2012 palm beach polo season sponsorship deck

SPONSORSHIP DECK 2012 Palm Beach Polo Season at International Polo Club

Season Dates: January 8th–April 22nd

2012

Table of ContentsAbout The Sponsorship Program 9

About International Polo Club 10

About Palm Beach Polo Season 10

2011 Polo Stats 11

Marketing & Advertising Initiatives 15

Media & PR 16

2011 Sponsors 18

Sponsorship Program 19

Sponsorship Rates 20

Sponsorship Packages 21

2012 Palm Beach Polo Season Calendar 20

2012 Polo Magazine Deck 33

PHOTOGRAPHY BY: LILA PHOTO

About The Sponsorship Program

International Polo Club Palm Beach is pleased to offer a sponsorship program which gives select companies

the opportunity to partner alongside other luxury brands, with one of the most prestigious polo clubs and polo

seasons in the world. As a Palm Beach Polo Season sponsor, your company and products will receive exposure in

front of our highly coveted audience, made up of our club members and guests, international and regional taste

makers, and polo & equestrian enthusiasts from around the world.

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About International Polo Club Palm Beach

International Polo Club Palm Beach is located in Wellington, Florida; the heart of South Florida’s famed horse

country. Founded in 2004, IPC is host to major tournaments and world class events throughout the year,

including the highest goal polo played in the United States with such prestigious competitions as the Iglehart

Cup, Joe Barry Memorial Cup, Ylvisaker Cup, C.V. Whitney Cup, and USPA Piaget Gold Cup, culminating

with the coveted USPA U.S. Open Polo Championship. The world’s polo elite descend upon Wellington each

season to enjoy their love of the sport and the lifestyle in the most prominent and well equipped polo facility

in the nation. IPC features eight manicured polo fi elds and Piaget Championship Field, the Lodge, private

viewing grand stands, tennis courts, a croquet fi eld, a state of the art spa, and a lushly landscaped pool deck.

About Palm Beach Polo Season

Palm Beach Polo Season at International Polo Club attracts the top polo players and teams from around the

globe. They come from near and far with family and friends to make the Palm Beach Polo Season one of the

premier polo destinations in the world. With over 100,000 attendees in 2011, IPC saw its largest crowds to

date. These polo enthusiasts spend 16 weeks experiencing the highest goal polo played in the United States,

while enjoying the club’s various hospitality options including viewing grand stands, the fi eld side Wellington

Zone, the very popular tailgating spots, as well as the fi eld side Champagne Brunch in the newly built Lodge,

where guests enjoy the best in polo, entertainment and cuisine.

2011 Palm Beach Polo Stats

Number High Goal Tournaments 2011 Season: 7

20 Goal Tournaments: Herbie Pennell Cup, Joe Barry Memorial Cup, Iglehart Cup, Ylivisaker Cup

26 Goal Tournaments: C.V. Whitney Cup, Piaget Gold Cup, U.S. Open Polo Championship

Number of Participating Players: 150

Top Players: Aldolfo Cambiaso, Facundo Pieres, Gonzalito Pieres, Sapo Caset, Rodrigo Andrade, Julio Arellano

Number of Participating Teams: 36

Teams: Zacara, Equuleus, Faraway Polo, Mt. Brilliant, Bendabout, ERG, Lucchesse, Valiente, Lechuza Caracas,

Hawks, EFG Bank, Jan Pamela, Blanco, Little Owl, Goose Creek, Newport Polo, Santa Clara, Villa Del Lago,

Altair, Circa, Detroit Blues, First View, Little Owl, Metal Tek, Mt. Airey, Team USPA, Willow Team, Yellow Cab

Number of Countries Participating: 10

Countries: USA, England, Canada, Argentina, South Africa, Brazil, Costa Rica, Venezuela, Mexico, Columbia, Russia

