L/O/G/O

www.themegallery.com

Market entry strategy for the

Kiwi experience in Germany D’Artayon Manning

Otgontzul Sandagdorj

Mélissa Carvigant

Mission Statement

• “Our mission is to help our clients

expand their horizons and achieve

results beyond initial expectations.

We strive to become the number one

project management firm locally,

nationally and globally.”

2

Staff

3

D’artayon Manning

Project Manager

Logistics

Budget

Otgonzul Sandagordj

Sub project Manager

Marketing Research

Risk Management

Mélissa Carvigant

Sub project Manager

Time Management

Promotion

Introduction

Financial evaluation and creation of products

Being sure that our project is visible

Designing a project

Advertisement

Determining potential threats and opportunities

Analysis of the market

4

Contents

Time Management 3

Risk analysis 5

Conclusion 6

Market research 1

Advertisement 2

Financial plan 4

5

Time Management 3

Risk analysis 5

Conclusion 6

Market research 1

Advertisement 2

Financial plan 4

Contents

6

10%

44% 12%

31% 2% 1%

a. By bus b. By plane c. By car sharing d. By train e. By boat f. Other

WHEN YOU TRAVEL WHAT IS YOUR

PREFERRED FORM OF TRANSPORTATION?

65%

26% 6% 3%

a. Yes, very much

b. Yes, I quite like it

c. Not really

d. Not at all

DO YOU LIKE TRAVELLING?

52% 45%

2% 1% a. Yes, very much

b. Yes, why not?

c. Not really

d. Not at all

WOULD YOU LIKE TO TRAVEL ACROSS

GERMANY OR OTHER EUROPEAN

COUNTRIES?

8%

19%

24% 19%

24% 6% a. Germany

b. France

c. Italy

d. Austria

e. Spain

f. Other

IF YES, WHERE WOULD YOU LIKE TO

TRAVEL?

1) Market research: the survey

7

Places, which people want to visit

Country Places, Cities Country Places, Cities

Germany

• Berlin

• Köln

• Munich

• Hamburg

• Black forest

• Stuttgart

Austria

• Zurich

• Vienna

France

• Paris

• Marseille

• Nizza

• Toulouse

Spain

• Barcelona

• Madrid

Italy

• Rome

• Mailand

• Sicily

• Milan

• Florence

Other

• England

• Ireland

• Prague

• Brussels

1) Market research: the survey

8

Facts and figures of German travel market in 2010

Total travels 75.6 million

• 50% Travel packages

• 95% organized by travel

agencies

10,400 travel agencies

2500 Travel companies

49 million people traveled

75.7% of German travel

Travel expenditure was

• 60.6 milliard euro to foreign

countries

• 63.6 milliard euro in Germany

2.8 million people work in tourism

sector

In 2010, 935 million international tourist

destinations counted worldwide

51% 22%

16%

6% 5% Europe

Asia

North and South America

Middle East

Africa

Europe 472

Asia 204

North and South America 151

Middle East 60

Africa 49

1) Market research: secondary sources

9

Germany´s income and expenditure in

international Travel

0

20

40

60

80

100

2005 2006 2007 2008 2009 2010

23,3 26,1 26,3 27,2 24,9 25,2

58,2 58,9 60,6 61,9 58,2 60,6

Income Expenditure

Which form of transportation use

German travelers?

1) Market research: secondary sources

10

Competitor’s analysis

Establishment in 1948

New

Established in 1947

32 independent bus

companies

18 buses

This extensive network

• 30 national

• 25 international bus routes

Over 500 destinations. 70 destinations more than 350 destinations

• about 5 million km

• turnover of more than

8,400,000 €.

