#Gottalovecake @BromfordGroup

#Epicfail

#Getcreative

#Liftoff

#Gottalovecake

#Tweetoff

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#Trending

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#Gottalovecake submissions

#Assessment

1. Get the right people around the table

2. Focus on the essence of life in your business

3. Engage ‘the creatives’

4. Launch, using every network at your disposal

5. Keep up the momentum by having fun

6. Maintain the same approach throughout

#Stepstosuccess

• Hit 13,398 individual Twitter accounts

• Seen over 58,600 times on Twitter

• Trended

• 1,959 visitors to #gottalovecake web page

• 2,536 separate visits

• 140 visits from Twitter per day

#Results

• 19% reduction in applications

• …but a far greater candidate match

• 87% vs 38% through to second stage

• Fab appointments

• We won the HR Distinction Award for Recruitment & Employee Branding

#Outcomes