fashion & design channel (live idtv) - lifestyle and ecommerce tv - 1 fashion serial and 4...
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Fashion & Design Channel (Live iDTV) - Lifestyle and ecommerce TV - 1 fashion serial and 4 fashion showsTRANSCRIPT
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INTRODUCING LIVE IDTV
FASHION & DESIGN CHANNELA tour of business plan features
Internet TV
integrating lifestyle and ecommerce TV channels
New fashion ecommerce and media approach Achieve 51.232 hits a day and 18.7m hits a year per area
producing 1 ongoing serial and 4 themed shows per week
processing 491 purchases and bookings per day and location
Emerging online TV revenue business models (New advertising formats, ecommerce and media approaches)
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Live TV
Fashion Designers
Fashion Trends
Fashions Weeks F. Showrooms Fashion Club
(Content shown is figurative)
eB
ePay
eL
Live iDTV Channel
Fashion & Design Channel »
Live Webcasting
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Live TV
Fashion Designers
Fashion Trends Fashion Weeks F. Showrooms Fashion Club
Chatting Room
eB
ePayeL
Live iDTV Channel
Fashion & Design Channel »
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Live TV
Fashion Designers
Fashion Trends Fashion Weeks F. Showrooms Fashion Club
Video on Demand
eB
ePayeL
Live iDTV Channel
Fashion & Design Channel »
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Integrated Applications:
Live TV Fashion
Designers
Fashion Trends
F. Social Games
Fashion Club
F. Showrooms
Fashion Weeks
Fashion Tours
(Content shown is figurative)
eB
ePayeL
eBookings
Live iDTV
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lifestyle and ecommerce TV channels
Internet TV
Innovation in ecommerce and media
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reality shows and direct online sales
Live TV
Media productions supporting ecommerce
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FREE VIEW
SUSTAINED ON CONSUMPTION
GRADUAL GROWTH ON DEMAND
SCALING QUALITY ON REVENUE
Internet TV
Channel
Live Webcasting and VoD
Channel Development Pace
In-house to studio productions
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• FASHION & DESIGN CHANNEL »
LIFESTYLE CHANNEL WEBCASTING AND VOD ECOMMERCE AND MEDIA
Live TV
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• FASHION & DESIGN
CHANNEL »Functions and FeaturesLIVE FASHION WEBCASTINGFASHION EVENTS ORGANIZATION
VIRTUAL STORES AND SHOWROOMS
Internet TV
Live TV
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FASHION LIVE VIDEO TOURSFASHION TOURS ORGANIZATION
FASHION TRAVEL AND LEISURE AGENCY
Internet TV
Live TV
Functions and Features
• FASHION & DESIGN
CHANNEL »
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LIVE FASHION SHOWSFASHION SHOWS ORGANIZATION
(FASHION DAYS)
FASHION EBOOKING AND ETICKETING
Internet TV
Live TV
Functions and Features
• FASHION & DESIGN
CHANNEL »
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LIVE FASHION PERFORMANCES (CAT WALKS AND EXHIBITIONS)
LIVE FASHION DESIGNERS STUDIOS FASHION PRESENTATIONS AND
RELEASES
Internet TV
Live TV
Functions and Features
• FASHION & DESIGN
CHANNEL »
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FASHION ACADEMY AND STUDIOFASHION DESIGN TUTORIALS
(CLOTHES, SHOES AND ACCESSORIES)
FASHION AUTO DESIGN AND PRODUCTION
FASHION BRAND DESIGN ROOM
Internet TV
Live TV
Functions and Features
• FASHION & DESIGN
CHANNEL »
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VIRTUAL FASHION CLUBFASHION ACTIVITIES
ORGANIZATIONFASHION CLUB EVENTS AND
EBOOKINGFASHION AND DESIGN SOCIAL
GAMES
Internet TV
Live TV
Functions and Features
• FASHION & DESIGN
CHANNEL »
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FASHION AND DESIGN SOCIAL GAMES:
DESIGNING MY WARDROVE(DESIGN OF CLOTHES AND ACCESSORIES CUSTOMIZING TEMPLATES,)
FASHION VIRTUAL LIFE (PROFILES AS MODEL, DESIGNER, STYLIST, ETC)
VIRTUAL FASHION ADVENTURES(SIMULATIONS OF CATWALKS, BACKSTAGE, SHOWROOMS, STUDIOS, ETC)
VIRTUAL FASHION SHOPPING(ANIMATED VIRTUAL BOUTIQUES, STORES, SHOPS, ETC - MULTIMEDIA)
Internet TV
Live TV
Features
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Channel Users-viewers, Content and Locations
200.000 to 1m users in UK & Spain
1.8m to 8m users in Europe & America
1m to 6m users in Asia & Africa
3m to 15m users Worldwide
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Channel Users-viewers
Channel Users-viewersOccupation students and professionals
User level social media and internet savvy
Access from home, mobile phones and work
Activity use entertainment and marketing
User type consumers and businesses
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Channel Content
Channel Content
Live Shows and Events
Live Fashion and Designers
Live Users and Social Media
Live Club and Social Games
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Channel Content
Live Content and TV Shows Production
The main content sources are of four different types: In-house programmed feeding system.
