farm services center
DESCRIPTION
Farm Services Center. A meeting point for growers & Farm Service Providers April 2012. Agenda. About GeoAgro Farm Services Center... Basic features Simple solutions for growers – Precision farming cycle Available Services & Solutions What are the benefits for Ag Services Providers? - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: Farm Services Center](https://reader036.vdocuments.site/reader036/viewer/2022081515/568157a7550346895dc536db/html5/thumbnails/1.jpg)
Farm Services Center
A meeting point for growers & Farm Service Providers
April 2012
![Page 2: Farm Services Center](https://reader036.vdocuments.site/reader036/viewer/2022081515/568157a7550346895dc536db/html5/thumbnails/2.jpg)
AgendaAbout GeoAgro
Farm Services Center...
Basic features
Simple solutions for growers – Precision farming cycle
Available Services & Solutions
What are the benefits for Ag Services Providers?
Seed, Fertilizer dealers, Coops
Consultants networks
Farmers organizations
Farm Management companies
Getting started
![Page 3: Farm Services Center](https://reader036.vdocuments.site/reader036/viewer/2022081515/568157a7550346895dc536db/html5/thumbnails/3.jpg)
About GeoAgro...- Based in Tampa, FL, since 2001, and Argentina since 2004, GIS/Information Technology startup
- Focus: Simplify information management in Agriculture
- Approach based on:
Facilitate agronomic processes (simple tools, processing satellite or ag equipment farm data, training)
Localize solutions through agronomic partners
Collaborative culture to integrate value chains
- Main areas: Precision farming & Conservation Agriculture
- Main Markets: USA, Argentina, South Africa, Venezuela, Uruguay, Paraguay, other markets in Latinamerica
![Page 4: Farm Services Center](https://reader036.vdocuments.site/reader036/viewer/2022081515/568157a7550346895dc536db/html5/thumbnails/4.jpg)
Online meeting point where farm service providers and growers can:
• Organize all their farm’s information in a single place
• Automate processing, from satellites, ag equipment, GPS, or other sources
• Integrate and Analyze the farm info in simple maps & reports
• Connect farm teams - soil labs, consultants, applicators or other Ag contractors.
=> Ag Service providers can implement Agronomic Solutions f/growers
=> Establish solid, long term relationships
What is theFarm Services Center?
![Page 5: Farm Services Center](https://reader036.vdocuments.site/reader036/viewer/2022081515/568157a7550346895dc536db/html5/thumbnails/5.jpg)
Basic features... the building blocks
Farm Services Center
![Page 6: Farm Services Center](https://reader036.vdocuments.site/reader036/viewer/2022081515/568157a7550346895dc536db/html5/thumbnails/6.jpg)
1. It's simple to OrganizeFarm info...
Secure Online access
Simple online GIS tools to create new farms
Available farms are organized in a dashboard
![Page 7: Farm Services Center](https://reader036.vdocuments.site/reader036/viewer/2022081515/568157a7550346895dc536db/html5/thumbnails/7.jpg)
2. It's simple to process Farm data...
From multiple sources
Just click on Add Service – choose field(s)
![Page 8: Farm Services Center](https://reader036.vdocuments.site/reader036/viewer/2022081515/568157a7550346895dc536db/html5/thumbnails/8.jpg)
3. It's simple to generate Reports & analyze info...
Reports are automatically available
Multi-year & multi-layer analysis
![Page 9: Farm Services Center](https://reader036.vdocuments.site/reader036/viewer/2022081515/568157a7550346895dc536db/html5/thumbnails/9.jpg)
4. It's simple to share with the team...
Just go to 'Members'
…. and share your farm info
![Page 10: Farm Services Center](https://reader036.vdocuments.site/reader036/viewer/2022081515/568157a7550346895dc536db/html5/thumbnails/10.jpg)
5. No training required to access info...
Simple GIS view for growers, investors...
Can easily keep track of the crop season
![Page 11: Farm Services Center](https://reader036.vdocuments.site/reader036/viewer/2022081515/568157a7550346895dc536db/html5/thumbnails/11.jpg)
Simple solutions for growers
Farm Services Center
![Page 12: Farm Services Center](https://reader036.vdocuments.site/reader036/viewer/2022081515/568157a7550346895dc536db/html5/thumbnails/12.jpg)
Ag Service Providers using the FSC...
