final and complete.docx

7/25/2019 final and complete.docx

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This report is dedicated to my parents

For their endless love, support and encouragement.


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STUDENT DECLARATION

This is to certify that I have completed the Internship Project Report SkyeyeImpe!

in partial fulfillment of the re"uirement for the a#ard of $egree of %achelor of

%usiness &dministration at 'lo(al Institute )ahore. This is an original piece of #ork

* I have not su(mitted it earlier else#here.

$ate+ anuary -, /01 Signature+

Place+ Skyeye Impe 2ame+ Tayya( 2aveed

3niversity 4nrollment 2o.


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Global Institute Lahore (GIL)

Internship Report ro!e"t

ON

S#$E$E I%E&

RO'ECT TITLE

Analin* an+ ,in+in* the Debt re"o-er perio+ an+ "re+it pa.ent perio+

Sub.itte+ in artial /ul/ill.ent o/ the re0uire.ents o/

Un+er Gra+uate ro*ra. (UG)

Sub.itte+ b

TaabNa-ee+

11A23A42332566


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A"7no8le+*.ent

First and foremost I #ould like to epress my thanks to 'od (ecause of 5is love and

strength that 5e has given to me to finish this log(ook as my internship report. I do

thank for 5is (lessings to my daily life, good health, healthy mind and good ideas.

This internship report is important to fulfill part of the program criteria that is a

re"uirement to fulfill the %achelor Program in %usiness &dministration at Global

Institute Lahore. I kno# that there are still many lacks of arranging this report even

#hen doing my jo( training and I thank to those #ho have supported me to perform

the jo( training up to carrying out this report. 5ere(y I #ant to give my special

thanks to6

7 Special thanks to 89r. &nas Tari"8 for give opportunity to me to learn and get the

real #ork eperience.

7 9r. 9uhammad %ilal &hmed: ecellence in supervision and devotion to inspired

during my internship. ;ithout his untiring assistance, direction, encouragement,

comments, suggestions, continuous guidance, support, ideas and constructive

criticism throughout this internship, this internship program could not (e #ell.

7 9r. 9oa


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E9e"uti-e Su..ar

The follo#ing report descri(es the activities carried out during internship at the S=>4>4

I9P4?!: Skyeye Impe is the flooring company #hich import and eport flooring material from

the other countries. The major part of the SkyeyeImpe demand on its import of flooring

material from the other countries. The document contains information a(out the organi


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Intro+u"tion;5..............................................................................................................1

9issionABision+:........................................................................................................1

Balues....................................................................................................................1

Depart.ents;5.............................................................................................................-

o %oard of $irector...............................................................................................C

o Dhief 4ecutive Efficer.....................................................................................C

o &udit $epartment..............................................................................................C

o Finance..............................................................................................................C

o Sales * marketing.............................................................................................C

o 5uman Resource...............................................................................................C

o Services..............................................................................................................C

o International.......................................................................................................C

ro+u"t .i9;5..............................................................................................................C

%ar7et %i9;5.............................................................................................................0

Promotion+:.............................................................................................................0

S8ot Analsis;5..........................................................................................................01

SkyeyeImpe S;ET analysis /0....................................................................01

Strengths..............................................................................................................01

;eaknesses..........................................................................................................01

Epportunities.......................................................................................................01

Threats.................................................................................................................01

E9planation o/ S8ot Analsis..................................................................................0-

Strength+:................................................................................................................0-

;eakness.............................................................................................................0-

roble......................................................................................................................./

,inan"ial analsis......................................................................................................0

,inan"ial Ratios........................................................................................................G

Debtor


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Dreditor turnover ratio+:..........................................................................................G

&verage collection Period+:.................................................................................G

,in+in*s;5...................................................................................................................

Con"lusion;5..............................................................................................................@

Su**estion;5...............................................................................................................1

Re/eren"es;5...............................................................................................................-


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Intro+u"tion;5

Skyeye Impe is a pri-ate.anu/a"turin* "o.panin )ahore, Pakistan;ith42e.ploeesthe

company is much larger than the average manufacturing company.

