How to explain online social networks in small companies and

plan content for them

BabelCamp, Brno, 6. 9. 2014

We both use social media for companies. We help with strategies, create content, communicate in the name of brand. And we also run courses about social media marketing, so …

… so we decided to start online courses. Everything what you can learn offline, you can learn also online. We will start www.socialmediaskoleni.cz during the second half of September.

Few numbers about SMB and online social networks

46,6 %

46,6 %of employers in Czech Republic are from 45 to 59 years old

= 77 400 entrepreneurs

*Data from Czech Statistical Office

9,9 %

9,9 %of people in Czech Republic are from 45 to 59 years old

= 1 041 525 persons

*Data from Czech Statistical Office

11,9 %

11,9 %of Facebook users in Czech Republic are from 45 to 59 years

old

= 500 000 users*Data from Facebook

What type of users are they?

They spend less time online on FacebookThey have less friends on Facebook

They like less Pages on FacebookThey often do not know the difference

between profile and PageThey don’t know how to setup the privacy

What else?

Necessary to explain

Even it’s quite theoretical, they need to understand the change in communication models from one-to-many to many-to-many. Because this change causes that they can communicate directly with customers, but also that they do not own their brands anymore. Everybody can write anything about them.

They need to understand, that social media are not only social networks. That there are also blogs, wikis, collaborative systems, etc.

Explain that they already have their social network

Need to understand that people are not on SM because of brands, but because of other people

Now they understand, how it works.

What’s next?

If not, how do you want to use marketing channels (and also

social media) properly.

Social media marketers need to know the overall marketing

strategy and get the good brief.

You can easily morph from social media

manager to the marketing strategy

planner

Sometimes it’s better to not use social than use them badly!

And good consultant can convince client to not use social if there’s no sense for using it.

Content is not a cheap thing. Even if you manage social media in-house, you have

to pay the time of your people.

And quality content is crucial.

But SMB owners need to understand, that content for social has to be different than

their usual communication.

Thank you for your attention

Jenda Perlajendaperla.czlinkedin.com/in/jendaperlafacebook.com/SocialMediaManiactwitter.com/Perlino