YPF Agricultural Division, part of the argentinean petroleum company YPF, provides fertilizers and other services through a chain of hundreds of distributors. their goal was to incorporate precision farming practices to improve services for their clients, and facilitate fertilizer sales.
ASP (Agro Servicios Pampeanos) , part of the Agrium group, is a a leading input supplier and implementation service provider (e.g.: custom apps), working with GeoaAgro to implement Precision Farming for their clients
![Page 13: Farm Services Center](https://reader036.vdocuments.site/reader036/viewer/2022081515/568157a7550346895dc536db/html5/thumbnails/13.jpg)
Ag Service Providers using the FSC...
ARAG Argentina, subsidiary of the italian multi-national company Arag, provides spraying equipment, through a network of hundreds of distributors. Their goal was to enable clients to map, audit, and analyze the agrochemical or liquid fertilizers application data; and secondly, to train their distributor network.
KWS SAAT AG is one of the world’s leading plant breeding companies incorporating both traditional and biotechnological growing methods. Its sugar beet and maize varieties are marketed in the U.S. through Betaseed Inc., and AgReliant. In Argentina, KWS is using Productivity maps to recommend corn seed hybrids and density.
![Page 14: Farm Services Center](https://reader036.vdocuments.site/reader036/viewer/2022081515/568157a7550346895dc536db/html5/thumbnails/14.jpg)
Precision farming cycle...
![Page 15: Farm Services Center](https://reader036.vdocuments.site/reader036/viewer/2022081515/568157a7550346895dc536db/html5/thumbnails/15.jpg)
Productivity MapsProvide an accurate picture of within field variability
Based on multi-year remote sensing analysis
Main input for directed sampling → Faster, less expensive than grid sampling
![Page 16: Farm Services Center](https://reader036.vdocuments.site/reader036/viewer/2022081515/568157a7550346895dc536db/html5/thumbnails/16.jpg)
• It incorporates the concept of “mgmt zones” to KWS Agronomic advise.
• Productivity maps are included as part of the seed service.
• KWS does a technical recommendation for seeding, taking into account variables such as hybrid selection and density, according to variability detected in the map.
• The client receives a printed report, and access to the FSC
Example: Precision RAK
![Page 17: Farm Services Center](https://reader036.vdocuments.site/reader036/viewer/2022081515/568157a7550346895dc536db/html5/thumbnails/17.jpg)
Georeferenced Field visits & crop monitoringManagement zone characterization
Crop Monitoring – Weeds / Pest & diseases / Plant counting / Crop status
![Page 18: Farm Services Center](https://reader036.vdocuments.site/reader036/viewer/2022081515/568157a7550346895dc536db/html5/thumbnails/18.jpg)
These reports are applicable both to fixed or variable rate applications.
Prescription /as-applied maps
![Page 19: Farm Services Center](https://reader036.vdocuments.site/reader036/viewer/2022081515/568157a7550346895dc536db/html5/thumbnails/19.jpg)
Yield maps
Leverage available yield data
Simplify time consuming task of cleaning up data
![Page 20: Farm Services Center](https://reader036.vdocuments.site/reader036/viewer/2022081515/568157a7550346895dc536db/html5/thumbnails/20.jpg)
Reports and analysis for profitable decisions
Auditing harvest operations.