Number of Attendees during 2011 Season: 100,000 +

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2011 Celebrities & Notables

Guiliana Rancic - E News Host & Reality TV star

Bill Rancic – Season 1 Apprentice Winner and Businessman

Betsey Johnson – Famed Fashion Designer

Kelly Bensimon – Reality TV Star

Carson Kressley – Reality TV star

Venus Williams – Acclaimed Tennis Player

Tinsley Mortimer – Socialite

Audrina Patridge – Reality TV Starlet

Mena Suvari – Actress

Jon Secada – Musician

Cheryl Burke – Professional Dancer

Aiden Turner – Actor

Gabrielle Anwar – Actress, Burn Notice

Ingrid Hoffman – Celebrity Chef, Food Network

Larsa Pippen – Reality TV Star

Ali Fedotowsky – The Bachelorette

Roberto Martinez – The Bachelorette

Chad Henne – Miami Dolphins Quarter Back

Mary Wilson – Singer, The Supremes

Cicely Tyson – Tony Award Winning Actress

Cody Linley – Actor, Hannah Montana

George Hamilton - Actor

2010 Celebrities & Notables

Jeffery Donovan – Actor, Burn Notice

Kourtney Kardashian – Reality TV Starlet

Khloe Kardashian – Reality TV Starlet

Scott Disick and Mason Disick – Realty TV Dad & Son

Lenny Lauren – Socialite

FL Attorney Gen Bill McCollum – Candidate Governor of FL

Col Allen West – Candidate for Senate – FL

Kelly Klein – Socialite

John Walsh – TV Celebrity, Chrilden’s Rights Activists

Tommy Lee Jones – Actor and Polo Player

Peter Rizzo – USPA Executive Director

Amber Valleta - Ocean Drive February Cover Model / Celebrity

Jason & Haley Binn – CEO/Founder of Niche Media

Iran Issa Kahn – Artist and Social Editor

Susie and Walid Wahab – Developer and Social VIP/ Charter Members of

Art Basel Host Committee

Sam Robin – Famed Interior Designers

Gingi Beltran – Renowned Real Estate Broker

Cosima and Axel Preuss - Kuhne

Hernan Arriaga – Famed Interior Designer

Chiun – Kai Shih – Fashion Photographer GQ – Conde Naste US & Taiwan

John Lin – Communications Director the Webster Miami

Frederic Dechnik – Owner the Webster Miami

Salo Lekach – Owner of New Wave Fragrances

Brandon Reynolds Public Relations Director of Vikram Chatwai Hotels}

Bret Douglas – Vice President of HSBC Bank USA

Martin Krediet – Director of Sales Raleigh Hotel

Brett Ruttenberg – Celebrity Publicist

Tui Pranich - Famed Interior Designer

Danny Santiago - Celebrity Stylist

Alan & Diana Lieberman – Owners of South Beach Hotel Group

and SBI Realty

Elliot Dornbusch – Clearview Partners LLC, Invest Firm CEO

Romero Britto – Artist

Charles Walk – CWE Entertainment Media Owners

Michael Wainstein – Principal of Private Capital Group NY

Dr. Freiedrich W. Von Tucher – COO of Luca Luca & Equiptium Group

Marisa Toccin – Co-Founder of Linealuxe.com beauty and style expert/

emmy award winning television news producer.

USPA Piaget Gold CupFebruary 27th- March 20th

Purchase Tickets Online | internationalpoloclub.com

Club Line | 561.204.5687

Piaget Ambassador and American Polo Player, Nic Roldan

Experience the tradition

2011 PALM BEACH POLO SEASON RETURNS JANUARY 2ND - APRIL 17TH

PURCHASE TICKETS NOW ONLINE | INTERNATIONALPOLOCLUB.COM

ARE YOU READY?WE ARE

3667 120TH AVENUE SOUTHWELLINGTON, FLORIDA 33414T. 561.204.5687

POLO PLAYERS: BRANDON PHILLIPS & JEFF HALL

ipc_2011_pbi_players_crop.indd 1 11/24/10 1:27 PM

internationalpoloclub.comPolo Player Luis Escobar & Son Lucas Escobar

Discover the TraditionSunday Polo Ylvisaker Cup January 30th 3:00 Featured Match

Purchase Tickets Online | internationalpoloclub.com

Club Line: 561.204.5687

Brunch Reservations: 561.282. 5296

3667 120TH Avenue SouthWellington, Florida 33414T. 561.204.5687

DISCOVERSUNDAY BRUNCH

& POLOFor Further Information and ReservationsOnline: internationalpoloclub.comReservation line: (561) 282-5296Reservations Strongly Recommended

Starts this Sunday January 16th

2011 Marketing & PR Overview

International Polo Club advertises and promotes the season in the following outlets throughout the year:

Print

Local Print

Town Crier (Wellington)

Palm Beach Illustrated

Palm Beach Daily News

Wellington Magazine

Palm Beach Society

Miami Herald

National Print

Ocean Drive Magazine

Hamptons Magazine

Gotham Magazine

Aspen Magazine

Guns and Gardens

Town and Country

Industry Print

Polo International

Hurlingham Magazine

Sidelines

Morning line

Polo Player Edition

2012 Polo Magazine: IPC Season Guide

10,000 copies distributed continually during 2012 Season in members’ areas and at the Lodge, at regional hotels,

boutiques, hair salons throughout South Florida, as well as mailed directly to the polo community throughout the

United States, and select oversees locations.

Polo Magazine Digital Edition - 120,000 (Online Viewers)

Outdoor Media

Billboards

Florida Turnpike - North/South

Wellington Village Flags

Tournament identifying flags to promote the 4 month season in Wellington, FL

Radio

Regional Commercials & Promotions on air & live from polo match throughout season.

WPTV News Channel 5/ ESPN 760

KOOL 105.5 - Mo & Sally

TV Exposure

Local and Regional TV

Season Commercials, Cooking Demonstrations, Coverage of Matches

Regional Airing of High Goal Matches

Chanel 44 Direct TV, broadcasts each Sundays 3 PM featured match, airs 8 PM every Monday.

Regal Cinema

Run Palm Beach Polo season run commercials promoting the season, as well as each specific tournament

Live Streaming

Live Streaming of Each Sunday Match during season, reaching an additional 5K viewers from

around the country and world each week.

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Online Advertising

Miami.com

Palmbeachdailynews.com

WorldRedEye.com (Celebrity Blog)

Morningline.com

Social Media

Facebook*

10,219 Likes (up 95%) 1,249,199 Post Views

Twitter*

1,219 Followers (up 120%)

* Facebook & Twitter Tactics

• Daily postings to Facebook News Feed & Twitter Feed of information and content surrounding PBPS including Photos & Videos.

• Enlisting Social Media influencers to promote the event on their Social Media Channels in order to engage targeted consumers in an organic method.

• Created a public event invitation with facebook to targeted South Florida Consumers.

• Cross-promotions with our key partners.

**2011 Celebs Promoting through Facebook and Twitter:

Guiliana Rancic (Twitter) – 2,229,737 followers

Bill Rancic (Twitter) – 138,731 followers

Cheryl Burke (Twitter) – 124,251 followers

Jon Secada (Facebook) – 32,328 Facebook fans

IPC Website

346,457 Visits during Season

Media

International Polo Club Palm Beach enjoyed editorial coverage throughout the season in these local, regional & International media outlets, including:

2010 & 2011 Publications

Alaska AirlinesElite TravelerEvasion (Canadian Travel Channel)Florida Design’s Palm Beach the IslandForbes.comGothamHamptons MagazineHorse & Horseman Magazine Hurlingham MagazineIn Modern Luxury GuideIn Touch WeeklyMiami HeraldMSNBC.com

New York Magazine.comNY PostOcean Drive Ocean Drive.comPalm 2 JupiterPalm Beach Daily NewsPalm Beach Illustrated MagazinePalm Beach Illustrated.comPalm Beach PostPeople.comPeople Polo Life ShanghaiPolo QuarterlyPremier Guide Miami

