finding and writing for your niche audience online

15
Hadassah Levy i-pointmediagroup.com

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Hadassah Levy's presentation at MEGAComm 2013 - February 7, 2013

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Page 1: Finding and writing for your niche audience online

Hadassah Levyi-pointmediagroup.com

Page 2: Finding and writing for your niche audience online

Finding Your Niche Audience

Page 3: Finding and writing for your niche audience online
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“It has never been easier to be as influential as you can be today. Information is cheap. Information is easier to produce. And if you have a quality message, it’s never been cheaper to get out.”

– Jordan Raynor, Web strategist

Page 8: Finding and writing for your niche audience online

• Be helpful before you promote • Make your affiliation clear so no one feels

duped• Stay away from marketing language• Provide customer support when necessary

Page 9: Finding and writing for your niche audience online

Open blogging platforms

Starting your own blog

Blog commenting

Guest blogging

Page 10: Finding and writing for your niche audience online

• WikiAnswers• Yahoo Answers• Quora• LinkedIn Answers

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• Keyword research

• Yoast

• Keywords in social media profiles

• Facebook and Google + posts

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