Your Constituency Or Else!

In Business - “Marketing In Terms Of Providing A

Service.”Example: Xerox & Wired

In Nonprofit, “Engage. THEN Fundraise.”

Example: SaveDarfur & E-petitions

The MORE I feel engaged, the MORE likely I am to donate my money.Web 2.0 Ways to Engage:Social NetworkProject WikisCommunity BlogMessage BoardRSSA

I'm sick and tired of being asked to sign an E-petition.Engage ME!

Beyond The “Donate” Button:Engage Through Fundraising

The Web 2.0 Way:

Widgets!

Fundraising Widgets

Chipin Sixdegrees Firstgiving, & More!

Places Your Widget Can Go: On Homepage + Wherever You're Most

Engaged With Your Constituency! Blog

Your Blog(throughout campaign!)

Blog Tour! (get an announcement!)

Social Network Your Page

Your Friends' Pages

Your Friends' Friends' Pages

Your Friends' Friends' Friends' Pages

Etc.

How Do You Spread Your Widget???

*Ask your supporters to post it!(pros and cons of asking through e-mail)

*Make Clear: It's easy!

*Ask your friends to ask their friends to add it (+ have them ask their

friends, ad infinitum)

Widget Prep:

Create A Timeline Figure Out A Feasible Financial Goal Develop A Compelling Need

How Facebook WILL Change Everything!

News Feed + Fundraising App = $$$

“Project Agape is theoretically capable of leveraging the entire Facebook community into donating to charity and it’s currently the only nonprofit-oriented project in this space.” -- Allan Benamer, nonprofittechblog.org

Before Facebook ---

Prepare For Your Campaign!

Engage Your Constituency!!!Develop Social Network PresencesDevelop Blogosphere RelationshipsLine Up College Lecture Circuit – Next Semester!

Two Other Amazing ePhilanthropy Tools:

freepledge.org

missionfish.org

Further Resources:

foik.org – comprehensive blog/tutorials/case studies

widgetfundraising.com – amazing case study!

onphilanthropy.org – excellent blog!