SkyeyeImpe flooring is fully conforming to the international standards. %y adopting 'ermanyadvanced manufacturing facilities, international leading technologies, Skyeye Impe (ecomes

the leading company in the field of flooring. Dom(ining rolling and paint:cutting together. The

all flooring material #hich they use they imported it from the different countries. SkyeyeImpe

products have passed the inspectation of Dhina %uilding 9aterial $etection Denter, 2ational

Sporting 'oods Denter as #ell as 2ational Fireproofing Dheck Denter.

The #ide use of Skyeye Impe flooring in many famous (uildings around the Pakistan not only

creates a glorious name for its products, (ut also verify its relia(ility and high "uality. Its

diversity and a(undant colors can greatly satisfy the demands from the aspects of design and

utility performance. $ue to its advantages like over:long useful life and environment protection,

Skyeye Impe flooring has an ama


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4mployee )oyalty

Dustomer satisfaction

4nvironment friendliness

Dontinuous 'ro#th

Technology &dvancement

@R oli"ies ro"e+ures;5

Skyeye Impe, are committed to#ards a mode of management that aims at (uilding a

#ork force that is motivated and aligned to organi


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Depart.ents;5

The Dompany have different departments #hich are #orking nationally and internationally, the

hierarchy of the company is like that %oard of directors and then there is a D4E of the company

#ho is responsi(le for the loss and profit of the company then there is an audit $epartment

#hich regulates the company audit and then there are main departments in #hich marketing

and sale department have more further su(sidiaries #hich are #orking nationally and

internationally.

1OD

D4E &udit $epartment

Finance Sales *9arketing 5uman Resource Services

International 2ational


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o %oard of $irector

o Dhief 4ecutive Efficer

o &udit $epartment

o Finance

o Sales * marketing

o 5uman Resource

o Services

o International

o 2ational

ro+u"t .i9;5

The SkyeyeImpe has a #ide range of Floors.

0. )aminate Floors


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. 5ard#ood Floors

G. Resilient Floors

. )inoleum Floors

@. 2on:Slip Floor


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1. Stain Resistant Floor

-. ;ooden Pattern Flooring

. 9ulti:Function Flooring


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C. &rtificial 'rass

0/. &ntistatic Floors


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00. Sports Floors * Surfaces

Their services include not only supply of material (ut also their installation and after sales

service.

%ar7et %i9;5

The marketing mi of SkyeyeImpe has (een changing over time #ith more and more products

(eing added such that today it has 00 products.


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Eur marketing mi depends mainly on the product and product marketing, (ut #e are also

leveraging a lot more in our presence in channels than on our direct national (randing. The

channels are the key to our recent gro#th and our prospects for additional gro#th.Product

marketing has to emphasi


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Dire"t %ail;5

SkyeyeImpe using mail shots to get the attention of customers is very common and is done via

the postal system. 4:mails can also (e used to do the same jo( and can (e the more cost:effective

approach. Promotions such as leaflets, (rochures and ne#sletters are often the main content for

mail shots, although there are no limitations. 9ail shots can reach a large audience, cheaply.

Tele.ar7etin*;5

They also use telemarketing. Telephone calls can (e used to make independent sales or

can (e used as a follo# up procedure to mail shots. Ence a customer has received and

(ro#sed your mail, they may have little or no intention to act and so a telephone call may

just (uild up their level of interest.

Sur-e = Resear"h;5

9arket research is one of the most important areas of marketing.SkyeyeImpe company

(elieve that #ithout the research, you #ill find yourself making #rong decisions andunnecessary spending that #ill eventually lead to (usiness failure. Researching the market

#ill help you find ans#ers to ho# much you #ill price your product, #ho to sell it to and

#here Jto name a fe#K. It #ill also give you an insight into the (est methods of

penetrating the market and (ecoming competitive.


