ppt on cosumer behaviour

7/27/2019 ppt on cosumer behaviour

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Consumer Behavior

Examples from the world


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Colonel Sanders

In 1930s

Roadside Restaurant

Motel and at that time were not considered that authentic

Sanders AT THAT TIME tried to put up a Clean and

COMFORTABLE room IN THE CENTRE OF MOTEL

Repositioning

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Colonel Sanders

Since cooking Methods wereBrilliantly great, he decided he

would start the franchising

business.And the foundation is called .

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Colonel Sanders

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RAY KROC - Targeting

Purchased the idea of Fast Food

chains in 1950s

He took a round of every town he

went to find the churches

He knew the customers that are

potential customers stay near

churches cos they are Americans

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Ray Croc Purchased the idea from Mc

Donalds Brothers

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Maruti/Hyundai/ Ford and all

Demographic segmentation consists of dividing the market

into groups based on variables such as age, gender family

size, income, occupation, education, religion, race and

nationality.

Example: Automobile industry basic model is

same but for A.C , power steering, power window

buyer

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Segmentation/ TRAITS

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Street Smart Definition

Obtaining Consuming Disposing

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The Evolution

Manufacturing Selling MarketingConsumer

Orientation

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Name this Activity

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Points to Remember

The consumer is

Sovereign

Consumer is

Global

Consumer is

Different andConsumer is alike

Consumer has rights

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Guess and Explain

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Guess and Explain

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Its a Young World!


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What and whom they are trying to say

I am Young and Fashionable

I am Sporty

I am a Music Lover

I am Stylish and Sexy

I am Fit and Active

I am New and Loud

I am GenNext

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dh h @ il

Thanks

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ppt on cosumer behaviour

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