Submitted To:

Sir Faizan Baloch

Submitted By:

Syed Muhammad Raza Zaidi

Rameez Javed

Muhammad Sami

Alina Fatima

Saddam Abdullah

Class & Section:

BBA IV-F

Team: Popeye

Introduction• BlackBerry Smartphone’s produced by Canadian company RIM.

• First BlackBerry phone (BB 850) launched in the year 1999.

– Famous because of its secure push email send/receive system.

– Also offers design, color, games, browser, BlackBerry messenger and

portable media player.

• BlackBerry promotes through advertisements, TVC, & print ads.

• The four newly launched products are the BlackBerry Curve, Bold,

Torch, and now BlackBerry tablets (The BlackBerry Playbook).

Questionnaires

Question 1: Which cellular brands do you like the most?

Question 2: How would you like your phone to work?

Question 3: Do you like touch phones?

Question 4: If yes, please specify as to why?

Question 5: If no, then which of the following type would you prefer?

Question 6: Would you prefer a multi-sim feature on your cell phone?

Question 7: Which of the following are your reasons for choosing a cell phone?

Question 8: Which of the following features of a phone appeal to you the most?

Question 9: What colors appeal to you the most?

Question 10: What design type would you prefer?

Question 11: What OS (Operating System) would you prefer to use in a phone?

Question 12: Which of the following features would you most prefer in a phone?

Summary : Questionnaire Analysis

• Gather the main preferences of our consumers.

• Conducted survey only in SZABIST.

• People prefer BlackBerry Smartphone over competitor’s

cellular brand (i.e. Smartphone cellular brands, excluding

Nokia).

• The traditional bar style of phone with new touch feature is

still favored by people.

• QWERTY pads are preferred in phones

• People prefer elegance and class.

• Standard communication remains to be the basic

purpose of carrying a phone.

• The people preferred curvy and box design almost

equally.

• Common factor is the metallic-black color of the

phone.

Summary : Continued…

Summary : Continued…

• Last two questions of the analysis brought to knowledge the

taste of consumers in tech specifics of a phone.

• Android’s high preference is because most of the competitor’s

phones have this operating system built on it (whilst

BlackBerry App world is currently blocked in Pakistan).

• A high megapixel camera, and a HD Screen were some of the

other features which have gained a lot of consumer

preference.

Concept Behind The Ad

Welcome to the World of Blackberry

• A need to communicate what it would feel like owning a

Blackberry and what personality it describes best.

– Keeping that in mind we based our analysis on few noted points.

• The color metallic black being the most preferred choice.

• Secondly, a psychological question of what shape would either

gender prefer, curvy or box shaped?

• The Ad portrayed the concept of sensuality, sexuality &

boldness of Blackberry itself.

Continued…

• The man in the ad symbolizes vigor with a bold presence,

whereas the woman symbolizes grace and beauty.

• The theme of the ad is based on two people dining in a twilight

realm.

• We chose young individuals because Blackberry is not only for

the corporate.

• The Ad presents is how BlackBerry is connecting these two

individuals, and how it has brought them together.

Conclusion

THANK YOU