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S8ot Analsis;5

SkyeyeImpe S;ET analysis /0

Strengths ;eaknesses

Product diversity

4tensive distri(ution channel in major cities

of Pakistan

Successful marketing and advertising

campaigns

Proactive and progressive

)o# pricing

9uch #eaker (rand a#areness

;eak distri(ution

)ack of consumer kno#ledge

Shortage of Funds

Epportunities Threats

'ro#ing ne# designs and models

$iversification

Increase in market day (y day

Imitators

Dompetition

local (rands in different countries


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E9planation o/ S8ot Analsis

Stren*th;5

The strength of SkyeyeImpe is that it has #ide variety of products and they are different and

uni"ue from each other.

SkyeyeImpe has etensive distri(ution channel in all the major cities of Pakistan like

Islama(ad, =arachi, )ahore, Pesha#ar etc.

They have very attractive and (eautiful (ooklets, emails and advertisement channels that make

them different from other.

The special group of people is #orking on this task and making it more effective, instead of the

one that #aits for things to happen and then tries to adjust to them.

?ea7ness+:

Skyeye impe major #eakness is lo# pricing due to competition. There are many other local

companies #ho provide the copy of our product in much cheaper price.

SkyeyeImpe is ne# in market and the company name is not a #ell kno#n name in the market.

&s our (usiness is a(out import and eport so #e need large amount of investment to (ook the

order.

&s time is passing our (usiness is epanding day (y day and to epand our (usiness #e have to

(uild strong and (ig distri(ution channel.

People have very little kno#ledge a(out flooring. They didnLt give importance to (rand in

flooring they are not a#are a(out (rands in flooring.

Opportunities;5

The (est opportunity skyeye impe have they are creating ne# designs and models day (y dayand they are updated #ith all the need of time.

Skyeye impe has diversification in its product firstly they started #ith laminate flooring no#

they are dealing in all type of flooring. The flooring for sports clu(, 'ym, housing etc.


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Threats+:

The (iggest threat skyeye impe is facing is Imitators that anyone else can make his (rand and

come in the market.

There is very much Dompetition in flooring a lot of companies is adding in this competition #ith

ne# products and style.

There are a lot of local (rand in different countries #ho can sell their product in cheap prices and

(reak our market share.


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roble.;

The SkyeyeImpe Dompany is flooring company #ho Import the #ood flooring from other parts

of the #orld such as laminated flooring. The company is going through lots of difficulties #hile

importing from other country. ;hen company orders the #ood flooring from other countries

they have to pay full payment in advance in order to get the product and from consumer they

charge @/M payment in advance and remaining @/M they charge after the full delivery of the

product. The pro(lem is that #hen (uyer goes into the #orld market for importing #ood flooring

they have to pay all in once and #hen other retailer (uy from the seller #hoLs imports #ood

flooring have to pay @/ percent of the payment instead of all in once. Dompany (orro#s the

money from (anks or other financial institute in order to pay fully amount #hile ordering.

5o#ever, company has to pay high interest to get the full amount from the (anks or other

financial institute. In this #ay company credit is increasing and they have to pay interest on all

the amount they have (orro# or share their profit due #hich there profit ratio decreases. The

difficulty SkyeyeImpe is facing no# is (ecoming a huge pro(lem. Dompany is going into more

de(t as #ell as credit and has reduced profit. Therefore, company has less profit #hile doing this

(usiness (ecause profit they are making they have to pay interest from it so in the end of they

have very less profit in hand. This is the major pro(lem #hich the company is facing right no#

and this pro(lem is reducing the profit share of the company. This thing must need to ( resolve.