• 6,000 Travelers

• 284,352 km

• 0,75 Mio Travelers

Berlin – Amsterdam:

105 €

“Just enjoy it package” 10

Destinations 500 €

(50 € per Destination in

average)

Berlin – Amsterdam:

66 €

11

Time Management 3

Risk analysis 5

Conclusion 6

Market research 1

Advertisement 2

Financial Plan 4

Contents

12

4) Advertisement

D’Artayon Duval supports our

project and we support his live

tour around Germany

Advertisement of our packages

Promotion of the towns visited

13

Time Management 3

Risk analysis 5

Conclusion 6

Market research 1

Advertisement 2

Financial Plan 4

Contents

14

3)Time Management Projectplan

Completion

CW

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CW

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CW

42

CW

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CW

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CW

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CW

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CW

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CW

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CW

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CW

50

CW

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CW

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CW

01

CW

02

CW

03

CW

04

CW

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CW

06

CW

07

CW

08

Mo

Mo

Mo

Mo

Mo

Mo

Mo

Mo

Mo

Mo

Mo

Mo

Mo

Mo

Mo

Mo

Mo

Mo

Mo

Mo

Mo

Research D'artayon Manning 0 1 6 6 4 2 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0

Kiwi Experience D'artayon Manning 1 1 1

Prices of the market D'artayon Manning 1 1 1

Other organisations D'artayon Manning 1 1 1

Eventual competitors Otgonzul Sandagdorj 1 1

Eventual sponsors Mélissa Carvigant 1 1 1 1

Ways of promotion

D'artayon Manning

Mélissa Carvigant 1 1 1 1

Survey about the project Otgonzul Sandagorj 0 0 1 1 1 1 2 1 1 2 0 0 0 0 0 0 0 0 0 0 0