Polo International MagazineReutersRobb ReportSouth Florida Sun SentinelStarUS MagazineUS Magazine.comWellington Town Crier

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2011 Palm Beach Polo Season Sponsors

2012 Sponsorship Program

2012 Sponsorship Level Beakdown

Category Rate

Club Sponsor ............................................$200,000

108th USPA U.S. Open Polo Title .......$175,000

USPA Piaget Gold Cup Title ...............$125,000

USPA C.V. Whitney Title .......................$45,000

Ylivisaker Cup Title .................................$75,000

Joe Barry Cup Title ................................$50,000

Auto Category .........................................$100,000

MVP and BBP ...........................................$25,000

Lodge Title ................................................$125,000

Hospitality Sponsors .............................Custom Packages Available See Representative

Field Sponsors .........................................$8,500–$25,000

International Weekend 2012 ...............See Representative for Further Information.

2012 Sunday Polo Dates

January 8 Herbie Pennell Cup

15 Joe Barry Memorial Cup



February 5 Ylvisaker Cup

12 Ylvisaker Cup

18 40 Goal Outback Challenge

19 Ylvisaker Cup

26 Ylvisaker Cup

March 4 Iglehart (12noon)-C.V. Whitney (3pm)

11 Piaget Gold Cup

18 Piaget Gold Cup

25 Piaget Gold Cup

April 1 USPA 108th U.S. Open Polo Championship™

8 USPA 108th U.S. Open Polo Championship™

15 USPA 108th U.S. Open Polo Championship™

18 USPA 108th U.S. Open Polo Championship™ Semi-Finals

22 USPA 108th U.S. Open Polo Championship Final™

Club Sponsor

NAMING RIGHTS

• Naming Rights to Field One where all Featured Sunday Matches are Played.

SIGNAGE / ON SITE MARKETING

• Field Trim – Corporate Branded.

• Sponsor will receive prominently placed logo on Trophy Presentation Wagon for the entire 2012 season.

• Sponsor will receive one 5x20 Field Side banner on Partners Row for entire season (Cost Included).

• Sponsor will have a series of 6 teardrop flags erected along the entry road of the club throughout the season (cost included).

• Sponsor will receive a minimum of two 30 second announcements during each Sunday Match of the season.

• Logo affixed to Game Day tickets for entire season.

TV, ADVERTISING, PR AND WEB

• Back Cover Magazine (Editorial Opportunities).

• Specific Press Release Announcing Partnership upon execution, and logo and bio Inclusion on all pertinent press releases.

• Logo Inclusion on Season Advertising and promotions.

• Logo included in Game Day Program, most prominent.

• Prominent Web Banner on IPC website with Link.

IPC MEMBER EXPOSURE

• Special Kick off to the High Goal Season Dinner, hosted by Sponsor. IPC to invite polo players, key members and polo press for field side winner dinner. (Food and Beverage to be billed separately)

• Sponsor will receive a 2012 Season Long Corporate International Polo Club Membership. (Food and Beverage Costs to be billed separately)

• Two Customized IPC Member Mailings. (Artwork to be provided by sponsor and if opts for hard mail-ing, postage is billed separately)

• Full season long IPC Membership for company executives.

• IPC Member Mailing

HOSPITALITY

• Sponsor will receive a private box for 8 during each Sunday of the 2012 Polo Season, company logo

affixed, includes Valet Parking for guests.

2012 Package Rate: $200,000

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Title Sponsor USPA U.S. Open Polo Championship™

The most prestigious tournament in the country returns to the International Polo Club (IPC) for the eighth year.

Started in 1904, the 26-goal tournament remains one of the most important polo competitions in the world and

attracts the best players the sport has to offer. This illustrious list of players includes such famed 10-goalers as

Facundo and Gonzalito Pieres, Adolfo Cambiaso, Mariano Aguerre, Juan Martin Nero and Pablo MacDonough, and

renowned American power-players Julio Arellano, Mike Azarro and Nic Roldan, who round out this impressive roster.

This year’s USPA 107th U.S. Open Polo Championship™ was a very exciting tournament. Twelve elite teamscom-

peted for the 2011 title: Audi, Bendabout/Coca-Cola, Crab Orchard, Faraway, Hawks, Las Monjitas, Lechuza Caracas,

Orchard Hill, Piaget, Pony Express, Valiente and Zacara. Lechuza Caracas VS Audi were the final competitors, Le-

chuza was victorious.

Sunday Polo Dates: April 1st-April 22nd

NAMING RIGHTS

• Title Sponsor of 108th U.S. Open Polo Championship™.

SIGNAGE/ONSITE MARKETING


• Sponsor will receive one 5x20 Field Side banner on Partners Row for entire season. (Cost Included)

• Name of tournament will be affixed to top of scoreboard.

• Sponsor will have a series of 6 teardrop flags erected along the entry of the club, throughout tourna-ment along entry road (cost included).

• US. Open Polo Championship will be promoted with a series of wooden signs and village flags, which are installed along 120th to entrance of club for the duration of tournament. (Cost Included)

• Sponsor will receive a minimum of two 30 second Announcements during each Sunday Match of the season.

• Sponsor will have logo on all tickets for the U.S Open Polo Championship.

PRESENTING OPPORTUNITIES

• Opportunity to present winning and runners up trophy each Sunday of the U.S Open Polo Champion-

ship. Photo Opportunities available during ceremony and unique gifting opportunities are available.


• Sponsor to receive two page spread in Polo Magazine: 2012 Season Guide.

• Specific Press Release Announcing Partnership upon execution, and logo and bio Inclusion on all perti-nent press releases.

• Logo inclusion on all marketing, promotions and advertising of U.S. Open Polo Championship.

• IPC will produce a 90 second piece about the tournament. Pieces will include Sponsor logo tags, voice over, and key Company interviews.

