A Social Media Marketing Presentation prepared exclusively for

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social media

community engagementmarketing

corporate communications

Facebook

Twitter

Wordpress

non profit collaboration

blogging

YouTube permission marketing

mobile apps

The World of Facebook: The Potential, The Pitfalls, and How To Make It Work For Your Organization

Facebook: How It Can Help Support Your Business What is Social Media? (A brief... ) History of Facebook Why Use Social Media? Creating Facebook Marketing & Promotions Free vs Paid Facebook Advertising and Promotion Using Facebook to generate exposure and support from media and other community partners Risk management for organizations and businesses using social media Additional user-friendly tools for viral marketing and promotion Question period

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What is Social Media?1. Social media is media designed to be disseminated through social interaction, created

using highly accessible and scalable publishing techniques. ...en.wikipedia.org/wiki/Social_media

2. media that is created to be shared freely en.wiktionary.org/wiki/social_media 3. A category of sites that is based on user participation and user-generated content.

They include social networking sites like LinkedIn or Facebook, social bookmarking sites like Del.icio.us, social news sites like Digg or Reddit, and other sites that are centered on user interaction.searchenginewatch.com/define

uses Internet and web-based technologies to transform broadcast media monologues(one to many)

Social Media

into social media dialogues (many to many). * Wikipedia

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More importantly...

what is it good for?

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Social media gives us tools to plant the seed of an idea...

and then stand back and watch it grow...

Facebookis a social networkingwebsite that is operated and privately owned by Facebook,

Inc.[1]

Since September 2006, anyone over the age of 13 with a valid e-mail address (and not residing in one of the countries where it is banned) can

become a Facebook user.

Users can add friends and send them messages, and update their personal profiles to notify friends

about themselves.* Wikipedia

Old dog...

new tricks...11

Ka-Pow!!

Along with maximizing all of the no-charge social media options, a paid social media advertising component can provide a high-return advertising option.

There are literally thousands of cost-effective web-based advertising applications, including Google AdWords, and the highly targetable options available on Facebook and LinkedIn.

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Week 1 Week 2

Facebook Advertising data

Is there a downside?

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Risk Management for Social Media

• Do you have a communications policy that spells out who, and under what circumstances, speaks on behalf of your business or group?

• Do you have more than one person responsible for updating social media accounts which represent your organization?

• Are the sign in codes and passwords kept in a secure location?

• Do you have a policy for the type, tone, and frequency of your social media communications?

• Does at least one other person in your organization have the authority to ‘pull the plug’ in the event of a communications crisis?

ResourcesFacebook learning guides:

Web development support tools• http://developers.facebook.com/docs/guides/webFAQs about Facebook Pages for business and organizations• http://www.facebook.com/help/?page=904Facebook safety and security• http://www.facebook.com/help/?section=apps#!/help/?safety

Other resources:Twitter.comWordpress.com

Do you have any questions about

Facebook or any other social media?

Final thoughts from Allen Gibson of StarMedia:

So what do we have today? SO many corporations, and small businesses, racing as fast as they can to jump on the social media bandwagon, while still spouting the same soothing clichés of old fashioned marketing. Still trying to force their information down your throat, with no real mechanism in place to answer you even if you did want to talk to them.

Doing ‘social media’ without being willing to BE social is going to look pretty dumb somewhere down the line, people.

Prepared by Colette Acheson www.ancobusiness.com 1 (403) 327-3750

1 (403) 393-2258

Thank you!