fanny packs

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McCann Worldgroup McCann Worldgroup 1 FANNY PACKS Misunderstood.

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A presentation for work on "something I am passionate about."

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Page 1: Fanny Packs

McCann WorldgroupMcCann Worldgroup 1

FANNY PACKS

Misunderstood.

Page 2: Fanny Packs

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“Yo, I got myself a fanny pack

They were having a sale down at The Gap

Spend my nights with a roll of bubble wrap

Pop! Pop! Hope no one sees me get freaky!”-Weird Al Yankovic, White & Nerdy

Page 3: Fanny Packs

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MISPERCEPTIONS

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Page 4: Fanny Packs

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MISPERCEPTIONS

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Page 5: Fanny Packs

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PERCEIVE THIS.

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Page 6: Fanny Packs

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FANNY PACKS DEFINED

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“A small fabric pouch secured with a zipper and worn by use of a strap around the hips or waist.”

-Wikipedia

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Fanny pack

Belt pack

Belly bag

Buffalo pouch

Hip sack

Waist bag

Hip pack

Bum bag

Cangurera

Banano

Moon bag

WHAT’S IN A NAME?

• The name "fanny pack" is derived from the fact that they were traditionally worn

facing the rear above the buttocks, for which "fanny" is a slang term in the

United States.

• In the United Kingdom, Australia, and South Africa, other terms are used, since

the word "fanny" means…something other than a rear end.

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Page 8: Fanny Packs

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HISTORY

• In the 1980s, the fanny pack received its name and entered popular culture.

• It is hard to pinpoint the first person to manufacture a fanny pack, because it

wasn't a specific brand name and many different companies had versions of this

product marketed under different names.

• Fanny packs reached the peak of their popularity in the late 1980s and early-to-

mid 90s.

• Fanny packs were predicted to be the hottest product of 1988 by Adweek

Magazine.

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Page 9: Fanny Packs

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FANNY PACKS TODAY

• Today, fanny packs are considered to

be a fashion faux pas.

• Many consider the fanny pack a sure

mark for an out-of-place tourist,

invoking the traditional tourist

stereotypes known around the world.

• Or it’s considered an item worn by

older people.

• This is obviously not true.

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Page 10: Fanny Packs

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FUN FOR ALL AGES

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FUNCTIONAL

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STYLISH

• Recently, the fanny pack has made a comeback, with designer labels offering

stylish and expensive designs.

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Page 13: Fanny Packs

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SOO COOL

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Ke$ha

Kanye

Rhianna

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CONVENIENT WHEN YOU CAN’T USE YOUR HANDS!

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OTHER USES

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Page 16: Fanny Packs

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THANKS!