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S7eeI.pe9

In"o.e State.ent

,or the

earEn+e+

De"e.ber 46B

arti"ulars 264 26

Sales -/,//,/// -1,G/,///

Dost of goods sold J,//,///K J,0/,///K

Gross pro/it B22B222 4B2B222

Salaries -,C/,/// ,0/,///

Effices or storesupplies @1,C/ GC1,///

Repair *maintain 0,C/,/// 0,@,G@3tilities %ills 0,C@,/// ,C1,//

&dvertising epenses ,@,/// ,@,///

Transport * travelling 0,0C,@1 0,@1,1//

Net pro/it 62B24B 66B32BF3

Ta 0@/@-G 0-1G0

ro/it a/ter ta9 34B36 FB

S7eeI.pe9

,inan"ial

analsis


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1alan"e Sheet

As

on

De"e.ber46B

Assets 264 26

Current Assets

Dash -/G C/G

&ccount Receiva(le 0CCGG 0/G1///

Total D.& /-C1@1 /01G

Plant and e"uipment @1/// ////$epreciation JMK @0/ G//

Fied &ssets 1/C0/ @0//

Total Assets HFFH 34F

liabilities an+ o8ners

e0uit&ccount paya(le @1///@ @@0/

other D.) 1//// -00///Trade creditor 1--0 G//1/

Total C:L 0@--1 0@G-

)ong term de(t @@/G 1////

Retain 4arning @C@11 @////

Total Liabilities HFFH 34F


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,inan"ial Ratios

Debtor


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A-era*e pa.ent perio+;5

& companyHs average paya(le period. $ayLs paya(le outstanding tells ho# long it takes a

company to paits invoices from trade creditors, such as suppliers.

A-era*e pa.ent perio+JG1@A D.T.R

Debtor


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,in+in*s;5

The average collection period in /0G and /0 #as 1-.-@ and C.@@ #hich indicates thataverage collection period is improving #hich is good for company. $e(tor turnover ratio and

credit turnover ratio is also improved from the last year as $TR and DTR in /0G is 0.00 and

0./ on the other side in /.- and /.C0. &verage payment period in /0G is [email protected] and&verage payment period in /0 it is //.0 #hich sho# that it had increase from the last year

#hich is not good for the company and this thing should (e improved to make company

performance (etter. If #e see from the past record the company performance is improved fromthe last year.

Con"lusion;5

I have learned the follo#ing things during my internship at Skyeye Impe.

0. E(serve and learn ho# professional manage themselves at #ork place and met

their assigned deadlines.

. I go through different departments during my internship. In accounts department I have learned from professional accounts that ho# (ooks

of accounts are maintained practically and also #orked in payroll department and

learn a(out their salary related accounts. I have also assisted the manager in conducting intervie#s and manage cvLs of

applicants and also called them for intervie#s.

G. This #as a fantastic eperience for me to #ork #ith this dynamic and honest staff

over there.


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Su**estion;5

The company can implement one thing in order to prevent this difficult situation is that company

can look for the investors or make some short contracts on #hich company donLt have to pay

high interest rate or share their profit. They can also make some sleeping partners #hom only

investment can (e use and they can give some little part in profit or they can make some change

in company polices that they can take full payment from the (uyerAcustomer. They can also make

contract #ith any (ank #ho can lend some money to Skyeye Dompany in order to gro# their

(usiness and (ecome partner in the profit instead of taking interest from the company. The

Skyeye Impe company can give those investor little (it of profit and save their self (y not

paying high interest to the (anks or other financial institute. This #ay company can make profitand get to kno# more investor in the market to gro# their (usiness.They can also solve this

pro(lem (y making sleeping partners or contract #ith some financial institutes on lo# interest

rate.


