facebook: social media best practices
TRANSCRIPT
Social Media Best Practices 101: Editorial
Optimization
I. Who’s on itII. Audience UseIII. The ValueIV. How Content Producers
Can Use It
THE SANDBOX: Share-point for useful, relevant, timely, funny and inspiring information. The outlet, brand gage, suggestion box and center for updates and announcements.
•Center for news, politics, statistics, timely info, op-eds and empowerment pieces. •Direct link to fan sentiment and awareness around the brand and products.
•Direct link to BE’s world and core values.
http://www.Facebook.com/BlackEnterprise
WHO’S ON IT:
•Black Enterprise enthusiasts: already familiar & connected to the BE brand•Enthusiasts of African-American business: connected to general business topics, concerned with empowerment of African-American community•Small business owners, entrepreneurs, those considering entrepreneurship, networkers, event promoters•General content fans: News, politics, lifestyle, education, etc.
http://www.Facebook.com/BlackEnterprise
AUDIENCE USE: Fans are there to connect with their friends and share interesting content
•Connecting: Finding people in personal network•Sharing: Status updates, profile information (i.e.: relationship, birthday, job, education), photos, events, videos. •Find & Share Content: Find content through friends feeds; active users will seek content outside of network•Tagging: Linking friends to content
http://www.Facebook.com/BlackEnterprise
THE VALUE:
•BE brand extension: The place to continue the conversation from– BlackEnterprise.com– Black Enterprise Magazine– BE Events (G&T, WPS, EC)– BE TV (Our World, Business Report)
•Traffic Generator– Traffic is generated to online promotions, events pages, and content
across categories which rolls up into site traffic •Generates content : Unique comments, leads on stories•Unique Insight into reception of stories: Timely response through likes, comments, shares, viral capability •Direct Interaction : Talk to fans about what they want; active users are on the platform 24/7
http://www.Facebook.com/BlackEnterprise
HOW CONTENT PRODUCERS CAN USE IT:
•Talk: Through posts, comments, replies to fans, status updates, questions, be ‘you’ – witty, insightful, candid, etc. Fans expect to hear your ‘voice’, attain a level of comfort with you, and have an evolving sense of who you are. •Share: Links, announcements, events, photos, video•Listen: To fan comments, likes, answers to Facebook questions, what they share: i.e.: What other pages do they like? What other content? What is the sentiment toward the brand? Toward the topic? Toward you?
http://www.Facebook.com/BlackEnterprise
