facebook - the path to growth - babelcamp 2014
DESCRIPTION
How Facebook helps businesses grow. See slides from my Babelcamp 2014 presentation.TRANSCRIPT
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Facebook – the path to growthBabelcamp 2014
September 6, 2014
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Peter Podolinsky, Client Partner Czech / Slovak
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Marketplace
Social Network
Inspiration / Discovery
$ 10 M GMV per month700 k transactions per month
~1hr spent per day per DAU1.5m MAU / 600k DAU
discovery photo feed 150 k listings per day
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Vinted History
Angelinvest.
1m visits
first engineerhired, 7 FTEs
DE becomesmarket #1
LT: websiteof the yearaward
5m visits
100 FTEs
app-firstproduct
25 FTEs /10m visits
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Vinted is looking for:- scalability- super precise targeting- extra accurate tracking
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KPIs: sellers & buyersPlatform: Mobile
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Vinted have already tried:
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Vinted went for Facebook
Why?
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Tracking: SDK
Scalability / Targeting / Tracking
Targeting: Precise Interests
Targeting: Device & OS
Youth are on Facebook
Targeting: Looka-likes
Targeting: CA fromMobile Apps
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Meet Como
A cloud-based DIY platform for the instant creation of custom mobile apps for all leading mobile devices – no coding, no fuss.
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Fast facts
publishers
users
user interactions
apps generated daily
Como founded
1,000,000
22 million
1.8 billion
4500
2010
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It’s all about business
Business Restaurants
Bloggers EducationPhotography
Music
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Success story
`
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Business model
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Ad spend - Q1 2014
google search
google GDN
FB
Gmail
Bing
Adroll
Outbrain
Google Search 15%
FB 73%
Gmail 9%
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Start here, grow everywhere
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Go mobile
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Track performance across devices
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Implement tracking pixels
Custom Audiences from your Website
Custom Audiences from your Mobile App
**
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By remarketing to website and mobile app visitors
Connect with customers
Your website or mobile app
Exit
Ads served in News Feed
Drive back to your website or mobile app
How to get started:
1. Implement the Facebookpixel or SDK on all pages
2. Set audience rules to build Custom Audiences from your website or mobile app
Custom Audiences from your website or mobile app
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MONETIZEGROWBUILD