Creation of the survey Otgonzul Sandagdorj 1

Review of the survey

Otgonzul Sandagdorj

Mélissa Carvigant

D'artayon Manning 1 1

Distribution of the survey

Otgonzul Sandagdorj

Mélissa Carvigant 1 1

Analyse of the survey Otgonzul Sandagdorj 1 1 1 2

Time organisation Mélissa Carvigant 0 2 3 4 4 3 3 3 2 2 2 2 2 2 3 0 0 0 0 0 0

Organisation of the tasks

Mélissa Carvigant

D'artayon Manning 1 1 1 1 1 1 1

Organisation of the meetings Mélissa Carvigant 1 1 1 1 1 1 1 1 1 1 1 1 1 3

Trip to Koblenz D'artayon Manning 1 1

Implementation of the milestones

Mélissa Carvigant

D'artayon Manning 1 1 1 1 1 1 1 1 1 1 1 1

Risk Management Otgonzul Sandagorj 0 0 0 0 1 1 1 1 1 1 1 1 3 3 0 0 0 0 0 0 0

Risk definition Otgonzul Sandagdorj 1

Risk analysis Otgonzul Sandagdorj 1 1 1 1 1 1 1 3 3

Advertisement Mélissa Carvigant 0 0 0 1 3 2 2 1 1 2 2 4 6 6 0 0 0 0 0 0 0

Ideas

Mélissa Carvigant

D'artayon Manning

Otgonzul Sandagdorj 1 1

Realisation

Mélissa Carvigant

D'artayon Manning 1 1 1 1 1 1 1 3 3 3

Sponsor Mélissa Carvigant 1 1 1

Implementation Mélissa Carvigant 1 1 1 3 3

Finance D'artayon Manning 0 1 3 3 3 1 1 0 0 0 0 4 4 4 0 0 0 0 0 0 0

Budget

Mélissa Carvigant

D'artayon Manning 1 1 1 3 3 3

Evaluation of the expenses D'artayon Manning 1 1 1 1

Evaluation of the return for investors D'artayon Manning 1 1 1 1 1 1

Gestion of the wages D'artayon Manning 1 1

Dec 2010 janv-10 févr-10

Sub Project / Work Packages responsible

Oct 10 nov-10

Kick-off meeting Review meeting

Task executed

on time

Task executed

earlier than

expected

Task executed

later than

expected

15

3) Time Management

TO DO LIST Kick-off

Review

Distribution and analysis of the questionnaire

Evaluation of the risks

Preparation of the flyer

Creation of the website and the facebook page

Celebrity Endorsement

Report

Completed In process Not applicable

16

Organization: Open/Close List

3) Time Management

-5

10

25

40

55

70

85

100Organisation

Time

Experience

PerformanceBudget

Teamwork

Communication

proceeding V sustainable success E total G=(V+2E)/3

Project Review

17

Project assessment

Time Management 3

Risk analysis 5

Conclusion 6

Market research 1

Advertisement 2

Financial Plan

4

Contents

18

4) Financial Plan

*Executives are compensated

at €50 per hr at 8hrs per week

Initial Estimated

Budget Actual Budget Percent to total

Executive Salaries 18,000 46,800 0,58%

Staff Salaries 1,300,000 790,560 9,74%

Fleet 20,000,000 7,200,000 88,69%

Advertising 30,00 25,00 0,01%

Expenses 500,115 62,645 0,77%

Misc 2,165 17,990 0,22%

Total 21,820,310 8,118,020

Date 12/01

Name All Seeing Budget

19

4) Financial Plan

ThemeGallery is a Design Digital Content & Contents mall developed by Guild Design Inc.

Exec Salary 0,58%

Drivers 9,74%

Fleet 88,69%

Advertising ,01%

Expenses 0,77%

Misc 0,22% Other

1%

Budget: Investment in percents

20

21

Expense Budget

All Seeing Consulting Firm Januar-12

Salary of 50€ per hour...at an average of 8 hours a week

Personnel Estimated Budget Actual Difference ($) Difference (%)

Project Manager Salary € 2.000,00 € 5.200,00 € 3.200,00 160,0%

Logistics Salary € 2.000,00 € 5.200,00 € 3.200,00 160,0%

Finance Salary € 2.000,00 € 5.200,00 € 3.200,00 160,0%

Sub Project Manager Salary € 2.000,00 € 5.200,00 € 3.200,00 160,0%

Marketing Research Salary € 2.000,00 € 5.200,00 € 3.200,00 160,0%

Risk Management Salary € 2.000,00 € 5.200,00 € 3.200,00 160,0%

Sub Project Manager Salary € 2.000,00 € 5.200,00 € 3.200,00 160,0%

Time Management Salary € 2.000,00 € 5.200,00 € 3.200,00 160,0%

Promotion Salary € 2.000,00 € 5.200,00 € 3.200,00 160,0%

Travel Cost € 100,00 € 110,00 € 10,00 10,0%

Misc expenses € 50,00 € 50,00 € 0,00 0,0%

Others € 50,00 € 50,00 € 0,00 0,0%

Operating Budget Actual Difference ($) Difference (%)

Advertising € 30,00 € 25,00 (€ 5,00) -16,7%

Fleet € 20.000.000,00 € 7.200.000,00 (€ 12.800.000,00) -64,0%

Drivers salary € 1.300.000,00 € 790.560,00 (€ 509.440,00) -39,2%

Fuel € 500.000,00 € 62.400,00 (€ 437.600,00) -87,5%

Office supplies € 15,00 € 10,00 (€ 5,00) -33,3%

Postage € 5,00 € 5,00 € 0,00 0,0%

Supplies € 10,00 € 10,00 € 0,00 0,0%

Telephone € 50,00 € 0,00 (€ 50,00) 0,0%

Other € 2.000,00 € 18.000,00 € 16.000,00 800,0%

Total Expenses Budget Actual Difference ($) Difference (%)

€ 21.820.310,00 € 8.118.020,00 (€ 13.702.290,00) -62,8%

4) Financial Plan

22

4) Financial Plan

The initial return on investment for the first year is -0,67%

Within three years the initial investment will be repaid and the

Opportunity to include additional packages as well as buses will

Increase our profitability.

