fashion media styling newspaper
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Course newspaper, July 2012TRANSCRIPT
FMSFashion Media Styling
JULY 2012
F ashion Media Styling is a new and exciting course at theLondon College of Fashion, which offers students from the UK and around the world the opportunity to
explore London’s unique, eclectic, creative environment during their education as stylists.
The course provides students with solid grounding in styling skills relevant to fashion, advertising, film and entertainment.This practical training is complemented by theoretical studies that help students to develop, explore and articulate engaging ideas and collaborations. The course has strong links with the LCF Graduate School, which expose students to working stylists, hair and make-up artists, photographers, curators, designers and journalists.
The current students have evolved their own personal concepts for fashion-styled images. The collective effort represents a celebration of difference, the curious and creative that reflects the Fashion Media Styling students, their individual work and identity. This in turn is representative of what we encourage on this course - unique points of view, courage, creativity and discovery with a global audience.
To my students, I hope that this course has helped you in your growth and education as creative professionals. I wish you all the very best in your future careers.
FASHION MEDIA STYLING
Diana Donaldson – Course DirectorThis Fashion Media Styling newspaper has been generously sponsored by:
London College Of Fashion / Fashion Media Styling © 2012. All Rights Reserved
LCF’s Graduate Diploma in Fashion Media Styling has been created as an educational space where visual communicators of the future can develop and thrive. Conceived as a nurturing and supportive environment where
diverse and creative image makers can develop, explore, interrogate and challenge current fashion ideas, it is a course that combines practice with theory, commerce with creativity, surface and depth.
In contemporary fashion culture, the stylist is central to the interpretation and visualization of fashion concepts and ideas. It is stylists who direct the imagery that we see all around us in magazines, videos, websites and commercials. They see the world in pictures and through these visions, they often take us, the viewer, on journeys to new places where we experience fresh sights, engage with unexpected stories and are able to feel a plethora of emotions.
While the status of the fashion stylist has, in the last forty years, been progressively magnified, resulting in the profession’s commodification – stylists who are celebrities or brands in their own right – every stylist’s reputation is founded on creative teamwork. It is a discipline that is inherently collective. In order to create images which catch the eye and hold the imagination, whole teams of creative individuals must be skilfully orchestrated: photographers, make-up artists, hairdressers and models must all be in tune, singing together harmoniously.
When we, the viewer, see pleasing, compelling or eye-catching fashion imagery, we are unlikely to be aware of the work that goes in to making this magic happen. In the process of constructing images for fashion media, the stylist must liaise with agencies, PR’s, designers and technicians.
They must consider the logistics of location, studio, lighting, production and the aesthetics of composition, proportion, colour and texture. They work with bodies and spaces, narrative and abstraction, to turn the pictures in their minds into pictures on the page or imagery for the screen.
The glossy pictures that are delivered at the end of this journey, typically belie the complex, multi-layered processes that underpin their creation alongside the energy, resourcefulness and creativity needed to make them happen and come alive.
While the Graduate Diploma in Fashion Media Styling says goodbye to the graduating class of 2012, the fashion industry is waiting to say hallo.
NILGIN YUSUF, founder of Graduate Diploma in Fashion Media Styling; Programme Director of Media, Graduate School, LCF.
Special Thanks:I would like to express my gratitude to everyone who has contributed to the rich and diverse learning experienced on this course, with special thanks to:
John Bottomley, Rachel Husband, Sarah Chadwick and all the team at Damart who gave the students an opportunity to execute a substantial and engaging industry brief. It was a pleasure working with a witty team and a progressive brand.
Nick from Denny’s, whose industry brief encouraged a dynamic and bold approach to styling this established label.
Those who were willing to share their professional experience, knowledge and time. Alexandra Plesner www.lounoir.com, Naomi Gray www.naomigraystyling.com, Sanyika Odieté demographiconline, Fabian Hirose, Kurt, Annika and Kerry at Junky Styling, Ceri at Exposure, Fiona at National Costume Hire, Vineeta Tripathi and ‘June’ Hyeon Jeong Ji.
The teaching team at LCF: Andy Lee, Mirsini Trigoni, Janice Miller, Diana Aronstram, Rod Taite, Hannah Dinmore and Frauke Lehmeier. Your contributions have been instrumental in the successful delivery of this course.
Programme Director Nilgin Yusuf for all your support in my new role.
Justyna Mysior, despite your tiny frame you work like a Trojan!
Graphic designer David Mills. You have worked above and beyond. No more emails with “Re: One more thing David”, until next year maybe…
DIANA DONALDSON, Course Director: Graduate Diploma in Fashion Media Styling.
