1.Finding your audienceJennifer Yorke@jenniferyorkeInbound UK 2012#imuk12twitter.com/hootsuite_business facebook.com/hootsuite_business slideshare.com/hootsuite blog.hootsuite.com

2. HootSuite: Empowering the Social Businesstwitter.com/hootsuite_business facebook.com/hootsuite_business slideshare.com/hootsuite blog.hootsuite.com 3. Agenda1. Ground rules before using social media2. Finding the right people on Twitter3. Encourage engagementtwitter.com/hootsuite_business facebook.com/hootsuite_business slideshare.com/hootsuite blog.hootsuite.com 4. Your customers are relying more & more on social9 out of 10 internet users visiteda social networking site each month in 2011 5. SOURCE: HUBSPOT, 2011 6. The ground rules! 7. Identify your personas 8. Pick your goal 9. Lets go! 10. Finding your audienceHootSuite OR Hoot Suitetwitter.com/hootsuite_business facebook.com/hootsuite_business slideshare.com/hootsuite blog.hootsuite.com 11. Finding your audience @User AND ? geocode:twitter.com/hootsuite_business facebook.com/hootsuite_business slideshare.com/hootsuite blog.hootsuite.com 12. Finding your audience #imuk12twitter.com/hootsuite_business facebook.com/hootsuite_business slideshare.com/hootsuite blog.hootsuite.com 13. Finding your audiencefilter:linkstwitter.com/hootsuite_business facebook.com/hootsuite_business slideshare.com/hootsuite blog.hootsuite.com 14. Finding your audiencelang:estwitter.com/hootsuite_business facebook.com/hootsuite_business slideshare.com/hootsuite blog.hootsuite.com 15. Finding your audiencesource:hubspottwitter.com/hootsuite_business facebook.com/hootsuite_business slideshare.com/hootsuite blog.hootsuite.com 16. Finding your audience Subject #HAROtwitter.com/hootsuite_business facebook.com/hootsuite_business slideshare.com/hootsuite blog.hootsuite.com 17. Encourage engagementtwitter.com/hootsuite_business facebook.com/hootsuite_business slideshare.com/hootsuite blog.hootsuite.com 18. In closing1. Do your homework2. Take time to find the right people3. Encourage engagementtwitter.com/hootsuite_business facebook.com/hootsuite_business slideshare.com/hootsuite blog.hootsuite.com 19. Thank You! Jennifer Yorke @jenniferyorketwitter.com/hootsuite_business facebook.com/hootsuite_business slideshare.com/hootsuite blog.hootsuite.com