ANKAN PRATIK ROY

FASHION STYLING

“Taking inspiration from ‘environmental art’ of post modernism, create a look

and submit complete story.

“

THE BRIEF

“ENVIRONMENTAL ART:

Often using the land itself as their material, permanent or impermanent, these works transform some section of the environment, calling attention both

to the land itself and to the hand of the artist.

POST-MODERNISM: It offers something for everyone by accommodating a wide range of styles,

subjects, and formats, from traditional painting to installation and from abstraction to illusionistic scenes. Postmodern art often includes irony or

reveals a self-conscious awareness on the part of the artist of the processes of art making or the workings of the art world.

“

THE DEFINITION

INSPIRATIONS

BRAINSTORMING

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COLOUR BOARD

#7499a3

# ffd154

# 601d27

# 9b6749

# d2cbbe

ABOUT THE SHOOT

Taking inspiration from environmental art and the post-modernism, I took upon them in my fashion styling assignment, and after brainstorming and taking inspirations, I came up with

two shoots. One being an ‘on-location’ shoot and the other being a ‘studio’ shoot.

STYLING SHOOT #1

MOODBOARD

THE FIRST LOOK

Inspired by the concept of a mermaid, it is about the life of a girl who breaks the norms of the society and is based upon the patriarch of the society that she is

breaking off to.

This whole setup was done in the NIFT Campus, with the makeup and the final shoot was taken in the

riverside (in Gupt Ganga), Kangra.

STYLING ELEMENTS

Heavy Eyebrows

Use of Blushers

Use of Snail Shell as a head gear

Beads and braided bracelet to signify the environment of a beach

STYLING SHOOT #2

MOODBOARD

THE SECOND LOOK

This shoot is based upon the barriers of the society that a man should follow a set of rules to live in the

society. Anything that he does that the society doesn’t accept to gets procastinated and is looked down

upon.

By taking inspiration from Andy Warhol’s influensive ‘Pop Culture’, this shoot was a mix of both Post-

Modernism and Environmental Art.

This shoot was done and post-processed in the studio and the campus of NIFT.

CREDITS

MODELS: Rohan Singhal & Shivalika Chandel

PROPS: Niyati Hirani, Divya Deora Teresa Sabastian (Costumes and Touch-ups) Rahul Pandey (Lens and his advice) Rajeev Solyam (Garment) Vishnu Bhaiya (Nano Rentals) ASSIGNMENT: Mrs. Apla ShrivastavGIVEN BY (Thanking you for the wonderful assignment)

THANK YOU