sgl season 3 sponsorship presentation
TRANSCRIPT
Table of Contents
Contact Us…………………………………………………………….(3)
TeamLiquid.net Survey………………………………………………(4)
About the SGL……………………………………….....................(5-6)
Project Background…………………………………………………..(7)
SGL Broadcasting………………………………………………….(8-9)
What can we offer? ..............................................................(10-16)
Benefits of Sponsorship……………………………………………(17)
Sponsorship Packages..……………………………………….(18-20)
Budget Breakdown………………………………………………….(21)
Sponsorship Procedures……………………………………….(22-23)
Contact Us
Cody Cobe•Owner/Head Administrator•[email protected]•1 – 614 – 257 - 8498
Raymond Chetti•Director of Marketing•[email protected]•1 - 631 - 943 - 6208
Website•www.SGLeague.net
Social Media•www.facebook.com/SGLeague•www.twitter.com/scGamingLeague
TeamLiquid.net Survey
A poll was taken on TeamLiquid.net asking users if they would rather buy from a company that sponsors SC2 events or a company that does not. 1066 people responded to the poll.
SOURCE: TeamLiquid
•The SGL is the first and one of the most respected Internet based, SC2 team leagues.•We are an official tournament license grantee from Blizzard Entertainment.•Our goal is to promote eSports and Starcraft II as a part mainstream culture.
The Starcraft Gaming League (SGL) was founded in August of 2010 and its sole mission, from the beginning, is to become the premier competitive arena for professional Starcraft II teams. We aspire to achieve our goal by fostering a friendly and competitive environment that brings together elite Starcraft II teams from around the world to compete for cash prizes, amazing products, and the title of “SGL Season Champions.”
Qualifiers BeginApril 3, 2011
Season BeginsMay 1, 2011
Season EndsJuly 24, 2011
About the SGL
In SGL Season 2, we have 8 of the most talented teams in SC2 participating with a prize pool of about $800 sponsored by Bigfoot Networks. These teams come to us from all across the world including Europe, Brazil and Russia.
SGL Statistics
•Our Facebook page receives over:
•10,000 post views a month•750 monthly active users
•Our website receives over:
•40,000 page views per month•5,000 visitors a month
•Our LIVE broadcasted matches receive over 1,000-3,000 viewers per show•Our threads on TeamLiquid.net receive anything from 500-30,000 views
About the SGL
Project Background
This season we will be doing a few things differently. We are going to do something that will not only improve the SGL, but something that will give back to the community that supports us so strongly. Our league will be divided into two divisions – the SGL professional league(SGL-ONE) and the SGL amateur league(SGL-TWO). SGL-ONE will pit professional e-Sports teams from around the world to compete for a combined prize pool of $3,500 USD while SGL-TWO will give any team an opportunity to compete in a competitive Starcraft II league environment.
About Starcraft 2•Sold 15 million copies in 48 hours to become the fasted selling RTS of all time.•The Major League Gaming(MLG) Pro Circuit hosts Starcraft II and features $120,000 in prizes.•The Intel Extreme Masters World Finals hosts Starcraft II as well providing a $30,000 prize pool.
SGL Broadcasting
In SGL‟s third season, we will be providing our viewers with a French and English cast. The SGL will have each and every clan war in SGL-ONE shoutcasted for our viewers to watch. They will have the opportunity to watch the matches both live, and via VODS on our Justin.TV streaming channel.
Our French stream will be provided by Team aAa, the best and most well-known French stream in SC2.
Team aAa will be attending SGL clan wars casting along-side the English SGL stream. Having Team aAa stream the SGL matches brings more diversity to the league and also makes matches more enjoyable for those who speak French as their primary language. It will dramatically increase our viewing audience as they already have a very large fan base following them.
The Team aAa stream reaches anywhere from 25,000-85,000 unique viewers per show.
SGL Broadcasting
Joseki
Wolf
Our English stream will be managed and casted by our two talented and experienced SC2 casters, Wolf and Joseki. Wolf, who has shoutcasted for the SGL many times before, has already built a name for himself as one of the top SC2 commentators. He created, organized, and commentated 14 Wolf Cups and has casted for many other events including the Team Liquid SC2 Open #11.
Joseki is also no stranger to casting online gaming events. After being a long-time shoutcaster for iCCup.tv with Raelcun, he has casted a few events here or there and has decided to take on a full dedication to another organization.
With these two casters, the viewers are sure to be fully satisfied with the commentary being delivered to them. It‟s the talent of these two individuals that will make the SGL stream so successful and loved.
What can we offer?
•Right side panel Recognition•This will clearly show that you are a sponsor of the event these fans are tuning in to. It will include a 190x180pixels logo of your company or organization as well as a hyperlink to the page of your request. The logo will be placed on the right side panel of the website and is seen on every page of the SGL website.•You will also have your logo put on any videos the SGL will create. We make videos for big events or sometimes replays of the week. Big events include new seasons, playoffs, and tournaments the SGL is sponsoring.
•Sponsor Dedication Page•Sponsors are encouraged to write a brief paragraph about their business which will be placed with their graphic identity (hyperlinked) on a separate sponsor dedication page.
What can we offer?
What can we offer?
•SGL Weekly Updates•This is one of the best things we offer to our sponsors. In the weekly update we will include a featured product, event, or service of your choice, accompanied by a paragraph and a hyperlinked picture of your selection.•This will also include a SGL Player Interview and the SGL‟s replay of the week. These features will be posted every Friday accompanied by the logo of the company sponsoring this. The Interviews and ROTW‟s will have a small paragraph about your company at the end of the post as well.
