grow your facebook community
DESCRIPTION
One of the most common topics we get asked is about Facebook fans - specifically how to get more of them. But did you know that having too many of the wrong kind of fans can actually damage your Facebook stats? This presentation discusses various ways, both online and offline, to grow your fan base (likes) with the RIGHT kind of fans. #MedicalMarketing #SocialMedia #CosmeticSurgery #Dermatology #PlasticSurgery #Facebook #Likes #Fans #Statistics #VCS2013TRANSCRIPT
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Welcome…How to Grow Your
Facebook Community(the right way)
#VCS2013 Follow on Twitter @MoniqueRamsey
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Meet MoniqueFounder and Social Media Horticulturalist
20+ years experience: medical practice management, marketing, training, and consulting
Certified Relationship Marketing and Social Media Strategist (2009)• Winner 2010 #influenceSD Award for Best Social Media in Business• Alert Press Top 5 Medical Practice Facebook Fan Pages• Named on of 17 Top Facebook Pages for Small Business, 2012 (Fluxe
Digital)
Interviewed by SmartMoney Magazine, American Medical Association, Dermatology Times, Surge, Medical Economics, ReachMD on Satellite Radio
Contributor to Cosmetic Surgery for Dummies
Board – San Diego Social Media Society
♥music, USC, ♥
sports, ♥
♥spa days, shoes ♥
♥driving fast creative endeavors!♥
Meet Monique…
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• Milestone: Over 1.1 BILLION active users
• 665 million daily active users
• 751 million accessing via their mobile
devices (700 billion++ min/month)
• 30-45 age fastest growing
• #1 Most trafficked site on web
• 700,000+ local business pages
• 30 billion+ pieces of content shared
each month
Facebook by the Numbers• Over 1.13 trillion likes
(since ‘09)• 140.3 billion friend
connections• 219 billion photos• 17 billion location-
tagged posts
Sources: Gizmodo, Facebook, alexa.com
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Scheduling a Post
#VCS2013 Follow on Twitter @MoniqueRamsey
Get More Likes (Fans)
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Facebook recommends your practice to the friends of your current page fans.
Highest likelihood to buy
Get More Fans
#VCS2013 Follow on Twitter @MoniqueRamsey
Get More Likes (Fans)
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#VCS2013 Follow on Twitter @MoniqueRamsey
EdgeRank
Your business has the potential for exponential distribution through the social graph if you can engage users so it’s seen in the 1st place!
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#AACS2013 Follow on Twitter @MoniqueRamsey
Click “public” to make this box appear
It re-calculates reach as you change budget
Set run time
Promoted Posts (Reach More Fans)
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Polls
#ASOPRS2013 Follow on Twitter @MoniqueRamsey
Promoted Posts (Reach More Fans)
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Notice baseline
Engagement Rate Calculation: (MANUAL!)
talking about / total “likes”
2% is average so anything over this is AWESOME
70% Engagement
Rate
#VCS2013 Follow on Twitter @MoniqueRamsey
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#VCS2013 Follow on Twitter @MoniqueRamsey
Facebook fans are much more likely to purchase, consider, and recommend brands
Why Get More Likes (Fans)
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Online Ideas…
WebsiteAt the TOP - MASTHEAD
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Use Apps (branded of course!)
Online Ideas…
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Contests & Cross Promote on other social channels
VIP Offers
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Fan of the Week(rewards engagement!)
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#VCS2013 Follow on Twitter @MoniqueRamsey
In the office…Embrace it…
Live it…Breathe it…
Sing it…Sweat it…
Offline Ideas…
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Consistency
ADD SOCIAL
TO EVERY patient
touchpoint:
End of a survey –
link!
Text to JoinBiz cards
E-MAIL SIGNATURES
Intake forms
brochures
eBlasts
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Social Cards
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In-Office Promotions
• Staff Contests / Tell Every Patient
• Get Team Involved – Comments, likes, shares
• Promote Fan of the Week Contests in the office
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Social Media MBA CourseTOMORROW - Saturday 2pm – 6pm
Monet Rooms 3 & 4
Presentationswww.slideshare.net/moniqueramsey
Free Checklist Reportcosmeticsocialmedia.com/contact
Next Steps:
Questions?