• Company Logo included in Weekly Game Day Program throughout season and most prominent during U.S. Open Polo Championship


Title Sponsor USPA U.S. Open Polo Championship™ (Continued)

IPC MEMBER EXPOSURE


• Two Customized IPC Member Mailings. (Artwork to be provided by sponsor and if opts for hard mailing, postage is billed separately)

• Special Signature U.S. Open Draw Party 108th U.S. Open Polo Championship includes Hospitality for up to 75 Guests included.

• Opportunity for Sponsor to create a signature Members Field Side Lounge. Details TBD.

HOSPITALITY




Title Sponsor USPA Gold Cup

The 2012 Polo Season marks the fifth year the International Polo Club (IPC) will host the 26-goal USPA Gold

Cup Tournament. Started in 1974, at the Oakbrook Country Club in Illinois, the tournament has moved around

considerably in past few years: first to Boca Raton in ‘96, then to Greenwich and on to Aiken, SC before finally

arriving at IPC in 2007.

In 2008, renowned Swiss watchmaker and luxury jeweler, Piaget, partnered with the tournament, furthering the

prestige and glamour associated with this elite competition. The 26-goal USPA Gold Cup tournament is second

only in stature to the U.S. Open for high goal polo tournaments played on US soil. Piaget not only hosts this excit-

ing event, but has sponsored a spectacular finals bash which concludes this star-studded tournament.

Sunday Polo Dates: March 11th-March 25th

NAMING RIGHTS

• Title Sponsor of USPA Gold Cup.




• Name of tournament will be affixed to top of scoreboard.

• Sponsor will have a series of 6 teardrop flags erected along the entry of the club, throughout both tour-naments along entry road (cost included).

• USPA Gold Cup will be promoted with a series of wooden signs and village flags, which are installed along 120th to entrance of club for the duration of tournament. (Cost Included)


• Sponsor Logo to be included on all ticketing for the USPA Gold Cup.

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Title Sponsor USPA Gold Cup (Continued)


• Opportunity to present winning and runners up trophy each Sunday of the USPA Gold Cup.

• Photo Opportunities available during ceremony and unique gifting opportunities are available.


• Sponsor to receive two page spread in Polo Magazine: 2012 Season Guide.

• Specific Press Release Announcing Partnership upon execution, logo and bio Inclusion on all pertinent press releases.

• Logo inclusion on all marketing, promotions and advertising of USPA Gold Cup.

• IPC will produce a 90 second piece about the tournaments. Pieces will include Sponsor logo tags, voice over, and key Company interviews.

• Company Logo included in Weekly Game Day Program throughout season and most prominent during USPA Gold Cup.


IPC MEMBER EXPOSURE

• Sponsor will host a Signature Draw Party in advance of the USPA Gold Cup in the 7th Chukker. Guests will include players and patrons participating in the high goal season, as well as certain members of IPC. (Food and Beverage for up to 75 Guests included per tournament draw.)

• Opportunity for sponsor to create a signature Field Side Lounge to host guests, members, players etc. Details and placement TBD.


• Two Customized IPC Member Mailing. (Artwork to be provided by sponsor and if opts of hard mailing, postage is billed separately)

• Opportunity for Sponsor to create a signature Members Field Side Lounge. Details TBD.

• One Customized IPC Member Mailing to Players and Patrons.

HOSPITALITY




Title Sponsor USPA C.V. Whitney Cup

The International Polo Club has hosted the 26-goal, C.V. Whitney Cup since opening in 2004. Named after the late Cornelius Vanderbilt Whitney (1899-1992), the competition originally began in 1979 at the Greenwich Polo Club. Whitney, who was a New York native, and Yale alum, was a multi-talented individual. He was successful as an execu-tive, published author, colonel in the U.S. Air Force, film producer and top breeder of thoroughbred horses. Nick-named “Sonny”, Whitney was the son of hall-of-fame patron, Harry Payne Whitney. “Sonny” Whitney won three U.S. Open Polo Championships-twice while competing against his brother, John Hay Whitney. Whitney was also enor-mously generous and active in philanthropy, and the C.V. Whitney Cup celebrates his famous drive and competitive spirit, and carries on the legacy of a hugely talented and dynamic individual.

2012 Sunday Polo Date: March 4th

NAMING RIGHTS

• Title Sponsor of the USPA C.V. Whitney Cup.




• Name of tournament will be affixed to top of scoreboard during C.V. Whitney Cup.

• Sponsor will have a series of 6 teardrop flags erected along the entry of the club, throughout both tour-naments along entry road. (cost included) (5 weeks total)

• C.V Whitney Cup will be promoted with a series of wooden signs and village flags, which are installed along 120th to entrance of club for the duration of tournament. (Cost Included)


• Logo affixed to Game Day tickets for entire tournament


• Opportunity to present winning and runners up trophy each Sunday of the USPA C.V Whitney Cup.

Photo Opportunities available during ceremony and unique gifting opportunities are available.


• Sponsor to receive Full Page Ad in Polo Magazine: 2012 Season Guide.


• Logo inclusion on all marketing, promotions and advertising of USPA C.V. Whitney Cup


• Company Logo included in Weekly Game Day Program throughout season and most prominent during C.V Whitney


IPC MEMBER AND PLAYER EXPOSURE

• Sponsor will host a Signature Draw Party in advance of the C.V. Whitney Cup in the 7th Chukker. Guests will include players and patrons participating in the high goal season, as well as certain members of IPC. (Food and Beverage for up to 75 Guests included per tournament draw.)

• Opportunity for sponsor to create a signature Field Side Lounge to host guests, members, players etc. for the C.V Whitney Cup. Details and placement TBD.