Our projected first year EBIT is equivalant to €1,002,240

Estimated ROI and Profitability

Time Management 3

Risk analysis 5

Conclusion 6

Market research 1

Advertisement 2

Financial Plan

4

Contents

23

Risk Management

• Budget Risk

• External Dependencies Risk

• Management Risk

• Mission Critical Risk

• Failure Risk

• Complexity Risk

Project RISK = 33

Low Risk 1 – 35

Medium Risk 36 – 72

High Risk >72

5) Risk Analysis

24

Project Risk Model

Total Project Risk Score Component Risk Assessments

Interim Score 33

Med Budget Risk

Low Score

Risk 33 Med External Dependencies Risk

1 - 35

Med Management Risk

Medium Score

Risk Low Mission Critical Risk

36 - 72

Low Failure Risk

High Score

Risk Low Complexity Risk

> 72

Question Number Project Risk Question

Answer Lists

(Note--when you click in each answer cell, a drop down list

arrow will appear)

B u

d g

e t

R

i s

k

1 What is the estimated total project cost? Project cost is greater than $5 million.

2 What percentage of the agency budget does the project represent? The project is less than 2% of the agency budget.

3 Have sufficient project funds been budgeted and allocated? All funding is budgeted and allocated.

4 How much confidence is there in the expenditure and funding projections?

Accuracy of budget estimate is greater than 50% and less than or

equal to 85%.

5

Is funding available for maintenance of the project deliverable after project

closure? Maintenance funding is planned and available.

Exte

rnal

Dep

en

den

ci

es R

isk 6 Is this project dependent on another projects deliverable? No other deliverables are required.

7 Does this project require resources from other organizations? Project requires some external resources.

8 Does this project require data from other sources? Data from other sources has some impact.

Man

ag

em

e

nt

Ris

k

9 What is the level of management commitment? Management is committed to the project.

10 Is the project sponsor resourcing the project? The project sponsor has control of some of the resources needed.

11 What is the experience and training level of agency project managers? The agency project managers have training and experience.

Mis

sio

n

Cri

tical R

isk

12

How important is the project to meeting Commonwealth Strategic

Objectives?

The project has some impact on Commonwealth Strategic

Objectives.

13

How important is the project to meeting externally generated mandates?

(Legislative, Executive. or Judicial)

The project has little or no direct impact on accomplishment of

external mandates.

14 How important is the project deliverable to agency core business activities? The project is important to the organization core business activities.

Fa

ilu

re

Ris

k 15 Has the agency and/or vendor executed similar projects? Neither the agency nor the vendor has executed a similar project.

16 How will failure of the project impact the customers? There is no impact of project failure on the customers.

17 How politically sensitive is the project? Political climate has no impact on the project.

Co

mp

lexit

y

Ris

k 18 How new is the technological solution? The technology has been available for several years.

19 Is the application of this solution new, proven, or untried? Application of the technology is tried and proven.

20 How many processes or business activities are impacted? No critical business processes are impacted.

25

Time Management 3

Risk analysis 5

Conclusion 6

Market research 1

Advertisement 2

Financial Plan 4

Contents

26

6) Conclusion

Deliverables Expected Completion Date Actual Completion Date

Fully

functioning

website

05/12/2011 28/12/2011

Adjusted

Budget

08/12/2011 07/01/2012

Estimated ROI 12/12/2011 07/01/2011

Completion of

Market

Research

12/12/2011 09/12/2011

Procure a

celebrity to

endorse Above

and Beyond

19/12/2011 19/12/2011

Finished Report 03/01/2012 Proceeding 27

Deliverables

6) Conclusion

What we learned

The key ingredients to a succesful project is

the ability to trust your colleagues as well as

being open enough to give and recieve

feedback. We also learned that time

management is essential when delivering

expected results. We will take with us the

ability to communicate effectively as well as

the abilty to function within a team.

28

L/O/G/O

www.themegallery.com

Thank You! Do you have any quest ions?