facebook dpa vs classic retargeting - save time and money
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Facebook Dynamic Product Adsthousands of relevant ads in no time
Facebook Preferred Reseller in Russia and participant of Facebook PMD accelerator program
What is Dynamic Product Ad
Let’s begin with Multi Product Ads (MPA)
MPA - is a solution designed to help businesses promote multiple products.
This format makes possible to show up to 5 products in one post in users News Feed.
Works great for driving purchases. Show more in a single advert.
MPA is shown in News FeedDesktop News Feed Mobile News Feed
Looks great on desktop and mobileDesktop News Feed Mobile News Feed
Highlight more of your business
Show more products
Why feature one photo when you can show up to five? More options give customers additional
reasons to click.
Tell a story
Use your additional images in succession to walk customers through
interesting aspects of your products or services.
Get more detailed
Get specific "about" details related to your products or
services. This is a great option if you're trying to gain
customer leads.
It works!
We compared the same product in different formats.
CTR is 5 times higher!
Success Factor: more informative then Newsfeed Ad.
Hundreds of retargeting ads in no time
Look-alike
If you have a live product feed and want us to automatically pull in your best images, try dynamic product adverts (DPA).
You don’t have to build your ads.
By integrating your feed, you can dynamically create hundreds of retargeting ads in no time.
Picture sourse https://blog.kissmetrics.com/remarketing-and-retargeting-services/
How does it work
Website Custom Audience
CRM
DPA is powerful synergy of MPA and retargeting techniques.
For each customer our tool generates unique ad consisting from products that he saw and similar ones.
And retarget through devices.
Example: people browsing an umbrella on your website may see a product ad for umbrellas or a selection of related products the next time they come back to Facebook.
Picture source http://smartly.io/blog/key-digital-trend-for-2015-dynamic-product-ads
Dynamically promote your productsScale: Promote all of your products with unique creative without having to configure each individual ad
Always-on: Set up your campaigns once and continually reach people with the right product at the right time.Dynamic product ads keep up to date with your business so you only show products that are in stock and at the latest price. And when a purchase is made on your site product ads are automatically turned off, across devices, so you'll never bother your shoppers with products they've already purchased.
Cross-device: Reach people with ads on any device they use, regardless of their original touchpoint for your business
Highly relevant: Show people ads for products they are interested in order to increase their likelihood to purchase
Picture source http://www.zepo.in/blog/2015/04/09/all-that-you-ever-wanted-to-know-about-multi-product-facebook-ads/
How?1. Upload your product catalog/newsfeed
2. Set up your pixel Place the Custom Audience pixel on your website (or app events if you have an app) and modify it to report when product IDs from your catalog are being viewed, added to cart, and purchased.
3. Create a dynamic template Create a dynamic products ad template that is automatically filled with the right products. Give your ads a title and use keywords to pull in images, product names, prices, and more dynamically from your product catalog. You can choose to advertise all your products or set of products in a single ad or multi-product ads format.
4. Run dynamic product adsAs people browse your products on your website or app they will automatically be eligible to see dynamic product ads. Each ad is specially formatted for your shoppers according to the products they browse with keywords, images, and more pulled directly from your product catalog.
We accept major formats of product feed
Our tool Facebook Aitarget creates thousands of ads automatically based on your Product Feed.
Our system works with Yandex YML, Google Merchant and Shopify.
You don’t need to prepare images, texts or any other ads information.
We are constantly monitoring you Product Feed and automatically change price, images, description etc in ads.
If some product is not available any more we will pause ad until you fulfill your storehouse.
Classic retargeted VS Facebook Aitarget
Classic Retargeter Facebook Aitarget
Technology FBX DPA
Dynamic Retargeting
Combine with native Facebook targeting
Dynamic Multi Product Ads
Cross device - Mobile Retargeting
Use-cases. E-commerce
Substitutes from products that user saw Complimentary goods Series of goods
Unique ad consisting from products that user saw and
similar ones
Image source http://www.plattform.com/blog/5-tips-successful-facebook-campaign
Use-cases. Services
Booking restaurants Food orderDating portals
Image source http://www.ignitehospitality.com/blog/new-kids-on-the-social-block-pt1-facebook-multi-product-ads
Image source http://fbppc.com/advertising/facebook-mpa-multi-product-ads-everyone-just-e-commerce-players/
Image source http://thanhbobber.com/cach-tao-ads-facebook-multi-product.html
Use-cases. MediaOffering relevant articles, films, episodes and music
Image source https://www.driftrock.com/blog/facebook-advertising-guide-multi-product-ads
Image source http://dashtwo.com/blog/facebook-multi-product-ads-pinterest-promoted-pins/
Use-cases. Travel, Events, Venues
Booking hotels, apartments Music Festivals Tours, tickets
Image source http://www.forthea.com/facebook-multi-product-ads/
Image source http://www.marketingguys.nl/2015/03/nieuw-facebook-ads-voor-multi-product-adverteren/
Image source http://knoxfbm.nl/in-een-campagne-tot-tien-producten-promoten-mpa/
Let’s summarize DPA BenefitsEasy Give us your Product Feed - everything else is done by service.
Dynamical adjustmentFacebook will automatically adjust what product will be shown first.
Always-on Dynamic product ads keep up to date with your business so you only show products that are in stock and at the latest price.
Optimizing for the target activity By setting pixel on your website you can find more people on Facebook who share traits with your customers, so your adverts reach even more people who’ll care about your business.
How to create DPA campaign?
Enjoy limited opportunities
Time saving Increasing results
Access for some types of advertising is limited. To make them available for our client and to add some additional benefits like optimization, advanced reports etc, we created powerful tool — Facebook Aitarget.
Everything is easy
In contrast to standard campaigns, with our tool, you can make campaign only in 3 steps. Go to air.aitarget.ru
1. Insert XML/Product Feed 2. Confirm preview 3. Start!
GO
