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Who buys whereTravel Intelligence for Luxury Lab

Luca Olivari (Contactlab); Geronimo Pirro (Amadeus)

2© Copyright 2016 Contactlab

This document may not be modified, organized or reutilized in any way without the express written permission of the rightful owner.

Travel Intelligence for Luxury Lab

Contactlab – digital pioneers

We are digital pioneers, since 1998

We became the first Italian ESP in 2001 with a proprietary SaaS platform to send email, sms and fax

In 2010 we became Data-Driven opening a Business Intelligence unit to offer data services

to drive customer engagement programs

Since 2012 we developed a specific knowledge on Luxury and fashion-retail industry

We’ve been included in the Gartner’s Market Guide for Email Marketing in 2014 and 2015

In 2014, the entry of P101, a venture capital firm, turned Contactlab into a company limited by shares

In 2016 we launched the new data-driven Engagement Marketing platform to enable customer

360-degree view, dynamic segmentation and content personalization based on customer behaviours




Contactlab at a glance

18+ YEARS OF EXPERIENCE 160+ DIGITAL MARKETING

PROFESSIONALS

1.000+ CLIENTS

80 MILLION EMAILS SENT DAILY

150 COUNTRIES

25 LANGUAGES MANAGED

4 OFFICES IN EUROPE



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A wide knowledge on customer data

Who buys Where: Decrypting cross-

border Luxury Demand Flows

How travellers spending patterns are

shaping the luxury brands industry and

why retailers need to use this

opportunity.

Our data-driven methodology led us to

have a privileged observatory on brands

digital strategies benchmarking brands

position within their sector.

The Luxury Goods reports - in

partnership with Exane BNP Paribas -

allow us to understand market trends and

customers needs in the Fashion &

Luxury industry.



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Cross-border luxury demand flows

This highlights the value which luxury

travelers bring to visiting countries in

terms of the money they contribute to

brand’s revenues.

Most “new economies” have around 30-40

per cent of clients buying luxury goods

abroad, with the exception of Russia

which has travellers who spend around 70

per cent abroad.

Chinese travelers are still dominant and

stable, accounting for around 50 per cent

of total travellers’ revenues. WW Foreign Luxury revenues by country (% -2015)



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Cross-border luxury demand flows

Jan - Apr 2015 Jan - Apr 2016

WW Foreign vs Domestic Shopping(€, Jan - Apr 2015-2016)

Domestic Shopping Foreign Shopping

+5%

+5% 70% 70%

30% 30%

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10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Jan - Apr 2015 Jan - Apr 2016

WW Foreign vs Domestic Shopping(%, Jan-Apr 2015-2016)

Domestic Shopping % Foreign Shopping

Global foreign shopping increasing at the same rate of domestic revenues

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Amadeus IT GroupBringing to life the potential of travel data

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AmadeusIT at the core of the travel business

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566 million total bookings processed in 2015 using the Amadeus selling platform

1.2 billion passengers boarded in 2015with Amadeus

#10 software company in the worldForbes 2015 global rankings

Amadeus in a few words

43% market shareof Global Distribution System bookings

Present in 195 marketsLocal expertise: having knowledge on trends and travelers shopping habits

Listed on the Spanish Stock ExchangeForms part of the IBEX 35 Index

Amadeus, the global leader in IT for the Travel & Tourism sector

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_ Cutting-edge data centre in Erding, Germany with support across the globe

_ World’s largest data processing centre dedicated to the travel industry

_ Scalable technology built on open systems and a service-oriented architecture

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37+

39,000

2.6 billion

petabytes of storage

transactions per second

(at peak)

transactions per day

Our robust global operations

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What makes our data unique

Amadeus Data Sources

100,000traditional and online

travel agencies

54 billion searches per year 1.6 billion

bookings per year

Our booking data is unique, because we can tell you:

_What is the FIRST origin of travellers, and not the last one.

_How many people travel together

_When people purchased their trip to your destination

_In which channel they purchased the trip (online, offline, type of agency, …)

_How many people WILL travel to your destination as we have already a lot of reservations in our system

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TECHNOLOGIESFlexibility & Speed

Of big data technologies

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Amadeus Travel Intelligence: a unique combination to gain actionable insights

EXPERTISEDedicated team of Data

ScientistsWith deep travel

expertise

DATAEnriched analytics

Continuous data enrichment to bring unique insights

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A unique combination of big data assets, cutting-edge technologies and expert data scientists, to bring you actionable insights

Travel Intelligence

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Announcing Travel Intelligence for Luxury Lab

&



A collaborative endeavour to:


View luxury travelers purchase habits

Predict when purchases will happen well in advance

Compare different habits and different cultures

Get access to raw data tables

Dashboards to deeply analyze and filter your own data

Insights and information about correlation to predict new beahaviour



Luxury Business Depends on Travelers


Chinese passenger grew in number

and raised luxury-fashion brands’

sales during the winter period,

showing at the same time a constant

and above average influx in every

quarter.

On the contrary, Russian travelers

tended to shop in the summertime

and at the very beginning of the

autumn;

UAE and Gulf nationals showed

recurrent influx in alternate quarters.




TRAVEL

INTELLIGENCE

FOR LUXURY LAB

Join the project to combine and correlate data on luxury travelers’ purchasing habits and travel insights, based on a

unique proposition by Contactlab and Amadeus.


http://contactlab.com/en/landing/travel-intelligence-luxury-lab/

Thank you

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