Users content, video and home media productions.
Business customers content and media productions.
Fashion and design low-cost media productions.
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Channel Content
Live Content and TV Shows Production
In-house programmed feeding system: Video/Live feeding and RSS from sites, channels, youtube, etc.
Users shared content:
Content, video and home-made media productions.
(In-house and users home production)
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Channel Content
Live Content and TV Shows Production
Business customers low-cost media productions:
In-house marketing productions. Live events streaming. Real-time shows production.
Live iDTV low-cost media productions:
PR and publicity for business customers.
Live events streaming and video shows.
Ongoing serial programs and shows.
Reality shows focused on lifestyle activities.
(Reality shows focused on lifestyle and business activities)
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• FASHION & DESIGN
CHANNEL »Live serials and shows worldwide, mainly promoting
brands
FASHION TRENDS IN THE WORLD
FASHION DESIGNERS IN THE
WORLD
FASHION WEEKS IN THE WORLD
FASHION SHOWROOMS IN THE
WORLD
Live shows from fashion gurus
Live shows from best designers
Live fashion weeks worldwide
Live shows at best showrooms
Live TV
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• FASHION & DESIGN
CHANNEL »Live serials and shows worldwide, mainly promoting
brands
FASHION TRENDS IN THE WORLDLive shows from fashion gurus
Live TV
Show Description:
A portrait of differentiated fashion trends presented by fashion gurus (models, designers, journalists, etc). Going through the time to the present, profiling trends origin, formation, scope, impact, influence and contribution.
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• FASHION & DESIGN
CHANNEL »Live serials and shows worldwide, mainly promoting
brands
FASHION DESIGNERS IN THE
WORLDLive shows from best designers
Live TV
Show Description:
Profiling of designers (established and new ones) focusing on different styles and regions. A view of fashion designers in the world from vintage to nowadays by episodes including catwalks promoting new designers, models, fashion professionals and firms (partnering agencies and freelancers).
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• FASHION & DESIGN
CHANNEL »Live serials and shows worldwide, mainly promoting
brands
FASHION WEEKS IN THE WORLDLive fashion weeks worldwide
Live TV
Show Description:
Exclusives, follow ups and insights into the fashion weeks shows, back-stages and preparation (organization) of all the most important fashion weeks in the world. Chronologically coinciding with the closest fashion week events webcasting live and doing interviews (shows focused on fashion weeks).
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• FASHION & DESIGN
CHANNEL »Live serials and shows worldwide, mainly promoting
brands
FASHION SHOWROOMS IN THE
WORLDLive shows at best showrooms
Live TV
Show Description:
Live shows at selected showrooms organizing live events for seasonal presentations, PR and promotions. Including in-house designers hosting, catwalks, samples distribution and interactive social games focused on fashion sales promos.
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• FASHION & DESIGN
CHANNEL »Live serials and shows worldwide, mainly promoting
brands
FASHION AND DESIGN IN THE
WORLDLive serial introducing highlights of the 4 fashion shows
Live TV
Show Description:
An introduction of the 4 fashion shows focused on exhibitions, works and highlights of trends, designers, weeks and showrooms shows. Exploring geographical areas, cultures and styles including industry situation and realities.
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Channel Locations
Channel Locations
Starting-Up: London and Madrid
Growth: Berlin, Paris, Milan, NY, LA, Miami, Buenos Aires, Sao Paulo, Mexico DF, Moscow and others
Expansion: Beijing, Shanghai, Hong Kong, Delhi, Mumbai, Tokyo, Yokohama, Osaka, Bangkok, Singapore and Dubai
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Business Planning Internet TV
Within a fast working pace in a 60-month period it projects to generate £3.65m by direct online sales, franchising and licensing.
It aims to reach 15m users and consumers within 21 countries establishing operational bases in main cities.
Business Strategy:Fast Growth & High Returns
Financials: 5 Year Results & Ratios
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BUSINESS STRATEGY:FAST GROWTH & HIGH RETURN
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Fast Growth and High Return
Our fast growth and high return business strategy aims to develop a considerable number of business opportunities.
