Entrepreneur 2.0 Training material. This project has been funded with support from the European Commission. Responsibility for the content of this publication reflects the views only of the author, and the Commission is not responsible for any use of the information contained therein.

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facebook.com

This web 2.0 tool has been voted as one of the most attractive ones for

entrepreneurs within the Social Media Marketing category

Entrepreneur 2.0 Training material. This project has been funded with support from the European Commission. Responsibility for the content of this publication reflects the views only of the author, and the Commission is not responsible for any use of the information contained therein.

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Facebook Key characteristics• World’s largest social network with more than 1.5 bilion users

worldwide.• Originally designed for college students and created in 2004 • By 2006, anyone over the age of 13 with a valid email address could

join Facebook. • Used by a wide range of people. Its categorisation system

through interests allow companies to reach their target market easily.

• 40 million active small business pages• This social network is also accessible to mobile web users

which helps the companies reach their target market via mobile devices.

• Company profile is free of charge with paid advertising options available.

• More info in our collection of Web 2.0 tools

Entrepreneur 2.0 Training material. This project has been funded with support from the European Commission. Responsibility for the content of this publication reflects the views only of the author, and the Commission is not responsible for any use of the information contained therein.

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Key benefits for entrepreneurs• “We are very active on social media and use Facebook, Twitter and

Instagram to communicate about our latest products, events, promotions and press articles; they are great platforms to communicate visual and editorial content to a large crowd.”

Heidi Carneau and Adèle Taylor – Co-founders of Heidi and Adèle

• “One of my favorite on-line tools is Facebook, because I can connect with 5,000 people a day, and when one decides they don’t want to be my “friend” any more, I can friend someone else. It’s the best.” - Hope Katz

Gibbs – Founder and President of The Inkandescent Group

• “I love to create proven and repeatable processes to maximize output and Facebook certainly does just that!”

Laura Henderson – Founder and CEO of Epiphany Learning

Entrepreneur 2.0 Training material. This project has been funded with support from the European Commission. Responsibility for the content of this publication reflects the views only of the author, and the Commission is not responsible for any use of the information contained therein.

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How to use it effectively• How to Use Facebook for Business Marketing

• 11 Foolproof Ways to Grow Your Small-Business Facebook Following

• Facebook Marketing is Changing—Here’s What Small Businesses Can Do To Stay In The Game

• Top 25 Facebook Marketing Tips for Small Business Owners

• Facebook Ads Tutorial 2015 (video)

• Facebook Marketing Strategies 2015 for Business

• Facebook Marketing + Advertising Tutorial for Business Pages