facebook page best practices
DESCRIPTION
Here are our recommended best practices for Facebook fan pages.TRANSCRIPT
Facebook Page Best Practices
Altimeter’s Eight by Jeremiah
Guidelines
• What will the organization do?• What can fans do?• What are the rules of engagement?
Make it a Cohesive Brand Extension
Up to Date: 80/20 Rule
• Frequent updates, users expect consistent interaction
• Eighty percent educational, informational, and entertaining
• Twenty percent about the organization
For Example…
Live Authenticity – Two Way Dialogue
Peer to Peer Interaction
Foster Advocacy
• Ask questions, solicit their input• Encourage fans to speak on your behalf• Ask them to like things • If someone criticizes the organization, and
fans defend you, let them
Use Calls to Action
Some Special Sauce
Based on our experiences…
Don’t Split the Conversation Stream
Integrate Applications (the ones your community likes)
Pay Attention to the Stats
Make Your Fans Feel Special
Not the Same
Why Your Sauce Is Better!
Questions?
Geoff [email protected]@geoffliving