DATE: MON, 16 MARCH 2014

FROM: fellisia@rexagency.com

TO:ahertzig@allure.com

SUBJECT: Tame your tangles,frizz and knots with Hair Rules hair collections Hi Alyssa,

I’m writing to you because I have read your work and think my product would be perfect for your audience. Hair Rules is a hair care company that caters to all hair textures, ranging from straight to kinky. With your diverse reader base i believe that Hair Rules new product collection, being innovative, with its emphasis on hair typing, it will appeal to all your readers. On January 1, 2015 we will be launching the products at 828 9th Ave #2, New York, NY 10019. With your publication being, the beauty expert, I can give you an exclusive interview with Founder and CEO . I’ll follow up with you in a couple of days.

*More information on the event is below in the press release

Thanks, Fellisia Robinson PR DirectorRex Agency

Alyssa HertzigContributing Beauty Editor at Allure Magazine

News Release FOR IMMEDIATE RELEASE April12, 2015 09:21 AM Eastern Time

HAIR RULES LAUNCH A NEW HAIR CARE COLLECTIONComing Soon-- Hair Rules:Hits Stores Spring 2015

Hair Rules Headquarters

Anthony Dickey828 9th Avenue, Suite

1New York,New York 10019 p: (212) 315-2929

Since 2009, Hair Rules Salon, has been committed to providing the Hair Rules experience to the world. The Hair Rules hair care product line is an extension of the Hair Rules brand providing products that are all natural, sulfate, paraben, phthalates free and animal cruelty free. With the Hair Rules brand being unique and innovate, the company has had the opportunity to work with a diverse clientele.To date, this small company been featured in publications such as Essence, Glamor, O Magazine and many others. Currently, Hair Rules products are sold in several New York City, Atlanta and Houston salons. The company strives to connect with women of all backgrounds with its multicultural brand and product line.For additional information about the Hair Rules brand please visit us at www.hairrules.com or contact us at 212-555-555.

###

NEW YORK, NY. ( April 12,2015) Hair Rules is pleased to be announce its new product release. This collection is an all natural botinically rich product is free of sulfate , paraben, artificial coloring, phthalates and is cruelty free. This brand and hair care line strives to redefine beautiful hair, promotes and accepts all hair textures.This collection caters to women with curly ,straight, wavy and kinky hair created using a special hair typing system to innovative formulas thats compliments various hair types.

The new collection has expanded beyond its previous New York City salons based, and is now being sold in nationwide retailers such Target, Walmart, Ulta, and CVS.The Hair RuleBrand celebrated the product launch with a two part event. The launch started with a workshop event for selected bloggers and contest winners, that provided insight new hair care techniques for different hair types and a hair consultation and hair makeover.

Nikki Watson, Maya Washington, Adrienne Bailon, Estelle Sawray,and Solange Knowles attended the event along with many others. At the launch event the Hair Rules team presented the new products and announced information about the company's future. Guest speakers Nikki Walton, founder of Curlynikki.com, and Taren Guy, founder of Luv and Learn Your Hair, spoke to guest about their Hair Rules experience and their healthy hair journeys. Youtube personalities and beauty gurus such as Shameless Maya, Clothing Encounters, Andreas Choice and others participated in live demonstrations,beauty tutorials and activities. The launch was successful in presenting a product collection and brand whose mission promotes a multifacetted beauty. For event updates and ticket information visit us at Hair Rules websites and social medias sites.

April 10, 2015WHAT: Hair Rules 2015 Spring/Summer Product Launch

WHO: Anthony Dickey,founder Hair Rules

WHERE: 828 9th Ave #2, New York, NY 10019Parking at parking garages located on 55th street, between 8th and 9th street

WHEN: Friday April 24,2015 Backstage/Press Arrival: 3:00PM Launch Party: 5:00PM

Details: Anthony Dickey will be presenting his new spring 2015 hair care collection.Celebrities,beauty experts,bloggers andYoutube personalities, will be attending. Select personalities and celebrities will assist in hair demos and tutorials done by Dickey. Event sponsors, Essie Nails, Goody Hair Accessories and BH Cosmetics will also be share the latest beauty products and trends from their companies.

