facebook tips for small business
TRANSCRIPT
Facebook Tips for Small Business
Recommendations from Alaskarama’s Marketing ManagerFollow us on Twitter @AlaskaramaFollow us on Facebook.Alaskarama.com
Topics for Today
o Why Use Facebook?o Blog + Social Media Connectiono Ways to Enhance Your FBo Ways to Engage Your Audienceo Ways to Promote FBo Adso Other Creative Ideaso Things To Do Right Now!
What is Inbound Marketing?
Get Found Convert Analyze
What is Inbound Marketing?
Get Found Convert Analyze
SEOBlogging
Promote
What is Inbound Marketing?
Get Found Convert Analyze
SEOBlogging
Promote
OffersCalls to ActionLanding PagesLead Nurturing
What is Inbound Marketing?
Get Found Convert Analyze
SEOBlogging
Promote
OffersCalls to ActionLanding PagesLead Nurturing
Everything!Marketing & Competitors
Why Use Facebook?
Blog
SEOSocial Media
Why Use Facebook?
Blog
SEOSocial Media
More trafficMore links
Why Use Facebook?
Blog
SEOSocial Media
More trafficMore links
Even more trafficEven more linksMore content
620 Million and Counting
60 Million Updates Per Day40% Become Fans of Pages
Most Valuable Services/Websites
Source: 19 Marketing Experts Share Tips and Insights - http://bit.ly/i4Q9Jq
Most Valuable Channels
Source: 19 Marketing Experts Share Tips and Insights - http://bit.ly/i4Q9Jq
ROI of Real-Time Engagement
Source: Real-Time Marketing and PR Webinar - http://bit.ly/fqzhHA
Topics for Today
o Why Use Facebook?o Blog + Social Media Connectiono Ways to Enhance Your FBo Ways to Engage Your Audienceo Ways to Promote FBo Adso Other Creative Ideaso Things To Do Right Now!
Blog + Social Media
Promote all your content through Facebook and other social media
Topics for Today
o Why Use Facebook?o Blog + Social Media Connectiono Ways to Enhance Your FBo Ways to Engage Your Audienceo Ways to Promote FBo Adso Other Creative Ideaso Things To Do Right Now!
Share Relevant Articles
Business Updates
Mini press releases
12:1
Contests
Use Apps or NotesBe Creative
Data
Share unique facts
Events
Fun
Helpful Tips
Info Tab
List other Social Media Links
Jokes and Quotes
http://www.onelinerz.net/
I don't believe you can do today's job with yesterday's methods and be in business tomorrow.
Keywords
•About Us Box•Business Name/Username•Information Tabs•Image Captions
Like Me
Like Me!Share with your friends.
Answer Questions
Comment on Books
•Books that your target audience might benefit from reading•Link to Amazon
Different Strategies
Don’t send the exact same thingout to all your social media outlets
Static FBML Pages
Tagging
@
URL
http://www.Facebook.com/yourdomainname
Visual Aid
Balance Your Writing
•Chunked Content
•Hyperlinks
•Images
•Videos
Zen
Commit to enlightenment and make a point to provide
Content that does not add to the noise.
Topics for Today
o Why Use Facebook?o Blog + Social Media Connectiono Ways to Enhance Your FBo Ways to Engage Your Audienceo Ways to Promote FBo Adso Other Creative Ideaso Things To Do Right Now!
Engage Your Audience
•End in a question•Use “You” and ”Yours”•Keep It Short
Engage Your Audience
•Post in High Traffic Times•Respond Promptly•Address Fans by Name
Engage Your Audience
•Commit Yourself•Thank Your Fans•Surprise Your Fans Sometimes
Engage Your Audience
•Use Tagging Sparingly•Post 3-5 Discussions
Topics for Today
o Why Use Facebook?o Blog + Social Media Connectiono Ways to Enhance Your FBo Ways to Engage Your Audienceo Ways to Promote FBo Adso Other Creative Ideaso Things To Do Right Now!
Promote Your Facebook
•Email Signature•LinkedIn•Twitter•Articles•Events•All other Social Media•Printed Materials
Topics for Today
o Why Use Facebook?o Blog + Social Media Connectiono Ways to Enhance Your FBo Ways to Engage Your Audienceo Ways to Promote FBo Other Creative Ideaso Things To Do Right Now!
Get Creative
Before Traveling contact followers that are in that
area to see if you can meet up.
Get Creative
Post images of products and the first person to tag an item
with their name wins it
Get Creative
Take photos of your eventsTag people in the posted images
Get Creative
Have open office hours on Facebook on Fridays“Facebook Fridays”
Topics for Today
o Why Use Facebook?o Blog + Social Media Connectiono Ways to Enhance Your FBo Ways to Engage Your Audienceo Ways to Promote FBo Adso Other Creative Ideaso Things To Do Right Now!
Things To Do Right Now
1.Create a Business Facebook Page
2.Put “Follow Me on Facebook” on your email signature
3.Find blogs to follow in your industry
4.Schedule time to create a Facebook strategy
Check Upcoming Webinars
Alaskarama offers webinars every other Friday. Go to our Learning Center to review a list of upcoming webinars and link to recorded past webinars.http://www.blog.alaskarama.com/
Request free 30 minute consultation
Request a consultation with our Project Manager to see if Alaskarama can help you improve website lead generation and show return on your investment:http://www.alaskarama.com/
Learn the Value of Alaskarama’s Strategies for Your Small Business
o Build new site if necessaryo On-site SEOo Keyword Analysiso Call to Action and Landing Pageso Social Media Setupo Blog setupo Monthly coaching sessiono Create compelling offerso Review analytics reports
Retainers include some or all of the following:
Contact Me With Any Questions
Additional Resources Posted on FB
http://Facebook.Alaskarama.com