Yield maps
![Page 21: Farm Services Center](https://reader036.vdocuments.site/reader036/viewer/2022081515/568157a7550346895dc536db/html5/thumbnails/21.jpg)
On-farm research
![Page 22: Farm Services Center](https://reader036.vdocuments.site/reader036/viewer/2022081515/568157a7550346895dc536db/html5/thumbnails/22.jpg)
Evaluate Response by hybrid & management zone
Analysis
![Page 23: Farm Services Center](https://reader036.vdocuments.site/reader036/viewer/2022081515/568157a7550346895dc536db/html5/thumbnails/23.jpg)
Post-season analysis by seed density
Analysis
![Page 24: Farm Services Center](https://reader036.vdocuments.site/reader036/viewer/2022081515/568157a7550346895dc536db/html5/thumbnails/24.jpg)
Available Services & Solutions
![Page 25: Farm Services Center](https://reader036.vdocuments.site/reader036/viewer/2022081515/568157a7550346895dc536db/html5/thumbnails/25.jpg)
Services & Solutions → coming up
Processing Services
Ground Sensor Maps (Veris and others)
Rescue-N Maps
Yield estimation (pre-harvest)
Proxy Yield Maps (post-harvest)
Topo Maps
Ag Solutions
Smart Sampling & VRT
Grid Sampling & VRT
Saline Land Recovery
Crop RS Monitoring Program (→ Training/Astrium partner)
Forage monitoring
![Page 26: Farm Services Center](https://reader036.vdocuments.site/reader036/viewer/2022081515/568157a7550346895dc536db/html5/thumbnails/26.jpg)
Rescue - N
![Page 27: Farm Services Center](https://reader036.vdocuments.site/reader036/viewer/2022081515/568157a7550346895dc536db/html5/thumbnails/27.jpg)
Example: wheat field, Argentina, Dec. 2011. Diferences between real yields and estimated yields (45 days pre-harvest): 5%
Yield Estimations (pre-harvest)
![Page 28: Farm Services Center](https://reader036.vdocuments.site/reader036/viewer/2022081515/568157a7550346895dc536db/html5/thumbnails/28.jpg)
Grid Sampling & VRT
![Page 29: Farm Services Center](https://reader036.vdocuments.site/reader036/viewer/2022081515/568157a7550346895dc536db/html5/thumbnails/29.jpg)
What are the benefits for Ag Services Providers?Seed, Fertilizer dealers, Coops
Consultants networks
Farmers organizations
Farm Management companies
Farm Services Center
![Page 30: Farm Services Center](https://reader036.vdocuments.site/reader036/viewer/2022081515/568157a7550346895dc536db/html5/thumbnails/30.jpg)
1. High impact on seed/fertilizer optimization & yield increases
2. Traceability, auditing and efficiency in the use of application and harvest equipment
3. Efficient team work.
4. Enables measuring, gaining knowledge and continuous learning to improve decisions.
→ Real Value, Measurable Results....
For the grower....
![Page 31: Farm Services Center](https://reader036.vdocuments.site/reader036/viewer/2022081515/568157a7550346895dc536db/html5/thumbnails/31.jpg)
For the Ag Service Provider....
• Differentiate your service - position your company as innovator.
• Build customer loyalty - helping them to improve bottom line, permanent assistance
• Win new clients - attracted by better returns, simple use of technology
• Manage your clients info – anticipate their needs
• Empower your technical team
Time savings, team work, right info at right time...
AND It can help business grow...
![Page 32: Farm Services Center](https://reader036.vdocuments.site/reader036/viewer/2022081515/568157a7550346895dc536db/html5/thumbnails/32.jpg)
Simple steps to get started
Farm Services Center
![Page 33: Farm Services Center](https://reader036.vdocuments.site/reader036/viewer/2022081515/568157a7550346895dc536db/html5/thumbnails/33.jpg)
Keys for a successful implementation Clarify objectives:
• Update your team? Save time in data processing?• Excuse for knocking the door? • Sell more seed, fertilizer? • Build customer loyalty? • Access to key information during the season?what
service/solution will be implemented?
Define scope: • What will be the Process, required data, reports? • how many farms/fields/acres? • Training requirements?
![Page 34: Farm Services Center](https://reader036.vdocuments.site/reader036/viewer/2022081515/568157a7550346895dc536db/html5/thumbnails/34.jpg)
Implementation models / costs
1) Pay on demand (by grower):
The company configures its solution based on the FSC
The client pays for the solution, per request
It can be customized with own branding
Setup fee applies
2) Pre-pay (by Company)
The Ag Services company pre-pays a discounted package of services
It can be customized with own branding and access throug own site
Setup fee is included in the package
2) Pre-pay (by distributor)
The distributor pre-pays a discounted package of services
It can be customized with own branding and access throug own site
Setup fee is included in the package
![Page 35: Farm Services Center](https://reader036.vdocuments.site/reader036/viewer/2022081515/568157a7550346895dc536db/html5/thumbnails/35.jpg)
Thank you!
GeoAgro. It's easier.Visit us @ www.geoagro.com