• Two Customized IPC Member Mailings. (Artwork to be provided by sponsor and if opts for hard mailing, postage is billed separately)

HOSPITALITY

• Sponsor will receive a private box for 8 during the Sunday of the C.V. Whitney Cup, company logo


2012 Package Rate: $45,000| 25

Title Sponsor Ylvisaker Cup

William T. Ylvisaker 1924-2010

Named after William “Bill” T. Ylvisaker the 20-goal Ylvisaker Cup inspires the kind of fierce competition for

which the 7-goaler was notorious. Inducted into the Hall of Fame in 1996, Ylvisaker was Chairman of the USPA,

facilitated the development of the Palm Beach Polo & Country Club, helped establish the World Cup and Polo

Newsletter and founded the Polo Training Foundation. Starting his career captaining the Yale polo team, Ylvisa-

ker went on to win three U.S. Open Championships, two Coronation Cups and a Gold Cup. Equally competitive in

the boardroom, Ylvisaker transformed a small Chicago-area battery manufacturer into a billion dollar electron-

ics and technology conglomerate. Both the sport of Polo and the Village of Wellington owe a great deal of their

relative successes to Ylvisaker’s outstanding.

2012 Sunday Polo Dates February 5th and 26th

NAMING RIGHTS

• Sponsor will be the Title Sponsor of the Ylvisaker Cup.

SIGNAGE / ONSITE MARKETING



• Name of tournament will be affixed to top of scoreboard during Ylvisaker Cup.

• Sponsor will have a series of 6 teardrop flags erected along the entry of the club, throughout tournament along entry road. (cost included)

• Ylvisaker Cup will be promoted with a series of wooden signs and village flags, which are installed along 120th to entrance of club for the duration of tournament. (Cost Included)



• Opportunity to present winning and runners up trophy each Sunday of Ylvisaker Cup. Photo Opportuni-

ties available during ceremony and unique gifting opportunities are available.



• Specific Press Release Announcing Partnership upon execution, and logo and bio Inclusion on all pertinent press releases.

• Logo inclusion on all marketing, promotions and advertising the Ylvisaker Cup.


• Company Logo included in Weekly Game Day Program throughout season and most prominent tduring Ylvisaker Cup.


Title Sponsor Ylvisaker Cup


• Sponsor will host a Signature Draw Party in advance of the Ylvisaker Cup in the 7th Chukker. Guests will include players and patrons participating in the high goal season, as well as certain members of IPC. (Food and Beverage for up to 75 Guests included per tournament draw.)

• Opportunity for Sponsor to create a signature Field Side Lounge to hosts guests, members, players etc. during each Sunday of the Ylvisaker Cup. Details and placement TBD.


• Two Customized IPC Member Mailing. (Artwork to be provided by sponsor and if opts of hard mailing, postage is billed separately)

HOSPITALITY

• Sponsor will receive a private box for 8 during each Sunday of the 2012 Polo Season, company logo af-fixed, includes Valet Parking for guests.


Title Sponsor Joe Barry Memorial Cup

This prestigious 20-Goal tournament is named after the great American polo legend Harold “Joe” Barry. Elected into the Polo Hall of Fame in 1999, Joe” won six U.S Open Championships, three Silver Cups, three Gold Cups and achieved a 9-goal handicap before passing away in May 2002 at the age of 58. Heralded one of the best 4-goal players in polo history, the Texas native dominated the polo scene in the 1960’s and 1970’s and went on to coach the Isla Carroll team to more than 25 consecutive victories.

Described as “a galloping oak tree with the soul of a poet”, Joe continued the Barry family polo legacy and will be remembered both for his soft spoken and gentlemanly demeanor on and off the field and as an impenetrable Back with a killer long shot. 2012 marks the 8th year this memorial tournament will be played at International

Polo Club Palm Beach.

Sunday Polo Dates: January 15th-January 26th

NAMING RIGHTS

• Title Sponsor of the Joe Barry Memorial Cup




• Name of tournament will be affixed to top of scoreboard during Joe Barry Memorial Cup.

• Sponsor will have a series of 6 teardrop flags erected along the entry of the club, throughout both tour-naments along entry road. (cost included) (5 weeks total)

• Joe Barry Memorial Cup will be promoted with a series of wooden signs and village flags, which are installed along 120th to entrance of club for the duration of tournament. (Cost Included)

• Sponsor will receive a minimum of two 30 second Announcements during each Sunday Match

of the season.


• Opportunity to present winning and runners up trophy each Sunday of the Joe Barry Memorial Cup.

Photo Opportunities available during ceremony and unique gifting opportunities are available. | 27

Title Sponsor Joe Barry Memorial Cup (Continued)




• Logo inclusion on all marketing, promotions and advertising of Joe Barry Memorial Cup.


• Company Logo included in Weekly Game Day Program throughout season and most prominent during the Joe Barry Cup.



• Sponsor will host a Signature Draw Party in advance of the Joe Barry Memorial Cup in the 7th Chukker. Guests will include players and patrons participating in the high goal season, as well as certain members of IPC. (Food and Beverage for up to 75 Guests included per tournament draw.)

• Opportunity for Sponsor to create a signature Field Side Lounge to hosts guests, members, players etc. during each Sunday of the Joe Barry Memorial Cup. Details and placement TBD.

• Sponsor will receive a 2012 Season Long Corporate International Polo Club Membership (Food and Bev-erage Costs to be billed separately).

• Two Customized IPC Member Mailings. (Artwork to be provided by sponsor and if opts for hard mailing, postage is billed separately).

HOSPITALITY

• Sponsor will receive a private box for 8 during each Sunday of the 2012 Polo Season, company logo af-

fixed, includes Valet Parking for guests.


Official Auto Sponsor

NAMING RIGHTS

• Sponsor will receive exclusive rights in the auto category as the Official Auto of International Polo Club

and the entire 2012 Palm Beach Polo Season.


• Sponsor will be provided an exclusive auto display and sales area outside of the Grand Stand and Mem-ber areas of the club for the entire 2012 season. Sponsor will also have option to display up to two cars outside of the Lodge on Sundays.