Photography: Máté Dobray (http://www.matedobray.com)Make up: Siwan Hill (http://www.siwanhill.weebly.com)Model: Stephanie @ Swan Models Management
Silvia Suarez
"Art should comfort the disturbed and disturb the comforted"
Cesar A. Cruz
There has to be a story behind a shoot. Otherwise, your photos would be among the hundred of images we
see daily and no one remembers.
Made in Spain: Handmade and tradition highlight the cultural roots
of an industry more present than ever in current fashion. Southern roots and embroidered garments
portrayed by the new generation of Spanish beauty.
Wings are the ultimate hope, the desire to fly and everything positive. It’s the symbolism of spiritual freedom and liberty-poetic in its essence, the sacred flight of joy, hope and acceptance.
The story being a fashion story of the portrayal of emotions, takes a bird – the winged creature as a metaphor to express emotions and stages of grief. The story has a poetic and philosophical value. The metaphor of a bird expresses the emotions of a person going through a loss, is grieving and expresses many negative emotions before reaching the stage of acceptance and hope.
It’s a journey of emotions.
A special thank you to the designers who have supported my work including: Rumina Khatun (Jacket above).
Neha Taneja
www.nehataneja.com
Photography: Luca Maria PiccoloStyling and Concept: Neha TanejaStyling Assistant: Hui-Min HuangMake-up and Hair: Polly MannModel: Chanie Munn
“And there was acceptance and the final flight. The flight of joy.”
Neha Taneja
Styling: Su Fang Yi (Sue)Photograph: Ioana VrabieMake-up: Ling CheungModel: Nicolett Ouertani (from Model-Union agency)
Su Fang Yi (Sue) is a Taiwanese stylist, who recently studied her Graduate
Diploma from London College of Fashion in Fashion Media Styling course.
She was born and raised in Taipei, Taiwan. She has studied journalism
in college in Taiwan. This educational experience gives her a different
perspective to interpret her fashion works with a background of cultural
study, sociology and anthropology. Her work is playful and sometimes eccentric.
Her final project is “the Flâneur of London”. She took inspiration from
those Londoners who run to work and back home. In her imagination,
these people resemble the Flâneur in Baudelaire’s poem — a city observator.
Each scene and each look is represented an area of London and the local
residents. She creates a modern and chic sports look to represent the unique
dressing way of the Londoners.
Su Fang Yi
“Adept of the joys of watching, connoisseur of empathy, the flâneur finds the world ‘picturesque’.” Susan Sontag
Claudia Ke
Claudia Ke is a London based fashion stylist and art director, who will soon graduate from the London College of Fashion. Her final major project is inspired by Modern Women.
In her eyes, modern women represent change, freedom and independence. They are, however, not the antithetical poles of the “mother”, the traditional icon of domesticity. Modern women play different roles: competing with men at work, undertaking most of the housework, and being a caring mother at home. In the artist’s eyes, this project intends to explore different sides of modern women and present to people the brave, independent, and hard-working modern women.
[email protected]/claudiakefashionstylist
Art Director & Stylist: Claudia KePhotographer: Chris WilliamsDesigner: Danxia LiuModels: Agata MazurMUA: Helen DruryHair Stylist: Lily Park
Aya Tsuchii
Designer: Moran YiPhotographer: Francois Rocquemont
Hair Stylist: Show FujimotoMake Up Artist: Yoko Nakata
Stylist: Aya TsuchiiModel: Becky (Milk Model Maganement)
My ideas usually come from nature, sustainability and culture, which is highly connected to my previous studies in Forest Science and Resource.
For these images, I collaborated with a young designer, Moran Yi, who designs sustainability garments. Her concept was inspired by the children’s book ‘Where The Wild Things Are’. We wanted to express feelings of nature, as well as really wanting to convey qualities of fantasy, loneliness and a dream-like mood. It was a great experience to collaborate and create such a fairytale story with Moran.
My Dear friends, Moran, Francois, Show, Yoko and Becky.
Tons of thanks and lots of love.
Charlene Cheng I am studying Fashion Media Styling at London College of Fashion. The inspiration of these two images comes from the concept of Futurism, which was the modern art and social movement.
One image, shows the two models interacting with each other below some classical sculptures, signifying the concept of loathing everything old. The other image shows a robotic looking model eating metal spaghetti, depicting the concept of admiring everything new.
I’ve used exaggerated ideas inspired by the attitudes of Futurism.
