facebook for community building
DESCRIPTION
Lisa Colton's presentation to the social media boot camp for educators, 11/2TRANSCRIPT
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Facebook for Community Building
Social Media Boot Camp for Educators 2012-13
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Agenda
• What is COMMUNITY?• From Hubs to Networks• Ladder of Engagement• 5 Facebook strategies
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What is Community?
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Traditional Mindset: Hub & Spokes
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Network Mindset
“connect and collaborate” rather than “command and control”
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Network Weaver Roles
Connector Catalyst
Connects people. Gets network building started.
Build social culture.
Connector Catalyst
Connects people. Gets network building started.
Build social culture.
Network Facilitator
Helps convene people to set up a more explicit and focused
network.
Network Facilitator
Helps convene people to set up a more explicit and focused
network.
Self-Organized Project Coordinator
Helps coordinate self-organized projects.
Self-Organized Project Coordinator
Helps coordinate self-organized projects.
Network Guardian
Helps put in place systems for networks: communications,
training, support, etc.
Network Guardian
Helps put in place systems for networks: communications,
training, support, etc.
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Ladder of Engagement
Attention
Like the Page and/or joins the Group
Sees posts in newsfeed regularly…
And reads them!
Fan
Like posts
Comments now and then when moved
Takes interest in content shared by the page
Weaver
Uses FB as a platform for connecting people and providing value
Proactively thinks to engage and contribute.
Contributor
Regularly comments
Identifies as a participant on the page or group
Is no longer “shy” and speaks up
INFORMATIONAL SOCIAL/COMMUNAL
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Connecting & Deepening5 Facebook Strategies
1. Ask questions & crowdsource2. Tag people in posts, photos and/or
comments3. Be a social storyteller4. Be responsive and generous5. Put yourself out there to model openness
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#1
Ask Questions!
Temple BethAbraham,Tarrytown, NY
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Ask Questions!
Congregation Beth Israel, San Diego
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#2
Tagging!
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Tagging!
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Tagging + Crowdsourcing!
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#3 BE A SOCIAL
STORYTELLER
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#4: BE RESPONSIVE & GENEROUS
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PUT YOURSELFOUT THERE
Gabby as Temple Sinai of Oakland Staff.
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Putting it all together….
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Q&A Discussion
Your examples?