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“Estrategias de comercialización online de arte”
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Globalización
Democratización del arte
Tecnología al servicio del mercado del arte
Difuminación de barreras
Estrategias de distribución más complejas
Internet = “Disrupción” parcial en el mundo del arte
Tendencias del mercado del arte
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Cómo buscan los coleccionistas
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Cómo buscan los coleccionistas
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the-death-of-the-artist-and-the-birth-
of-the-creative-entrepreneur
¿Qué estrategia adoptamos?
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Estrategia de distribución online(I)
the-death-of-the-artist-and-the-birth-
of-the-creative-entrepreneur
Recomendamos crear un“Ecosistema de distribución online”1) Venta directa en mi web2) Presencia en plataformas de arte
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the-death-of-the-artist-and-the-birth-
of-the-creative-entrepreneur
Ventas directas- Marketing online
Posicionar mi web
Crear contenidos (Blog)
Newsletters
Comunicación y PR
Dinamizar redes sociales: Instagram, Facebook, Twitter
Estrategia de distribución online (II)
Ventas indirectas- Plataformas comercialización
Crear perfiles
Subir obras: fotos, textos,
Contestar peticiones
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Ventas directas- Marketing online
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Venta directa (I)
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of-the-creative-entrepreneur
Venta directa (II)
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the-death-of-the-artist-and-the-birth-
of-the-creative-entrepreneur
Venta directa (III)
Comprar tráfico c.pc (cost per clic)
Google AdwordsBarnebys….
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Ventas indirectas- Distribución en plataformas
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Venta en plataformas online (Artsy)
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of-the-creative-entrepreneur
Venta en plataformas online (Invaluable)
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Venta en plataformas online (1stDibs)
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of-the-creative-entrepreneur
La estrategia de distribución perfecta
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Quiénes somos