• “Sponsor Parade of Champions,” a selection of sponsor vehicles, escorting the notables onto the field for the opening ceremony of each Sundays featured match. (Must provide a minimum of one vehicle for each Sunday of the 2012 Season for this purpose)

• There will be a special Sponsor VIP Parking area for all guests and members driving sponsor’s vehicles each Sunday. This will be in visible location, complimentary window wash included.

• All IPC Valet Parking Staff at IPC will wear Sponsored shirts on Sundays for the entire 2012 season. (Shirts to be provided by Sponsor, and will be worn by Valet staff each Sunday, with exception of during the three weeks of the Piaget Gold Cup Tournament)

• Sponsor will receive one 5x20 Field Side Sign on Partners Row. (cost of printing included)

• Sponsor Logo will be on the Presentation Awards Wagon, along with the other key partners for season.

• Sponsor will receive a minimum two 30 Announcements during each Sunday Match.

• Key Members of Sponsor Team will have presenting opportunities during the 2012 Season.

• Logo included in Weekly Game Day Program each Sunday throughout the 2012 Season.

TV, ADVERTISING PR & WEB

• Sponsor will receive a two page spread in 2012 Polo Magazine. (Editorial Opportunities available)

• Specific IPC Press Release Announcing Partnership with Sponsor at execution of agreement. Logo and bio inclusion on all pertinent releases throughout the 2012 season.

• Sponsor will have a prominent web banner on IPC website with Link to Sponsor website.

• IPC will produce a 90 second vignette during the 2012 season, which features the Sponsor and IPC part-nership in 2012.

IPC MEMBER AND POLO PLAYER EXPOSURE

• Opportunity to create two unique Sponsor Test Drive Events during the 2012 Season (Food and beverage costs billed separately)

• Sponsor will receive a 2012 Season Long Corporate International Polo Club Membership (Food and Bev-erage Costs to be billed separately)

• One Customized IPC Member Mailing – either hard copy or Eblast, (Artwork to be provided by sponsor –

for any hard mailings postage will be billed separately)

HOSPITALITY

• Sponsor will receive a private box for 8 each Sunday of the season, company logo affixed, includes Valet Parking for guests.

Package Rate 2012: $100,000

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Presenting Sponsors

Most Valuable Player Presenting Sponsor

• Opportunity to present Signature Gift to MVP Each Sunday of the 2012 Season.

• Results posted on Web and Facebook Each Week.

• Full Page Advertisement in Polo Magazine: Season Guide.

• 3x8 Field Sign.

• Company Logo Inclusion in Game Day Program each Sunday of Season.

• 4 Lawn Seats Every Sunday of 2012 Season.

Rate: 25,000 + Signature Gifts for MVP each Sunday of 2012 Season

Best Playing Pony Presenting Sponsor

• Opportunity to present Signature Gift to MVP Each Sunday of the 2012 Season.

• Results posted on Web and Facebook/Twitter Each Week.

• Full Page Advertisement in Polo Magazine: Season Guide.

• 3x8 Field Sign.

• Company Logo Inclusion in Game Day Program each Sunday of Season.

Rate: $25,000 + Signature Gifts for BBP each Sunday of 2012 Season

Sundays in The Lodge

LODGE TITLE SPONSOR

NAMING RIGHTS

• Sponsor will have naming rights to the Lodge on Sundays throughout the 2012 Season.

ONSITE SIGNAGE

• Sponsor logo will be affixed to front of Lodge facing Valet.

• Sponsor Logo will be affixed to Wooden Sign.

• Sponsor Logo will have tear drop flags leading up to the Lodge.

• Sponsor may create signature uniform for the check in girls at entry to Lodge on Sundays.

TV, WEB AND PR

• Sponsor will receive a two page spread in 2012 Polo Magazine. (Editorial Opportunities available)

• Specific IPC Press Release Announcing Partnership with Sponsor at execution of agreement. Logo and bio inclusion on all pertinent releases throughout the 2012 season.

• Sponsor will have a prominent web banner on IPC website with Link to Sponsor website.

• IPC will produce a 90 second vignette during the 2012 season, which features the Sponsor and IPC partnership in 2012.

IPC MEMBER AND POLO PLAYER EXPOSURE

• Opportunity to create two member driven events during season. (Details TBD)


• One Customized IPC Member Mailing – either hard copy or Eblast, (Artwork to be provided by sponsor – for any hard mailings postage will be billed separately)

HOSPITALITY

• 2 10 Person Tables in the Lodge for each Sunday of the 16 Sundays of the Season.

• Full Box in Grand Stand for Entire 2012 Season, with Company Logo Affixed. (Seating for 8 Guests)

Sponsorship Rate: $125,000| 31

VIP Corporate Hospitality Viewing Terrace & Veranda Tables

• Spectacular View of Match for 10-100 Guests. (Limited Seating Options)

• Live Music before match – Welcome Reception.

• Welcome Banners Leading up to the Lodge.

• Full Page Advertisement in Magazine.

• IPCC provides a selection of food and beverage options to choose from.

Please speak to your representative for further information and custom packages

FIELD SPONSOR

MAY INCLUDE

• Full Page Advertisement in Polo Magazine – Palm Beach Polo Season Guide

• 3x8 Sign with Company Logo in front of the Grand Stands every Sunday of the Season.

• Logo in Game Day Program for every Sunday of the Season.

• Logo on Sponsor Page of IPC website for entire season.

• 4 Season Long Lawn Seats for every Sunday of the Season.

