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Finding the Omnichannel Sweet Spots Four powerful ways to boost salesTomorrow’s most successful retailers won’t be experts in physical or digital retailing—they’ll be masters of both. If you want to deliver the ideal omnichannel experience, you’ll need to embrace new store formats, mobilize associates, integrate buying channels and find savings to reinvest in digital infrastructure. In short, it’s all about finding the omnichannel sweet spots. Here are four:

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Physical DigitalSweet Spot

retailers plans to open a showroom style-store8

of retailers host in-store events to engage with customers10

of CIOs say cost reduction is a key priority11

of organizations have a plan for insider breaches13

1 in 10

of retailers say inventory planning is of extreme importance15

Physical buying channels need to be optimized, personalized and integrated with the digital experience.

Sales associates are still your most valuable selling assets. Arm them with mobile devices to improve productivity, service levels and in-store performance.

Physical stores are increasing traffic by transforming into multifunctional hubs of entertainment, online pickups and delivery.

To deliver a secure, efficient omnichannel experience, retailers must redeploy costs to innovation, improve digital infrastructure and optimize back-office processes.

of sales occur in store190%

people purchased from a catalog in 20143

80 million

increased sales when customers are helped by knowledgeable associates5

of store managers’ time is spent on administrative tasks7

up to

50%

29%

83%

77%

up to

50%

68%

of in-store sales are influenced by digital technology2

of sales are influenced by mobile4

of retailers invest in mobility to enhance in-store experiences6

of retailers plan to automate returns, claims and recalls management8

of retailers will use stores as delivery hubs for online orders9

of customers buy online and ship from store9

of costs are being redeployed via lean techniques and offshoring12

of CIOs say data security is a top priority14

of retailers already make inventory visible online16

1

2

3

4

50%

19%

62%

75%

28%

30%

97%

over

25%

76%

1. ATKearney: On Solid Ground: Brick-and-Mortar Is the Foundation of Omnichannel Retailing.

2. Deloitte: The new digital divide.3. InfoTrends4. Deloitte5. Timetrade: Retail Industry.6. MicroStrategy: Why Should You Empower Your Store

Associates with Mobile Apps? 7. Real Results Magazine: The Evolving Role of the Store.

8. EKN: EKN 2nd Annual Future of Stores Study. 20149. EKN: State of the Industry Research Series. 201410. EKN: The Future of Stores. 201311. RIS New. 201412. McKinsey13. PwC: U.S. Cybercrime: Rising risks, reduced readiness. 201414. Forrester: The Retail CIO Agenda 2015: Secure and Innovate. 201515. SalesWarp: The customer is taking a back seat to other retail operations.16. Forrester Research: The Retail Order Management Imperative. 2013