#firmday manchester 19th march 2015 - earcu mobile matters

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Mobile matters by Andy Randall CEO eArcu

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Mobile matters

by Andy Randall CEO eArcu

The headline statement

“Over 50% job searches on mobile”

Client experience –EE (Orange/T-mobile)

Avis Budget Group

First Group

BP Retail

Macmillan Cancer Support

King

The headline statement

“Over 50% job searches on mobile”

Multiple devices – apps don’t work

Setting expectations,…

The employer’s view

Then letting them crash

The candidate’s perspective

Candidate – employer touch pointsCorporate site

Marketing

Careers site Recruitment marketing

Application formResourcing

InterviewsResourcing

OffersHR Shared services

OnboardingHR Operations

ChecksHR Shared services

Recent example with a top FT-SE 100 brand

Psychometric TestsResourcing

What good looks like

Corporate site Careers site Job Search

Interview booking Offers Onboarding

Different candidates

Bar & restaurantcandidates

Engineers

Retail staff

BuildersNurses, carers, volunteers

Different times of day

Significantly faster time to hire

24 x 7 decision making

Shortlisting at home

Designing for touch screen

Taking a swipe at the mouse

Live demoUse laptop

GPS - Jobs near me

Alfie

On his walk

Scanning new horizons - QR codesEstate agent boards

Sports teams

My train ticket to Manchester

Recruiting drivers

Case Study BP Retail

BP Retail Case Study

• From attraction to onboarding• Scan QR codes with GPS to present local jobs • Situational Judgement Tests all on mobile• Self-service interview booking via smart phone• Offers received via SMS and accepted on the

phone• On-boarding on any device has reduced time

from 3 weeks to 24 hours– (Emergency contact, next of kin, tax, bank account,

uniform, policies, etc.)

Exclusive announcement!

eSignatures

Mobile matters

by Andy Randall CEO eArcu

Much more than smaller

• Initial expectations is a job search app– Ultimate insult job search with email to inbox– Lose candidate trust– Avoid careers site mobile or job search unless everything is

• Reaching candidates at different times of day• Reaching different candidates

– Retail, engineering, bars, restaurants, transportation

• Not just for candidates• Touch screen• Swipe• Scanning QR codes eg fixed loc for Euclid• GPS Mapping – jobsnearme• Signatures