• Private Box Seating for Season. (Seats 8)

• Field Side Table for Season. (Seats 10)

Package Rate: $8,500-$25,000

LIMITED AVAILABILTY

INTERNATIONAL WEEKEND SPONSORSHIP OPPORTUNITIES

Please ask your representative for further information

Dates: March 17th–18th

2012 POLO MAGAZINE

SEASON GUIDE FOR THE PALM BEACH POLO SEASON

POLO MAGAZINE INTRODUCTION

Polo Magazine serves as the annual season guide for the International Polo Club’s Palm Beach Polo Season. Af-

ter more than 100 years in publication, Polo Magazine is well recognized within the polo community as a true

insider’s guide. It reflects the unique Polo lifestyle, consisting of exciting features, fashion stories and coverage of

the world’s top polo seasons, giving the readers a glimpse into the real life of the equestrian and polo enthusiast.

2011 PALM BEACH POLO SEASONAMERICAN POLO PLAYER | NIC ROLDAN

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INTERNATIONALPOLOCLUB.COM 2011 POLO MAGAZINE

128 129

Nespresso Grande PavilionEvery Sunday January 3rd–April 18th, 2010International Polo Club Palm BeachPhotos by: LILA PHOTO

IPC’s Nespresso Grande Pavilion was host to a slew of fabulous events and guests throughout the 2010 season. With delicious Nespresso beverages or glasses of Veuve Clicquot in hand, Polo players mingled with South Florida’s movers and shakers, with the occasional celebrity sighting adding to the glamour of a fabulous Sunday.

Social Scene Rewind 2010

01

01.Fashion sponsor LUCA LUCA. 02. Matthew McFaul, Mi-

chelle McFaul, B. Michael, Mark-Anthony Edwards, Dr. Gaga. 03.

David Sabin and Wisler Pierre Louis. 04. Inside the Nespresso

Grande Pavilion on Sunday. 05. Driveway to the Nespresso

Grande Pavilion. 06. Sean Drake, Michelle Leshem, Jackie Mail-

he and Sasha Lauzon. 07.Scott Disick and Kourtney Kardashian.

08. Nancy Argott, Carlos, Danny Santiago, Stephen Boylan,

David Fittin (front). 09. Polyana Santos and Katie Francesconi.

01 02

0504

06 08

0907

03

10 11

0807

04 06

09

05

01 02 03

01. Sunny Bishop, Lauren Fleet, Kelena Kultiasnova, Sa-mantha Munday, Dawn Walsh 02. Brunch Guest Enjoying Champagne. 03. Martin Pepa, Becky Feldman and Michael Tomei. 04. Nic Roldan and Amber Valletta. 05. (Back row) Kris Kampsen, Brandon Phil lips, Luis Escobar (front row) Ali Solimine, Erica Phil lips and Georgette Escobar. 06. David Sabin, Angela Baker, Shamin Abas, Remi Laba, Aymeric Clemente. 07.Nacho, Jason Binn and Alan Lieber-man. 08. Guests in front of the Nespresso Grande Pavilion. 09. Ashlee Harrison, Misha Ezratti, Pier Harrison, Jessica Millman and Greg Lieberman. 10. Tiffany Levy, April Levy, Chelsea Harshman, Anand Ravipati, Jeff Blum and Becky Feldman enjoy a Veuve Clicquot Jeroboam. 11. Gleicy Santos and Isabelle Fontes enjoying a Nespresso.

Nespresso Grande PavilionEvery Sunday January 3rd–April 18th, 2010

International Polo Club Palm BeachPhotos by: LILA PHOTO

IPC’s Nespresso Grande Pavilion was host to a slew of fabulous events and guests throughout the 2010 season. With delicious Nespresso beverages or glasses of Veuve Clicquot in hand, Polo players mingled with South Florida’s movers

and shakers, with the occasional celebrity sighting adding to the glamour of a fabulous Sunday.

Social Scene Rewind 2010

Wanderersclubwellington.com1900 Aero Club Drive | Wellington FL 33414

American Polo Star Nic Roldan will

charge the field once again at In-

ternational Polo Club Palm Beach.

Swinging a mallet since he was a

toddler, and with a family history of Polo (father

Raul was a Polo player himself and has sup-

ported Nic since placing him on his first horse)

Nic seemed born to do this. In addition to shar-

ing a sport that means so much to him and the

community, Nic will continue his partnership as

a brand ambassador for Piaget for the 2011 Palm

Beach Polo Season. Having recently traveled to

Geneva, met with Piaget CEOs and toured their

international headquarters – Piaget’s shared

support and passion for the sport Nic loves

make the partnership a perfect match.

PoloSpotlight

2011 POLO MAGAZINE

87

POLO SPOTLIGHT | NIC ROLDANCOLUMN

INTERNATIONALPOLOCLUB.COM 2011 POLO MAGAZINE

110 111

Big In Japan!Japan’s graceful stone garden was the inspiration behind the latest camera made by LOMO. The CC A Japan Edition is so limited that only 1000 pieces are available worldwide. Available at lomography.com $399.

The Cultured GypsyLouis Vuitton’s 2011 European Cities City Guide includes unexpected cities such as Oxford and Porto Cervo to city favorites like Paris and Berlin. About 7,000 curated addresses to galleries, hotels, restaurants and more. Available at Louis Vuitton, $135.

It’s A Snap!Quintessentially, a club synonymous with quality accessibility 24 hours a day, 365 days a year for whatever your heart desires from hotels, to the opera, private jet service and more. With offices in every major destination you could say you have your very own PA worldwide. Available through Quintessentially, $1500./yr.

Sweet TalkFor the dark chocolate connoisseur, Noka presents the Vintages Collection. A compilation of the finest single estate dark chocolates that are individu-ally presented in an elegant black box. Available at Noka Chocolate, $49.

Ice BoxA tribute to the eternal style of Brut Yellow Label, Le Fridge is the new must have from Veuve Cliquot. This individual box is a nod to the refrigerators of the 1950s which keeps a bottle of Brut Yellow Label at the ideal temperature for at least two hours. Available at purplepalate.com, $90

Wake Up and Smell the CoffeeNow coffee lovers can get that coffee house feel with Nespresso’s chic coffee machine CitZ with milk frother for those perfect cappuccinos and lattes. Available at nespresso.com $349.

