_

Image to the right displays the net format used to create our Tomatto shape_

All forms are created with cut or folded paper with print techniques applied to them.for example screen print would be used to apply a print giving he appearence of a texture or finish.

_

The image to the right is just a digital mock up of how the 3 dimensionsal forms will look once assembled details on the top would be laser cut or die cut from different stock then applied later.

The idea is that a different stock would be used for each different aspect of the pizza and the audience would interact with the product and select there personal favourites.

_

And this image shows a digital mock up of how the slices of pizza would be formed in terms of slicing aspects of the pizza making it as realistic as possible.

01

_

What forms are being created for the pizza.

_Pizza Base_ Cheese_Tommato_Parma ham_Jalapinos_Pepperoni_Green Peppers_Mushrooms

_

The other main aspect of this design would be the publication that would accompany the pizza, a menu style publication that will display the ingredients of the pizza but in turn display the information of the stock so as the audience get involved they would for example love the look and feel of the Mushroom_ they could then refare back to the menu and find that the mushroom is Fedrigoni Grey matte 300gsm.

_

In terms of delivery we decided that the most effective technique would be too deliver directly and we thought what achieves this but also communicates affordability and is a fun idea. So we decided the design would be delivered just how a normal pizza. This ensures that the audience recieves it and is a fun innovative method of doing this so will therefore be memorable.

02