We will develop revenue streams creating business models partnering established firms (JV and M&A) and on our own.
Businesses as Flash Sales, Daily Deals, Direct Warehouse, Designer Request, eTailor, Auto Design and other fashion business models.
Fast Growth & High Return
Flash Sales
Direct Warehou
se
Designer
Request
Daily Deal
s
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Live Business Models and Trade Marks
Fashion & Design
Brands
Flash Sales
Direct Warehous
e
eTailor
Designer
Request
Daily Deals
Auto Design
Live Flash Sales™ Live Direct Warehouse™
Live Daily Deals™
Live Auto Design™
Live eTailor™
Live Designer Request™
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Business Development Targets
Users, consumers and main business customers:
Model a 15m users and consumers base with an average expenditure of £19,4 per month and £233,3 per year.
Develop a main business customer base of 137 B2B firms, focusing mainly on SME distributors within targeted areas, and establish a final B2C business customer matrix of 5.000 firms.
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Business Development Targets
Costumer revenues, growth and market share:
Provide an average revenue for main B2B business costumers of £44.444 per month, £533.333 per year, and for final B2C business customers of £8.333 a month, £100.000 a year.
Support continuous growth of main business customers (distributors) to reach a B2B market of £102m integrating and developing their online B2C business clients achieving a total final market of £700m.
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Business Development Targets
Transactions and distribution:
Process in year 5 3.762.493 transactions with an average charge from 0.25% (payments) to 5% (distribution) operating and distributing in 21 areas (EMEA, America and Asia):
Year 1 – 187.022 transactions operating in 2 areas: UK and Spain.
Year 2 – 358.613 transactions operating in 6 areas: Europe and America.
Year 3 – 793.651 transactions operating in 12 areas: EMEA and America.
Year 4 – 2.131.099 transactions operating in 21 areas: EMEA, America and Asia.
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Business Development Targets
Communication and Media:
Achieve in year 5 1.075.872 hits per day, 392.7m hits per year and 10‰ hit efficiency (10 hit-into-click
conversions out of 1000) producing 1 ongoing serial and 4 themed shows:
Year 1 - 102.464 hits per day, 37.40m hits per year and 5‰ hit
efficiency.
Year 2 - 171.934 hits per day, 62.76m hits per year and 6‰ hit efficiency.
Year 3 - 326.158 hits per day, 119.05m hits per year and 7‰ hit efficiency.
Year 4 - 729.829 hits per day, 266.39m hits per year and 8‰ hit efficiency.
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Business Strategy
Opportunity Identification
Partnerships and Alliances
Product Development
Worldwide Implementati
on
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Exploiting Existing Market
New Business
Opportunities
Franchising Licensing
Business
Growth
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Growth: Europe & America
Expansion: Asia & Africa
Initiation: UK & Spain
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Init
iati
on
– U
K &
S
pain
Starting-up:
London and Madrid
Gro
wth
– E
uro
pe &
A
meri
ca
Growth:Berlin, Paris,
Milan, NY, LA, Miami, Buenos Aires, Mexico DF, Sao Paulo,
Sydney, Moscow and
others.
Expansi
on –
A
sia &
A
fric
a
Expansion:Beijing,
Shanghai, Hong Kong,
Delhi, Mumbai, Tokyo,
Yokohama, Osaka,
Bangkok, Singapore, Dubai and
others.
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UK - London
Spain - Madrid
Starting-up
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Europe• Berlin• Paris• Milan
North America• NY• LA• Miami
Australia• Sidney
Russia• Moscow
South America• Buenos Aires• Sao Paulo• Mexico DF
Growth
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China• Beijing• Shanghai
India• Delhi• Mumba
i
Middle East• Dubai• Emirates
Japan• Tokyo• Yokoha
ma• Osaka
Others in Asia• Bangkok• Singapore
Expansion
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FINANCIALS:5 YEARS RESULTS & RATIOS
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Financial Highlights First 2Years
Starting-up stage:
In Year 1 revenue of £181.714 with losses of £57.143.
In Year 2 revenue of £348.571 reaching break-even.
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Financial Highlights Year 3 and 4
Growth stage:
In Year 3 £771.429 revenue with £179.643 profit (EBIDTA) entering new markets in Europe, USA and South America.
In Year 4 £2.07m revenue and £582.500 profit (EBIDTA) developing operations intensively in new markets and exploiting existing ones.
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Financial Highlights Year 5
Expansion stage:
In Year 5 £3.66m revenue and £1.23m profit (EBIDTA) expanding to China and Indian markets.
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Creating the future of ecommerce
Integrating the arts of technology and media