By: Michelle Leshem

FOR THE LOVE OF TRAVELING

FOR THE PALATE

FOR THE LOVE OF TRAVELING

Get Your Rocks OffFor the die hard guitarist, Rock Royalty introduces their customized one of a kind Kaged Black Stingray guitar featuring 1.66 carats in black and white diamonds set in sterling silver. The custom guitar is wrapped in natural black stingray with a white center cut diamond. Available at rockroyalty.com, $25,000.

Creative Use of SpaceSonoro’s limited edition Internet radio not only looks good but is multi-functional too! The MINI Rocks Sonoro radio offers listeners, 18,000 Webradio stations, an alarm clock, external iPod docking station and charging func-tion. Available at sonoro-audio.com, $645.

Safe & SoundAudiophiles around the world are rejoicing for Mcintosh’s newest stand-alone tabletop sound system with cd and mp3 player. Yes it’s pricey. But it’s also McIntosh...a brand synonymous with the highest quality sound system. Available at Mcintoshlabs.com, $7,500.

Soft As VelvetOnly the best in organic skin care when it comes to your lil’ bam-bini. Little Twig’s sage and mild skin care has soothing lavender and is certified cruelty free by PETA. Available at littletwig.com, $18.99

Not Your Daddy’s JukeboxThe latest in digital jukebox-es, Wurlitzer presents Lyra, the very best jukebox in its class. This jukebox’s modern makeover, comes with Adam Art audio, a 15” touch screen for creating an easy playlist and space for over 60,000 MP3s. Available at Gibson upon request. $3,393.

FOR THE KIDS

FOR THE LOVE OF MUSIC

Rock AroundThe ultimate in rocking fun for children, made from veneer core birch plywood, and with its Ger-man engineering to guarantee that smooth ride. Available at yliving.com, $290.

Lyrically JuicyRaffa and Rainer, Miami’s favorite folksies bring you a melodic body of jazz, blues and folk that not only comforts your soul but is the perfect background music for dinner parties to decompressing. The album took two years to create, with 30 guest musicians and more than just a small dose of layered sounds. Available on itunes.com and Sweat Records, $10.

POLO MAGAZINE DISTRIBUTION

10,000 copies distributed continually during 2012 Season in members’ areas and at the Lodge, at regional

hotels, boutiques, hair salons throughout South Florida, as well as mailed directly to the polo community

throughout the United States, and select oversees locations.

POLO MAGAZINE ONLINE

Readership: 5,141 Readers

120,586 Unique Page Views

POLO MAGAZINE RATES (ALL FULL COLOR ADS)

Color, full page, non-cover (8-3/8”x10-7/8”) .................$3,200

Color, half page, (8-3/8”x 5-7/16”) .....................................$2,200

Color, 2 Pg. Spread (16-3/4” x 10-7/8”) ............................$5,750

Front Cover Gatefold (16-3/4” x 10 7/8”) ........................$9,500

Page 2 (8-3/8”x10-7/8”) .........................................................$6,500

Back Inside Cover (8-3/8” x 10-7/8”) ................................$6,500

Back Cover (8-3/8” x 10-7/8”) .............................................$6,500

MAGAZINE DEADLINES

Artwork Due: December 5th

Release Date: January 2nd

Jewelry CreditsOn Him: Piaget Polo Fortyfive chronograpgh in titanium on white rubber strap.

Girl With Glasses: Piaget Ladies Polo Fortyfive in white gold with diamonds on white rubber strap. Piaget Funny Heart Earings in white gold and onyx. Piaget Possession Celebration chain ring in white gold.

On Her: Piaget Possession Toi Et More bracelet in white gold with diamonds.

Fashion CreditsOn Him: Swim Trunks, D&G, Saks Fifth Avenue Palm Beach.

On Blonde: Swimsuit, Red Carter, Everything But Water, Boca Town Center. Sun Glasses, Tom Ford.

On Brunette: Swimsuit, Red Carter, Everything But Water, Boca Town Center. Sunglasses, Chanel.

On Brunette With Hat: Swimsuit, Red Carter, Everything But Water, Boca Town Center. Staw Hat, John De Medeiros, John De Medeiros Boutique Worth Avenue. Scarf, Emilio Pucci, Emilio Pucci Boutique Worth Avenue.

67

Jewelry CreditsBrandon Phillips: Piaget Polo in rose gold on brown alligator.

Matthew Kibble: Piaget Polo Fortyfive Chronograph with cutaway dial in titanium.

The Prodigy: Piaget Polo Fortyfive Standard Automatic with cut away dial in titanium.

Jeff Hall: Piaget Polo Fortyfive Chronograph in. *All Piaget Polo Fortyfive watches on black rubber strap

Fashion CreditsOn Her: Dress, Milly, Jacket-St. John, St. John Bou-tique Worth Avenue. Belt, Neiman Marcus Private Label, Neiman Marcus, Boca Town Center. Boots, Tory Burch, Tory Burch Boutique Worth Avenue. Sunglasses, Gucci, Neiman Marcus Boca Town Center

On All Players: Polo Uniform

On Prodigy: Jeans, The Tackeria Wellington, FL Boots, The Tackeria Wellington, FL Knee Pads, The Tackeria Wellington, FL

69

Jewelry:Piaget possession earings in white gold with diamonds,limelight party cocktail ring in white gold with diamonds, sapphires and pink tourmaline.Piaget rose motif necklace with pave diamonds.

Fashion:Gown, Herve Leger by Max Azria,Herve Leger Max Azria Boutique Worth Avenue.

77

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International Polo Club Marketing Department

[email protected]

+1.561.204.5687 x 127

International Polo Club Palm Beach

3667 120th Avenue South

Wellington, Florida 33414

Internationalpoloclub.com

2012 palm beach polo season sponsorship deck

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