Photography: Rose LeinMakeup: Ivona Milosevic from MKS-milano
Stylist: Charlene ChengHairstylist: Daniela Maginetti from MKS-milano
Models: Quirine Engel and Brittany Hollis from Whynot Models
Marta Vall
Photography: Erin GordonMUA: Siwan Hill
Models: Caroline and MilaStyling: Marta Vall
Spanish-born fashion designer turning into stylist and occasional photographer, who enjoys creative life in London and can be found at any music festival. She focuses on manipulating clothes; dying fabrics and explore new boundaries within hot topics in fashion. For this project, she got inspired by pollution and the earth damage to raise awareness and make a statement about environment in society.
Alexandra Van Houtte
Photographer: Sya GroosmanMUA: Yura Do and Chloe HanModel: Amélie Gérard Stylist: Alexandra Van Houtte
Alexandra Van Houtte is a half French half English stylist who has lived between Paris,
London, Shanghai and Beijing. Alexandra believes that fashion is a form of art that can communicate
emotions, put forward an impression and most importantly evoke feelings.
She says it is ‘a beautiful way to escape’. She mostly applies all of the different cultures,
traditions and people she has met over the years of travelling towards something creative, a new vision.
“What the caterpillar calls the end of the world the master calls the butterfly.”
Richard Bach
alexandravh.tumblr.com
Jasmine Offor
Art Direction & Styling: Jasmine OfforPhotographer: Diago Mariotta Mendez
Hair& Make-up: Luka WatabeModel: Luba @ Nevs Models
Artist, writer, cool-hunter, fashion stylist and lover of all things positive, Jasmine Offor has been a creative force from a young age. Initially drawing inspiration from her heritage of Nigerian and Brazilian parents, Jasmine has always been intrigued by bringing creative thoughts to life.
With a B.A. in Advertising Art Direction from Temple University in Philadelphia U.S.A, Jasmine decided to take the next big step and move to London to pursue her love for fashion styling.
Her passion for discovering the next best thing and fashion lifestyle brands is something she hopes to one-day tie together in a role of a Fashion Market Editor. Jasmine hopes to continue her journey as a creative enigma, inspiring and being inspired by everything around her.
Emily JoyKampen
Photographer: Stuart McCarthyMakeup Artist and Hair: Minkyung KimModel: Marina RuizStylist: Emily Joy KampenStyling Assistant: Lara Kalis
Emily Joy Kampen is a fashion stylist currently studying a postgraduate degree in Fashion Media Styling from the London College of Fashion. Before coming to London, she obtained her degree in fashion business at the Fashion Institute of Design and Merchandising in Los Angeles. California, being her home state, is one of the greatest influences on her work. The culture and lifestyle inspire her carefree and casual chic approach. Inspired by the songs California Dreamin’ (The Mamas and the Papas) and LA Woman (The Doors), she used bold colours and patterns to create the west coast vibe and yet mimic the feeling of these songs. Her goal was to achieve a final product that expresses bliss and freedom. With rays of sunshine beaming, one would think it is the land of the surf and sand.
Lara Kalis
Graduating with a degree in Art History from Montreal Canada, Lara decided to continue her studies at the London College of
Fashion with a degree in Fashion Media Styling. With a passion for art and fashion, Lara realized that the combination of both is
surreal and used that to her advantage.
For the final project, Lara aimed to create striking images simply by looking at iconic designers and artists such as Karl Lagerfeld and
Salvador Dali. Using a balanced composition and a creative eye, a timeless item is portrayed in a different light as new meaning has
been incorporated into the styling of an iconic fashion piece. The notion of timelessness is one that inspires many of Lara’s works.
Model: Hayley @Oxygen ModelsPhotographer: Ashima MehraMake up & Hair: Josephin MartensStylist: Lara KalisStyling Assistant: Emily Joy Kampen
The images here are for a sophisticated fun editorial that is heavily influenced by Miami and its Art Deco design.
The shoot is set in Miami among quintessential Miami landscapes and buildings. Miami is famous for the great amount of Art Deco design so Emily used pieces which seemed to have an Art Deco influence, bright colours, strong design, shapes, lines and decorative elements.
This clothing allows for all-day versatility, whether lunching with the ladies, at the office or for a glamorous night on the town, which is very true to Miami lifestyle.
Before The London College of Fashion Emily was living in Toronto, Canada working in fashion and advertising design after receiving her Bachelor in Design from the renowned art and design school The Ontario College of Art and Design.
Emily Brennenstuhl
Models: Marina Ruiz (freelance) Stylist: Emily Brennenstuhl Photographer: Xavier FiddesHair/Make up: Josi Martens
Photography: Luca Maria Piccolo Styling and Concept: Neha TanejaStyling Assistant: Hui-Min Huang Make-up and Hair: Polly MannModel: Chanie MunnJacket: Rex Lo
Graphic Design and Production: David Mills
Supported by:
fashionmediastyling com