Press, please contact Kimberly Soloman, Assistant Event Coordinator at Kimberly@rexagenct.com or 212-222-2222 ext. 315 for images and for additional event information.

Website: www.hairrules.com Blog: thehairrulesexperience.com Twitter: @hairrules

Public Relation :Fellisia Robinson | p: (212) 476-1253 | fellisia@rexagency.com |Twitter: @rex.fellisia

###

MEDIA ALERT *For Immediate Release

PRESS PASS2015 PRODUCT Collection

VIP PASS

Event Schedule

November 2014 → Select/Review bloggers selection process→ Send out inquires for blogger by end of November

December 2014→ Send contract to select bloggers and personalities for blog contest promotion

January 2015 → Start promotions and marketing for publications→ Follow up with bloggers for contest feedback→ Contests start getting promoted by bloggers/ Youtubers

Feburary 2015→ Launch spring campaign at the end of Feb.01→ Announce contest winners, email event details

March 2015 → March,14 New York workshop and launch event→ Magazine interviews and news segment features→ March.21 Los Angeles launch event→ Product released in stores April.1

April 2015→ Television feature: Getting ready with me award show

ABOUT ALLUREDemographic: 18-34

Related Topics: Health, Beauty, Lifestyle, Fashion Celebrity

Mission: “Connect with the beauty expert at allure.com, the authoritative Web resource for skin-care, hair, and makeup information. Through how-to videos, product reviews, award-winning runway-beauty coverage, and more, allure.com offers information without bias and advice without judgment so users can truly engage the world with confidence.

FACT SHEET

Media contact:Fellisia Robinson LPA PR Agency 222-222-2222Fellisia@LPAPR.com

Jen GoodmanHair Rules

222-222-2222JG@hairrules.

com

WORKSHOP

→ Guest arrive 12:00pm 12:15pm → Guest/Blogger check-in 12:30pm-12:45pm → Welcome Guest1:00pm-1:30pm → Presentation with Dickey 1:45pm-2:30pm→ Hair makeovers and consultation 2:00pm- 4:00pm

FEATURED GUEST & APPEARANCES

Solange KnowlesNikki Watson

Maya WashingtonEstelle SwarayKelis Rogers Kara Young

Cipriana & TakenyaIts My Raye Raye

Michaela Angela Davis Adrienne Bailon and many other

celebrities,oersonalities and bloggers.

Hair Rules is set to release their product collection March 2015. To celebrate the product release they are hosting first, a workshop for selected guest, followed by a launch party

celebrating the diverse definitions of beautiful hair. The workshop event hosted by Anthony Dickey will give select guests and contest winner a one-on-one styling

experience, education them about techniques their hair type and textures. Following the launch party bloggers, celebrities and others attend the launch party were Dickey will

offically introduce the new products launch. Event sponsors Essie, Goodie Hair Accessories and BH Cosmetics will be previewing

product from their spring/summer collection .

HAIR RULES LAUNCH

→ Press/Media arrive 2:00pm → Guest/Blogger check-in and pre event red carpet 3:45pm-4:30pm→ Dickey and team Guest speak + FAQ5:15pm-5:45pm→ Cocktail hour & Live music entertainment starts → Beauty ambassadors open stations for guests opens at 5:45pm

SPONSORS:

PRESS & PUBLICATIONS

Hair Rules is celebrating the launch of our new product collection and you are invited ! We are hosting a launch party that celebrates not our product and brand, but most importantly the beautiful hair that inspires our company.This event will be jam-packed with activities such as Q&A with Anthony Dickey, beauty/nail bar,hair styling demos ,and an after party, where you can mingle with our fav beauty gurus and celebs. For more information and the latest updates, just snap a picture of the QR code.