What can we offer?
•Advertisement on SGL Broadcasts•As said in the SGL Broadcasting slides, the SGL will have an English and French stream. As a sponsor for the SGL you will receive advertisement on the streams. This includes commercials, plug-ins,(announcing SGL sponsors or partners) and your banner being placed on the stream the entire time during the shows.
•Unfortunately we cannot provide you commercials on the French stream, we will only be providing commercials for the English stream run by the SGL shoutcasting team.
SGL Commercials
•One 40-second commercial at the end of the 2nd series of every clan war
•example•One short 10 second introduction video with the company logo at the start of every series. This video will be created by the sponsor.
•example
What can we offer?
•Videos on Demand(VODs)•The SGL will record every clan war broadcasted and it will be viewable on the SGL Justin.TV stream as well as on the SGL website. Each VOD on the English stream will include a 40 second commercial before the clan war begins. Along with the commercial, your logo will be on the stream the entire time also.•The French stream will be available for VODs as well, just once again, without commercials only the plug-ins and logo throughout the entire clan war.
Keep in mind, the image on the stream does not have to be your logo, it could be a product you are promoting as well.
What can we offer?
•Advertisement on SGL Map Pool•Perhaps one of the best advertising features we offer. This feature includes having your company‟s banner placed on the loading screen of every map in the SGL map pool. Players will be reminded that the league is sponsored by your company in every single game they play. This includes the viewers being reminded as well because the loading screen will be viewed on the stream. This will be accompanied by a small paragraph about your company and the SGL logo.
What can we offer?
•Product Banner on side panels•The ultimate tool in advertising new products and events. This feature we offer you is a long banner located on the side panels(location depends on which package purchased) of the website. This helps to get the word out about your new product and get the viewers attention with a flashy new banner. There are two locations for advertisement, one occupied by the Head Sponsor(Located within the first page) and the other occupied by a Main Sponsor(Located two pages down).
We are an organization of volunteers with a passion for e-Sports who rely solely on sponsorship and support from private businesses. Money and products provided from sponsorship will provide a unique opportunity for professional e-Sports teams from diverse cultures to compete in a friendly and competitive environment that aims to promote the e-Sports community. Your sponsorship will be greatly appreciated! Your business will be honored through out our marketing and promotional efforts.
Past Sponsors of the SGL
Benefits of Sponsorship
Advertisement opportunity on SGL‟s
front page
Wider recognition of brand identity
Increased web trafficAdvertisement
opportunity on SGL‟s social networks
Your Business will gain
Sponsorship Packages
The following packages are pre-planned by the Starcraft Gaming League. All prices are negotiable and just because there are pre-planned packages does not mean you cannot create your own package. If you would like to create a special package or add a feature on to a pre-planned package, send an email to [email protected] with your proposal.
Package #1: Basic Sponsor•Features:
•Right Side Panel Recognition•Sponsor Dedication Page•SGL Broadcast plug-ins•VOD plug-ins•Receives „Sponsor‟ banner location on website(lowest banner).***
*** = Exclusive, one sponsor only
Sponsorship Packages
Package #2: Premium Sponsor•Features:
•Right Side Panel Recognition•Sponsor Dedication Page•Weekly Featured Products – different from Weekly Updatefeature, however included in post•SGL Broadcast plug-ins & VOD plug-ins•Receives „Premium Sponsor‟ banner location on website(third highest)
Package #3: Main Sponsor***•Features:
•Right Side Panel Recognition•Sponsor Dedication Page•Weekly Updates***•SGL Broadcast plug-ins & VOD plug-ins•Product banner on right side panel***•Main Sponsor Logo on SGL Map Pool***•Receives „Main Sponsor‟ banner location on website(second highest)***
Sponsorship Packages
Package #4: Head Sponsor•Features:
•Right Side Panel Recognition•Sponsor Dedication Page•Weekly Featured Products•SGL Broadcast plug-ins & VOD plug-ins•SGL Broadcast commercials & logo***•VOD commercials & logo***•SGL Map Pool Advertisement(logo and text)***•Logo on SGL Header(located at the top of the SGL website)***•Product banner on left-side panel***•Logo on weekly posts(includes Battle Reports)***
Budget Breakdown
We are a staff of volunteers from the Starcraft II community who strive to create a fun, professional, and competitive team league environment for teams to compete. The money fund-raised through sponsorships will be spent on the expenses listed below:
Sponsorship Procedures
If your organization or company might be interested in sponsoring the Starcraft Gaming League by purchasing one of our sponsorship packages, please take the following items into consideration:
1. We do not have a deadline for sponsorship contracts and checks, but please be aware we would like to announce our Season III sponsors by March 18th, 2011. This is not a deadline, but we wish to provide our sponsors with the most advertising we can offer.
2. Sponsors logos, graphic identities, and sponsor information will remain on our website until Season III is completed(7/24/11)
3. After Season III is complete, we will still recognize Season III sponsors during Season IV by hyperlinking the company or organization‟s name to their website in a separate page “Past Sponsors”
Sponsorship Procedures
If you are interesting in purchasing a sponsorship package, please send an email to the Owner and Head Administrator of the SGL, Cody Cobe, at [email protected]. It is there that we will negotiate prices and packages and hopefully form a great partnership!
Thank you for reviewing our packet! We look forward to hearing from you soon!
Sincerely,
Cody CobeSGL Head [email protected]
614-257-8498