facebook & linkedin: practical uses for small businesses
DESCRIPTION
Presented at NC Business Builders. This slideshow covers several ways to use Facebook & LinkedIn for small business.TRANSCRIPT
© 2011 jenMEDIAware
PRACTICAL USES FOR SMALL BUSINESSES
LinkedIn & Facebook
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Focus on Five
SimilaritiesDifferencesOverview Facebook Personal Pages &
Company PagesOverview LinkedIn Personal & Company
PagesQ & A
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Similarities
ProfileCompany PageShare Relevant Content
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Facebook LinkedIn
FriendsCompany PageEndgame: Blurred
linesInsightsB2C
ConnectionsCompany ProfileEndgame: ALWAYS
Business & Professional development
AnalyticsB2B
Differences: Facebook & LinkedIn
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IS FOR BUSINESS TOO
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Facebook Personal Pages
Use for communicating with family & friendsMonitor your privacy settingsUse lists to manage who can see whatIf you want a company page, they are a
necessary evil!
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Facebook Personal Page
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Facebook Business Page
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Things to Do with a Company Page
Best for B2C communicationsCommunicate with existing clientsBuild loyaltyAnswer questionsShare specialsTimely informationCustomers become your advocateSupport other brands/businesses
“Use Facebook As…”
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Best Time to Post Content
8AM: First thing in the morning 3PM: Mid-afternoon6PM: After dinner
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Update Page
Regularly1-3 times per week is optimalCTA – Call to Action
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Facebook To-Dos
Start (or RE-start!) a company pageGet 25 followers – reserve your nameReserve your name before you get 99
followers
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PROFESSIONAL. BUSINESS. CONNECTIONS.
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LinkedIn is an Online Resume
For youFor your company
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LinkedIn – Personal Page
Complete your profile 100%Ask past colleagues for recommendationsJoin relevant groupsEstablish yourself as an expert
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LinkedIn – Company Page
OverviewCareersProducts & ServicesAnalytics
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Overview Page
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Company Overview
Twitter/Blog Feed
Connections In Your Network
Services/Product Description
General Info
Recent Activity
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Products & Services
List & describeGreat place to showcaseAdd recommendations from clients/customers
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Analytics
Only visible to page adminsPage ViewsUnique VisitorsProducts & ServicesMembers following your company
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Importance of Analytics/Insights
Review periodicallySee what’s workingAdjust your strategy
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A few more items…
Link your new pagesGoogle Farmer/Panda updateUpdate regularly!
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PLEASE “LIKE” JENMEDIAWARE ON FACEBOOK
&FOLLOW OUR COMPANY ON LINKEDIN!
Call To Action
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AUTHENTICITYCONSISTENCY
CONTROL YOUR CONTENTKNOW YOUR AUDIENCE
Conclusion
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Helpful Links
http://www.facebook.com/pages/manage/ Click on Create Page
http://www.linkedin.com/companies Click on “add a company”
http://learn.linkedin.com/http://www.facebook.com/help/http://www.jenMEDIAware.com
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Q & A