-Hair Rules team

Hair Rules invites you...

SPONSORED & SUPPORTED BY

SPECIAL APPEARANCES & INVITES

WE INVITED TWENTY BLOGGERS/VLOGGERSTO JOIN US IN CELEBRATION HAIR RULES 2015 COLLECTION.

@sunkissedalba @beautybyjamie @andreachoice

@shamelessmaya

@Clothinencounter

@rayeraye

@beautybymae @lyssalove @afrochicks

Anthon

y Dick

ey sty

ling

his yo

ung cl

ient

Dickey on the Today Show for

the Taming your textures

segment

Dickey at Fashion Bomb Daily event with fashion stylist, vogue contributor Claire Summers

TV personality, Adri

enne

Bailon visit the Hai

r Rules

salon

PHOTO GALLERY : PHOTOS FOR THE PRESS

HAIR RULES PRESS

FEATURES

ON AIR Huffington

Post, NBC,USA

PUBLICATION:Oprah, USA

Today,Womens

World,Essense,

INSTYLE,Hair,Textures,Star,Ebony, Self, More,Latina, Juicy,Glamor,

Cosmopolitan, Beauty INC., and many

others.

WANT DIGITAL COPIES OF THE PHOTOS ON THIS PAGE ?Just snap a picture

of the QR Code above.

Dickey with bloggers Francesca Smith,Ciprianna Quinnan and Nikisha Brunson

Dickey with Singer

and celebrity client

Estelle

Michaela Angela Davis with Dickey

YOUR CHOICE .YOUR HAIR. YOUR RULES

SPONSORED & SUPPORTED BY:

We at HAIR RULES,, are celebrating the launch of our new product collection and you are invited ! We are hosting a launch party that celebrates not our product, but the beautiful hair that inspires our company to continue the make the all-natural products you’ll love. This event will be be jam packed with activities such as Q&A with Anthony Dickey, beauty/nail bar,hair styling demos and a after party, where you can mingle with our fav beauty gurus and celebs. The event details is listed below, but for the latest updates and event information, snap a picture of the QR code.

-Hair Rules team

Hair Rules cordially invites you

SPRING 2015 PRODUCT LAUNCH

Anthony Dickey founder of hair salon and brand Hair Rules has created a reputation as a hair artist in his New York City community. Mastering the art of all hair texture Dickey and his brand give women all natural products to

gets them beautiful and most importantly health. During his time as a student he realized the disparity in the hair care market for women with

various hair textures, which would later inspire him to open his own salon and hair care company. With Dickeys new, innovative and bold signature

style got him published.

FOUNDERAbout Hair Rules

Hair Rules History

* Dickey Styling his clients with Hair Rules Volumizing Hair Spray

About Hair Rules Understanding Your Hair Type

Water (Aqua), Cetyl Alcohol, Isodecyl Neopentanoate, Butylene Glycol, Amodimethicone

DAILY CREAM CLEANSER

ALOE GRAPEFRUIT SHAMPOO

Water, Cyclopentasiloxane, Butylene Glycol, C12-15 Alkyl Benzoate, Persea Grattissma (Avocado) Oil

LIFT VOLUMIZING SHAMPOO

Water (Aqua), Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, Disodium Cocoamphodiacetate, Cocamide Mea,

Main Ingredients

Recommended for use in straight to curly textures.Builds volume, delivering body and shine, sealing split ends, and taming the frizzies16 fl.oz $11.99.

