building a donor community on facebook
DESCRIPTION
Mandi Frishman, Product & Marketing Intelligence Manager, Make Me Social Mandi has managed social media promotion for companies in the finance, manufacturing, hospitality, education, and retail industries. She uses research, persona analysis and data to create strategies that drive measurable results. In this session, she discussed how to build a community of supporters on Facebook and us Facebook analytics to improve communications and audience engagement.TRANSCRIPT
FACEBOOK FUNDRAISING
For Non-Profits
1
2
OVERVIEW:
3
INTRODUCTION
4
It’s Not About “Facebook”
5
6
Why is Storytelling Important on Facebook?
7
The Tools
8
PAUSE FOR REVIEW
9
Facebook is NOT an Island
11
12
1. Examine Your Audience
13
Build Everything Around:
14
2. Look Professional & Trustworthy
15
2. Look Professional & Trustworthy
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Cover Photos & Profile Pictures
18
3. Plan Your Story
19
Find the Stories
20
Internal Stories
21
Community Stories
22
PAUSE FOR REVIEW
Facebook Funnel
21
Edge Rank
Insights
Data
28
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22
24
Content Best Practices, 1 of 3
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Content Best Practices, 1 of 3
26
Content Best Practices, 2 of 3
33
34
High Resolution, 403x403 Pixels
28
Content Best Practices, 3 of 3
36
PAUSE FOR REVIEW
37
24
Empower, Ask, Thank
28
Get Creative
40
PAUSE FOR REVIEW
22