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The Times of India

Name says it all!!

The Times of India is nations leading media

company.

Worlds largest English broadsheet daily.

They have made Times a destination, must-read

paper to begin the morning and combination

of current national, world and businessevents.

and also the society gossip sells the paper.

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HISTORYAND EVOLUTION

The Times of India was founded on November 3,

1838 as 'The Bombay Times and Journal of

Commerce' In Mumbai, as a semi-weekly edition,

on Saturdays and Wednesdays.

The daily editions of the paper were started from

1850 and in 1861, the Bombay Times was renamed

The Times of India.

In the 19th century this newspaper company

employed more than 800 people and had a sizable

circulation in India and Europe.

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It was after India's Independence that the

ownership of the paper passed on to the then

famous industrial family of Dalmiyas and later it was

taken over by Sahu Shnati Prasad Jain of the Sahu

Jain group from Bijnore, UP.

The Anglo-Indian papers promoted purely British

interests. Robert Knight (18251892) was theprincipal founder and the first editor of the Times.

Bennett, Coleman & Co. Ltd. is the largest media

group in India, known as The Times Group. It is

best known as the publisher of the English dailyThe Times of India.

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MARKET SITUATION WHEN TOI ENTERED

Printing press appeared in India as early as 1670, not

until 1777 was the first newspaper printed in Bombay.

These papers were operated by Parsi businessmen,

and printed in English several dozen. Papers in native languages appeared in the 1820s and

1830s.

In Post Independence era, i.e., in 1950 there were 214

daily newspapers and in 1990 that number hadincreased to 2,856.

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CURRENT STATUSOF TOI

According to the Indian Readership Survey (IRS)

2012, the Times of India is the most widely read

English newspaper.

The circulation in September 2012 3.14mil.

[According to Audit Bureau of Circulation ]

TOI Online is the world's most-visited newspaper

website with 159 million page views in May 2009,

ahead of the New York Times, The Sun,

Washington Post, Daily Mailand USA Todaywebsites.

http://en.wikipedia.org/wiki/Indian_Revenue_Servicehttp://en.wikipedia.org/wiki/Indian_Revenue_Service

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MARKETING STRATEGIES

The advertisements have highlighted the Indian-ness in all the campaigns and reflected how TOI is

a part of this great journey of Indian-ness.

The Times Group constantly keeps things excitingnot just through their contents, but also through

their designs and innovations.

Consumer invitation pricing The various niche segment offered by The Times

group

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The various niche segment offered by The Times

group.

Ascent

Bombay times Education times

JLT Just like That

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In their campaigns rather than talk about the

newspaper, they try and be the platform or the

presenter of ideas that come from the readers own

lives, reflect their hopes, aspirations.

TOI recently announced the launch of an all-colour

newspaper of colour in Indian life as seen on our

streets and our cinema and linked it back to the

product subtly, rather than a narrow campaign

focusing on the product itself.

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The newness of the masthead on occasions like

Diwali, Holi, Christmas, New Year, Budget Day,etc., acts as a refreshing innovation and helps

forge an emotive link with the reader segment.

They dont have their PR agency. So they

communicate through their own media channels.

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Why Consumer Prefer Newspaper ?

Reaches to huge mass

Advertisement is one of the drivers of newspaper

readership

It helps people to take decision for product buying

It is considered to be preferred medium for ad

info.

It is valuable in planning purchase decision

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Reasons for consumers preference for newspaper?

Quality

Targeted

Immediate

Flexibility Credibility/Trust

Selective vs. intrusive

Environment Relied Upon

Results

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IMPACTOF CONSUMERBEHAVIOUR

The Times of India comes with variety of

information so the readers are more interested.

Regional news is also available.

Because of good branding and too specific toinformation or news, respondent think that the

quality of information of TOI is good.

Language is easy to understand.

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CONT

Most prefered newspaper by students and

employees.

Many people think that by reading TOI theirEnglish, life style, status are going to improve.

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