Cleansing for all hair textures.his formula combines soothing aloe with purifying grapefruit and mild cleansers to clarify and decongest hair, without stripping the scalp of natural oils16 fl.oz $11.99

*KERATIN SAFE* Moisture-rich no-suds shampoo Daily Cleansing Cream is a gentle non-sudsing cleanser that helps to normalize oil production in the scalp and reduce irritation and flakes.16 fl.oz $11.99

CLEANSERS

lLABELME LABEL ME LABELME

Main Ingredients Main Ingredients

* Hair styled using Hair Rules

Main Ingredients Water (Aqua), Cetyl Alcohol, Isodecyl Neopentanoate, Butylene Glycol, Amodimethicone

NOURISHMENT LEAVE IN

Main Ingredients Water, Cyclopentasiloxane, Butylene Glycol, C12-15 Alkyl Benzoate, Persea Grattissma (Avocado) Oil

Cleansing for all hair textures.his formula combines soothing aloe with purifying grapefruit and mild cleansers to clarify and decongest hair, without stripping the scalp of natural oils.20 fl.oz $13.99

*KERATIN SAFE* Moisture-rich no-suds shampoo Daily Cleansing Cream is a gentle non-sudsing cleanser that helps to normalize oil production in the scalp and reduce irritation and flakes.20fl.oz $13.99

CONDITIONER

CURLY WHIP

CURLY WHIP

* Hair styled using Hair Rules

Main Ingredients Water (Aqua), Mineral Oil, C18-21 Alkane, Butylene Glycol, Glycerin, C13-16 Isoparaffin, Carbomer, Triethanolamine, Hydrolyzed Wheat Protein,

Main Ingredients Water (Aqua), Glycerin, Glyceryl Acrylate/Acrylic Acid Copolymer, Butylene Glycol, Crambe Abyssinica Seed Oil, Honey (Mel),

Styling for kinky and curly texturesThis amazing, ultra-moisturizing curling cream transforms spongy 'fro and kinks into bouncy, luscious spirals, simply and effortlessly. Stretches and defines tightly wound tresses without chemical or thermal manipulation. 16 fl.oz $11.99

*Styling for curly and kinky texturesCurly whip's protein-enriched formula tames frizz and protects curls from humidity, keeping them soft, supple and shiny. Controls and defines wiry curls without crunch, infusing them with essential moisture. 16 fl.oz $11.99

KINKY CURLING CREME

CURLY WHIP

STYLERS

Water (Aqua), Vp/Va Copolymer, Polyquaternium-11, Polyquaternium-7,

WAVY MOUSSE BLOW IT ALL OUT

Water, Cyclopentasiloxane, Butylene Glycol, C12-15 Alkyl Benzoate, Persea Grattissma (Avocado) Oil

LIFT VOLUMIZING DRY SHAMPOO

Butane, Propane, SD Alcohol 40-B, Oryza Sativa (Rice) Starch, Cetrimonium Chloride, Fragrance,

Instantly boost volume and create textureOur new Hair Rules Lift Volumizing Dry Shampoo boosts your volume and creates texture in limp locks. 3.6 fl.oz $11.99

Straight styling for all hair texturesStraight styling for all hair textures! This versatile, lightweight mist contains our exclusive texture control complex,.6 fl.oz $10.99

Styling for wavy, curly and straight texturesThis lightweight airy foam lightly sets naturally fine curly and wavy hair while fighting frizz. flakes.5 fl.oz $9.99

STYLERS

WAVY MOOUSE BLOW IT OUT LIFT VOLUMIZING DRY SHAMPOO

Main Ingredients

* Hair styled using Hair Rules

FINISH

Water, Bis-Diglyceryl Polyacyladipate-2, Glycerin, Acetylated Lanolin, Phenyl Trimethicone,

HYDRATING FINISHING CREAM

SD Alcohol 40-B, Hydrofluorocarbon 152a, Butyl Ester of PVM/MA Copolymer, Octylacrylamide/Acrylates

Finish for all hair texturesThe final step in your care and styling routine, this uniquely non-greasy finishing product keeps textured hair infused with essential moisture to keep curls soft, hydrated and shiny all day long.

Holds styles without stickinessOur Volumizing Hair Spray was just awarded Editor's Choice as best finishing product for curly textures by the experts over at NaturallyCurly.

HYDRATING FINISHING CREAM VOLUMIZING HAIR SPRAY

Main Ingredients

Main Ingredients

@hairrulessalon