filmgate 2014 presentation of the aatsinki season
DESCRIPTION
A presentation, geared towards makers, of our project The Aatsinki Season (www.aatsinkiseason.com). This was presented at FilmGate 2014.TRANSCRIPT
THE AATSINKI SEASON
GOALS
CREATE A TRUE COMPANION EXPERIENCE
TELL THE STORY IN A DIFFERENT WAY
ENCOURAGE DEEPER EXPLORATION
ENCOURAGE ACTION
PROCESS
STORY AS SOFTWARE
PROCESS MASHUP
Concept
Script
Wireframes
Storyboards
Tech Spec
Design
Development
Concept -> Director
Script -> Writer
Wireframes -> Information Architect
Storyboards -> Interaction Designer
Tech Spec -> Software Architect
Design -> Interaction Designer
Development -> Software Architect
WIREFRAMES
STORY HACKATHON
TECHNOLOGIES
CHALLENGES
BREAKING THROUGH THE CLUTTER
WEB APPvs
MOBILE APP
RESOURCES+
FUNDING
LESSONS LEARNED
AUDIO + NON-LINEAR EXPERIENCE WORKS
DON’T PUT BABY (VIDEO) IN A BOX
THE AATSINKI PERSPECTIVE … IN FINNISH
SOCIAL MEDIA MUST ENGAGE
DON’T USE HACKATHON CODE FOR PRODUCTION
FINAL ANALYSIS
REAL DATA
‣ 11K VISITORS / 8.5K UNIQUE VISITORS
!‣ 23% WERE REPEAT VISITORS
‣ 50% OF VISITORS WERE FROM FINLAND
!‣ TRAFFIC SPIKED WHEN NEW SEASONS WERE RELEASED
!‣ AVERAGE VISIT DURATION: 5 MINUTES
!‣ DONATIONS AND EMAIL LIST SIGNUP