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Re/eren"es;5

http+AA###.ifloor.comAlaminate:flooring:(rand:#arshttp+AA###.consumerreports.orgAcroAflooringA(uying:guide.htm

http+AA###.fcne#s.netA/0GA/-Aflooring:companies:make:the:grade:in:consumer:

reportsA

http+AA###.consumerreports.orgAcroAflooringA(uying:guide.htmhttp+AA###.consumerreports.orgAcroAflooring.htm

http+AA###.marketing::you.comAmarketing:channelA#ood:floors:marketing.html

http+AA###.mplans.comAofficeOfurnitureOmakerOmarketingOplanAmarketingOmiOfc.phphttp+AA###.decora.com.pkAvinylflooringA

http+AA###.made:in:china.comAcsAhot:china:productsA;oodOFlooring.html

gclidNDj/=4Qi&""E/%R$yomkvCy@C4%4iQ&pBQ$OaureQ$"4%#Rm"5:)2Rj;T>a&ok&P5&Q

http+AA###.firstfloor.com.pkADorporate.asp
http://www.ifloor.com/laminate-flooring-brand-warshttp://www.consumerreports.org/cro/flooring/buying-guide.htmhttp://www.fcnews.net/2013/07/flooring-companies-make-the-grade-in-consumer-reports/http://www.fcnews.net/2013/07/flooring-companies-make-the-grade-in-consumer-reports/http://www.consumerreports.org/cro/flooring/buying-guide.htmhttp://www.consumerreports.org/cro/flooring.htmhttp://www.marketing-4-you.com/marketing-channel/wood-floors-marketing.htmlhttp://www.mplans.com/office_furniture_maker_marketing_plan/marketing_mix_fc.phphttp://www.decora.com.pk/vinylflooring/http://www.made-in-china.com/cs/hot-china-products/Wood_Flooring.html?gclid=Cj0KEQiAqqO0BRDyo8mkv9y259EBEiQApVQD_aureQDqEBwRJ2mqzMRFFBKV3mYHJ-LNz9yD_YRjWTYaAokA8P8HAQhttp://www.made-in-china.com/cs/hot-china-products/Wood_Flooring.html?gclid=Cj0KEQiAqqO0BRDyo8mkv9y259EBEiQApVQD_aureQDqEBwRJ2mqzMRFFBKV3mYHJ-LNz9yD_YRjWTYaAokA8P8HAQhttp://www.made-in-china.com/cs/hot-china-products/Wood_Flooring.html?gclid=Cj0KEQiAqqO0BRDyo8mkv9y259EBEiQApVQD_aureQDqEBwRJ2mqzMRFFBKV3mYHJ-LNz9yD_YRjWTYaAokA8P8HAQhttp://www.firstfloor.com.pk/Corporate.aspxhttp://www.ifloor.com/laminate-flooring-brand-warshttp://www.consumerreports.org/cro/flooring/buying-guide.htmhttp://www.fcnews.net/2013/07/flooring-companies-make-the-grade-in-consumer-reports/http://www.fcnews.net/2013/07/flooring-companies-make-the-grade-in-consumer-reports/http://www.consumerreports.org/cro/flooring/buying-guide.htmhttp://www.consumerreports.org/cro/flooring.htmhttp://www.marketing-4-you.com/marketing-channel/wood-floors-marketing.htmlhttp://www.mplans.com/office_furniture_maker_marketing_plan/marketing_mix_fc.phphttp://www.decora.com.pk/vinylflooring/http://www.made-in-china.com/cs/hot-china-products/Wood_Flooring.html?gclid=Cj0KEQiAqqO0BRDyo8mkv9y259EBEiQApVQD_aureQDqEBwRJ2mqzMRFFBKV3mYHJ-LNz9yD_YRjWTYaAokA8P8HAQhttp://www.made-in-china.com/cs/hot-china-products/Wood_Flooring.html?gclid=Cj0KEQiAqqO0BRDyo8mkv9y259EBEiQApVQD_aureQDqEBwRJ2mqzMRFFBKV3mYHJ-LNz9yD_YRjWTYaAokA8P8HAQhttp://www.made-in-china.com/cs/hot-china-products/Wood_Flooring.html?gclid=Cj0KEQiAqqO0BRDyo8mkv9y259EBEiQApVQD_aureQDqEBwRJ2mqzMRFFBKV3mYHJ-LNz9yD_YRjWTYaAokA8P8HAQhttp://www.firstfloor.com.pk/Corporate.aspx

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